Wilsonart Charts New Path in 2019 With KBIS Product Debuts

Thin is in. That is what Wilsonart conveyed with its new THINSCAPE line of performance tops, which were on display at KBIS 2019 from Feb. 18-21. The tile and surface provider spent the expo showing off its latest products and enlightened attendees on what the Temple, Texas-based company is bringing to market this year.

“We’re really excited about it. It’s a very slim European-look counter top material that is unlike anything that is available on the market today,” Wilsonart Designer Brooke Mays said.

THINSCAPE is a reaction to other kitchen trends like cabinets and windowsills that are also increasingly becoming thinner than ever before. There are 12 styles of THINSCAPE counters available.

Another new Wilsonart product on display at KBIS this year was the Wetwall for bathrooms. This product has come to the market after three years of research and is available in 15 different types of panel material. These grout-free surfaces can be installed over existing tiles as well.

“Wetwall is the new way to really make the bathroom your own personal oasis,” Senior Product Manager Mike Maynard said. “When we talk about Wetwall we discuss fashion, performance, installation and maintenance.”

KBIS is expected to put a spotlight on the most innovative and trendsetting designs. Wilsonart certainly came ready to put its best foot forward in 2019.

To see all of the new Wilsonart products head to their website here.

For the latest news, videos, and podcasts in the AEC Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!

Twitter – @AECMKSL
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

AI adoption strategy
The AI Reality Check: Why AI Adoption Strategy, Not Tools, Will Decide the Winners
May 5, 2026

Artificial intelligence has moved from novelty to necessity almost overnight. Since generative AI tools entered the mainstream just a few years ago, organizations across every industry have felt pressure to “do something” with AI—often before they fully understand what that something should be. Research shows that while most companies are experimenting with AI, very…

Read More
Volvo
Inside the Next Era of Trucking: Volvo’s Vision for Autonomous Tech, Driver Experience, and Global Logistics
May 5, 2026

Supply chains are under pressure like never before—fuel prices are volatile, driver shortages persist, and new technologies are rewriting the rules in real time. In fact, at major U.S. truckload carriers, driver turnover has historically exceeded 90% annually—highlighting just how urgent it is to improve both efficiency and the driver experience. Trucking isn’t just…

Read More
healthcare
The Best Healthcare Platforms Are Built on Clear Communication, AI-Human Collaboration, and a Deep Understanding of the “Why”
May 4, 2026

Healthcare is being pushed to modernize faster than ever, as AI tools, virtual care, and digital patient experiences shift from innovation to expectation. Recent survey data from McKinsey & Company indicates that about half of U.S. healthcare leaders say their organizations have already put generative AI into practice, underscoring how quickly the technology is…

Read More
Texas
Policy, Patients, and the Future of Healthcare: How Texas Plans to Fix a Strained System
May 4, 2026

The U.S. healthcare system is under real strain—and it’s something both patients and physicians are feeling in everyday care. In Texas, those pressures are even more visible, where rapid population growth, rural access challenges, and regulatory complexity are making it harder for patients to get timely care and for doctors to focus on medicine…

Read More