Marking Minute: Why the Marking Industry’s Product Line Continues to Grow, with CJ Freeman of Presco

 

On the first episode of Presco’s Marking Minute, we’re joined by CJ Freeman, a National Account Manager for Presco, who helps set the stage for the podcast by unpacking the company’s varied and essential product line, making a case for why marking products should be seen first and foremost as safety products.

For starters, these products do things like point out a hole or a dangerous, exposed electrical line, which protects not only the workers on that site but the general public. Presco provides everything from above-ground barricade tapes like caution tape, to below ground detectable and non-detectable tapes, flags, roll flagging to mark a trail, and anything in between. “We’re a 75-year-old company, and we’ve been doing this for a long time,” Freeman said.

Freeman believes that Presco has been in business for so long because of their quality products at the correct price point, but also because they “bring value to our customers and listen to our customers. We see our customers as partners, they are distributors of our product and we listen to them.”

What makes marking products such a powerful industry is their ability to grow alongside other market trends, like adding aerial mapping vinyls to their product line as drones became more of a standard in the market. Freeman points out their new safety fence that was designed based on customer requests, using exact specifications, as an example of how their product line reflects their customers’ needs.

For more information on how Presco values its quality and price point, why it was so important for them to have a Buy American Act compliant product, and what industries are a real challenge for their sales reps to sell to, give the first episode of Marking Minute a listen.

For the latest news, videos, and podcasts in the AEC Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!

Twitter – @AECMKSL
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

Southwest Airlines
Southwest Airlines’ Biggest Mistake? Forgetting Its Community—A Wake-Up Call for B2B Marketers
March 18, 2025

Southwest Airlines has long been synonymous with customer-friendly policies, but a recent shift in its business model has ignited controversy. The airline, once known for its no-change fees, free checked bags, and approachable customer service, has begun implementing policies that put its brand loyalty to the test. The changes including assigned seating and new…

Read More
Clean transportation
Hydrogen, EVs, and RNG—Which Fuel Wins the Future of Clean Transportation?
March 18, 2025

Transportation is one of the largest sources of greenhouse gases generated by energy use globally, with over one billion oil-powered vehicles contributing to the challenge of achieving climate goals. That said, the transition to clean transportation is accelerating, and nowhere is that more evident than in the commercial fleet sector. As regulatory pressure shifts toward…

Read More
Math education
The DisruptED World of Math Education with Phyllis Hillwig at Eurekii
March 18, 2025

The pandemic magnified long-standing challenges in education, particularly in math, where students across the country have fallen behind. Research from McKinsey & Company found that students, on average, were five months behind in math due to COVID-19-related disruptions. However, the crisis also sparked innovation, with tutoring emerging as one of the most effective interventions…

Read More
Detroit
DisruptED in the D: Bringing Entrepreneurial Passion to Detroit with Justin Kosmides
March 18, 2025

Detroit is experiencing a renaissance driven by innovation, technology, and a growing entrepreneurial ecosystem. With new ventures and fresh talent pouring into the city, Detroit is reclaiming its status as a hub for mobility and industry. The city’s landscape is shifting, fueled by startups, venture capital, and a renewed spirit of resilience. Over the…

Read More