Articles by author: Joel Pennington
On this episode of Breaking New Ground, Host Joel Pennington talked with Radha Mistry, a digital native who spends her time intuiting what our future, both digital and physical, will look like. She also leads the foresight practice at Autodesk and teaches as part-time faculty on the MFA Transdisciplinary Design program at The New School […]
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Breaking New Ground
Breaking New Ground: How Will BIM Advance American Sustainability?
While BIM (building information modeling) began in the U.S., it’s Europe leading the charge in championing it. Breaking New Ground host Joel Pennington invited two leading BIM evangelists from Europe currently leading the BIM adoption movement in the U.S. to discuss their efforts. Salla Eckhardt is a BIM industry game-changer and an open innovation […]
Breaking New Ground
Bridging the Gap Between Reality and the Digital VR Metaverse
What is the digital metaverse, and what role will this play for our society as we become more and more integrated with the technology we use every day? On this episode of the Breaking New Ground podcast, host Joel Pennington has brought in two guests – Samuel Arsenault-Brassard and Johan Hanegraaf – to answer […]
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The Resurgence of Brick-and-Mortar Stores: One-of-a-kind Shopping Experiences Are Turning Customers into Brand Ambassadors
In the convenient world of e-commerce, big box stores are seeing a resurgence. Chains like Dick’s Sporting Goods, Walmart, and Target are experimenting with one-of-a-kind shopping experiences that can turn casual shoppers into loyal fans. In a recent Experts Talk roundtable, Allen Adamson, Co-Founder at Metaforce, highlighted how one-of-a-kind shopping experiences make for exciting […]
Revolutionize Customer Engagement Through Digital Augmentations in Physical Retail
The digital transformation of retail experiences in physical stores has become crucial as big-box retailers strive to maintain their relevance and competitive edge in a digital era. These retailers are embedding interactive features and digital augmentations in their physical locations to offer unique, engaging customer experiences. This approach merges the tactile allure of in-store […]
Enthusiastic and Trained Employees can Enhance Experiences and Drive Success in Physical Retail
In today’s retail landscape, big-box retailers are emphasizing the importance of their physical locations, even as the digital marketplace continues to expand. Stores like Dick’s Sporting Goods and Walmart are not just maintaining their brick-and-mortar presence but are actively enhancing it with features like interactive elements and new store openings. This reassertion of the […]
The Coexistence of Big Box and Small Retail Relies on Synergistic Relationships
Despite being long time competitors, big box retailers and small local businesses can both coexist in ways that benefit the other. Of course, both retail formats are different but by maintaining their core business models, the two can bank and leverage their strengths and still be open to synergistic relationships. During an episode of […]