Why the Metal Roofing Industry is Growing

Builders, roofers, and other leaders in the construction industry must consider the efficiency of the materials used in each and every project. Different materials vary in their durability, sustainability, and appeal to customers. And when industry professionals invest in products that are both on-trend and long-lasting, not only are customers pleased, but bottom lines soar.

These are the driving forces behind the boom in the metal roofing industry. This on-trend, long-lasting material is efficient, eco-friendly, and growing in popularity.

How the Industry Has Grown

Metal roofing in the United States is officially a $1 billion industry. While the sector saw a small dip in growth over the past five years, experts expect those numbers to turn around rapidly. These professionals realize that the consumer demand for better roofing will drive growth in both residential and commercial metal roofing.

Durable Roofing

Home and business owners want to know that they can count on their homes and buildings to stand up against harsh conditions. To meet that demand, many construction companies increasingly rely on metal roofing. Severe rain, hail, snow, and even fire have met their match in high-quality metal roofs. Even the sun itself can’t wear down this reliable roofing product. Its resilient qualities allow owners to rest easy knowing their roofs can protect them for up to 70 years.

Eco-Conscious

Today’s consumers are more aware than ever of their effect on the environment. As such, many homeowners continue to search for eco-friendly options for their houses. A metal roof is both environmentally neutral and energy efficient for increased savings. In fact, the Metal Roofing Alliance found that a simple switch from other roofing to metal can save consumers 40% on air conditioning costs. That adds up to a major reduction in energy consumption, with many consumer dollars conserved. Best of all, builders can use this as a selling point to drive profits. And because metal roofs are so much better for the environment, builders and buyers may qualify for tax incentives. Furthermore, metal panels can be easily upgraded to solar for those who are particularly committed to the green cause.

Profits for Builders

Not only is it easy for roofers and builders to sell the benefits of metal roofing, but due to the relatively low cost of metal, the profit margin on these roofs is considerable. However, if companies want to maximize profits, construction crews must have access to the right tools.

Partnering with Swenson Shear can increase a company’s margin significantly. By offering time-saving tools which allow for incredibly fast installs resulting in reduced overall labor costs,

Swenson Shear improves the bottom line while helping to satisfy the consumer’s need for speed. Learn more about what Swenson Shear can do to help boost your roofing business.

Read more at swensonshear.com

Follow us on social media for the latest updates in B2B!

Image

Latest

branding
Bonfire Branding: How Solo Stove Sparked a Customer Movement with Liz Vanzura (Episode One)
January 22, 2026

When pandemic restrictions shut down restaurants, paused travel, and compressed social lives, connection didn’t disappear; it moved closer to home. Backyards quietly emerged as important gathering spaces, offering a simple way to be together without screens, schedules, or spectacle. What began as a workaround evolved into a familiar rhythm of gathering. In that shift,…

Read More
customer movement
Bonfire Branding: How Solo Stove Sparked a Customer Movement with Liz Vanzura (Episode Three)
January 22, 2026

As audiences tune out polished ads and lean into trust, brands are being forced to rethink how they show up for the customer. Research consistently shows that consumers rate peer-created content as more credible than traditional brand messaging, and algorithmic discovery is increasingly rewarding authenticity over polish. With AI reshaping how people search and…

Read More
supply chains
Why the Best Careers Are Designed Like Resilient Supply Chains
January 22, 2026

What do supply chains and community have in common? They both deliver value—when managed with purpose. At their best, they show how intentional systems, meaningful connections, and consistent action turn effort into lasting professional growth. This week on Professional Quotient, listeners hear from Nathan Chaney, founder of Supply Chaney, whose insights bridge the mechanics…

Read More
brand
Bonfire Branding: How Solo Stove Sparked a Customer Movement with Liz Vanzura (Episode Two)
January 22, 2026

As people seek relief from constant digital noise, the backyard has quietly become a modern “third space” in everyday life. Outdoor living, fire pits, and at-home hosting continue to grow as consumers prioritize connection, ease, and experiences that feel meaningful without requiring more complexity. Brands that understand this shift aren’t just selling products—they’re offering…

Read More