Articles by author: Brandon Morse

This Nanocoating Might Be the Waterproofing Solution You’ve Been Seeking

We’ve all had that panic moment when an expensive electronic device such as our phone, AirPods, or wireless speaker goes tumbling into the water, and we realize it’s probably ruined forever. Salt Lake City-based HZO hopes to cure that panic, not just for consumers but commercial technology users, with its solution for water-vulnerable devices:…

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Latest

Healthcare
Stopping the Next Foodborne Outbreak Before It Occurs

It seems like every year, at least one foodborne outbreak terrorizes the nation, prompting Americans to throw away millions of tons of food. On this week’s podcast, food safety advocate and Ionogen president and CEO John Shanahan shared his insight into a new approach food providers are taking in order to prevent another outbreak…

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AI in content marketing
Generative AI in Content Marketing: Why Creativity & Authenticity Will Make it Work
July 11, 2024

Will 2024 be known as the year AI made waves in content marketing? It sure seems so, with recent AI-driven ads from Toys R Us and Under Armour generating significant buzz online. Not just this: Despite having no official ties to the brand, a mock Volvo ad created entirely by AI has also gone…

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Hiring Made Human: Hiring When You’re a Start-Up
July 11, 2024

The challenges of hiring for a startup have become more pronounced these days than ever. With technological advancements and evolving market demands, startups must be agile and strategic in their hiring practices to ensure success. According to some studies, nearly 90 percent of startups fail, with a significant factor being the inability to attract…

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Focus on the Customer
Fifth Inning – Focus on the Customer
July 11, 2024

In a compelling narrative by Jesse Cole, the Savannah Bananas, a baseball team known for its unconventional approach, has declared advertising dead. Cole emphatically asserts that while advertising may attract customers, it is the fan experience that fosters lasting loyalty. In a bold move, the Savannah Bananas have eliminated all forms of advertising at…

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Dr. Mark Manera talks Trucking Industry
The Trucking Industry Needs a Fitness Overhaul to Jumpstart a Trucking Health Revolution
July 11, 2024

With the trucking industry seeing many changes that prioritize efficiency and productivity, the health of truck drivers has increasingly peaked as a critical concern. With life expectancies for truck drivers averaging 16 years less than the general population, there is an urgent need to address health issues within the industry. Recent initiatives, like the…

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