Studio Insights with Provost Studio: A/V Display, Fan Engagement, and Augmented Reality

Chanan Averbuch, Executive Vice President of Primeview USA, Inc. and Peter Provost, Associate AIA President and Director of Design at Provost Studio, sat down with host Tyler Kern to discuss the current state and future projections of A/V display, fan engagement, and reality technologies.

Primeview USA is unique because they offer LED display technology and monitor display technology. Having both broadcast and branded environment skillsets is unique since it allows them to display content and produce it in an immersive way.

Recently, sports facilities, including both professional and collegiate levels, have seen increasing use of large LED spectaculars combined with a branded environment to engage fans. Currently, E-sports and real estate are two sectors with booming A/V use. The housing market is strong, and technology is integrating with mixed branding in this sector.

Hybrid experiences are becoming more crucial in the A/V industry. “Hybrid doesn’t just mean designing for a hybrid environment, hybrid means designing for fan engagement, for people who are not in the stands and somehow incorporating into the physical space, too,” he added. This will prove crucial when it comes to engaging employees in the virtual workspace. Employers also need to think about how to make the physical space attractive and convince employees to come into office at times.

Looking forward, Averbuch believes AR and VR are a few years out from becoming ready for the public. Provost believes the client relationship is the most important aspect of advancements and the future of the field. “It’s really about helping the client think through beyond what you’re going to do for them and make sure that they understand what you’re going to do in the future,” he stated.

Contact Averbuch on LinkedIn and head to www.provost-studio.com for more information.

Follow us on social media for the latest updates in B2B!

Image

Latest

automation
Episode 5 Promo: There Are No Bad Robots, Only Bad Owners
May 9, 2025

What really makes or breaks a robotics deployment? Spoiler: it’s not the robot. In the fifth episode of Robot vs. Wild, Vecna Robotics’ Chief Marketing Officer Josh Kivenko and Customer Success Manager Ty LaFramboise reveal why successful automation is less about machines—and more about mindset. From aligning corporate goals with floor-level operations, to helping teams adjust to new…

Read More
Jerry Wagner discusses Market Volatility
The DisruptED World of Financial Services with Industry Titan Jerry Wagner
May 9, 2025

Because this is an era now defined by economic whiplash, algorithmic finance, and global uncertainty, the investment world is increasingly more volatile than before. As inflationary pressures, geopolitical tensions, and trade policies create even further chaos into markets, the stakes for both advisors and investors have heightened. According to data on the Cboe Volatility…

Read More
Vecna
Episode 6 Promo: Behind Every Great Robot Is a Strong Human
May 9, 2025

In the sixth episode of Robot vs. Wild, Vecna Robotics’ Chief Marketing Officer Josh Kivenko sits down with Nikki Slaughter, Director of Post-Deployment Operations, to shine a light on the real people behind autonomous operations. They explore the critical role of Vecna’s 24/7 remote support team—comparing them to a Formula One pit crew—constantly monitoring…

Read More
debt-free
Debt-Free and Results-First: ACE Is Rewriting the Rules of Higher Ed
May 9, 2025

As student loan debt surpasses $1.7 trillion nationwide, cracks in the traditional higher education model are becoming increasingly difficult to ignore. Meanwhile, the American College of Education is quietly operating with an approach that flies in the face of convention, where 85% of its students graduate debt-free. What does it take to build a…

Read More