Breaking New Ground: How Will BIM Advance American Sustainability?

 

While BIM (building information modeling) began in the U.S., it’s Europe leading the charge in championing it. Breaking New Ground host Joel Pennington invited two leading BIM evangelists from Europe currently leading the BIM adoption movement in the U.S. to discuss their efforts.

Salla Eckhardt is a BIM industry game-changer and an open innovation enthusiast from Finland, and Sanjay Mistry is a BIM expert from the UK.

Eckhardt began her BIM journey over 20 years ago. “My perspective to BIM is what the industry is talking about today, and that is digital twins,” Eckhardt said. BIM is not only the information model, itself, but the information modeling process and managing process.

There are many reasons why BIM was quicker to be adopted in Europe than in the U.S., and some of those reasons may be process-related. Europe is adapted to industrialized construction more than the U.S., where a lot of onsite production occurs.

“Projects here in the U.S. are usually much bigger than what we see in Europe,” Eckhardt said. The complex nature of buildings in the U.S. adds to the design complexity, but BIM could help reduce complexities and increase efficiencies if the U.S. is willing to let go of some outdated processes and traditional ways of working.

BIM wasn’t what brought Mistry over to the U.S. from the UK, but it is now his focus. The sheer size and scope of the U.S. make it an exciting challenge.

“One of the areas BIM plays a huge role in is in carbon footprint,” Mistry said, “It’s not applied today, and that’s why there is such a high demand for this. And I think it comes down to the supply chain. The data’s not transferred across. The data sits at the top end of the pyramid, and it’s not accessible to the rest of the organization. This is why there are such high pollution and CO2 rates in that way, because people aren’t getting that information.”

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

survey
Survey Ready Every Day: Why It’s Not Just a Once-a-Year Activity
January 13, 2026

Unannounced surveys are no longer the exception in healthcare—they’re the norm. Accrediting bodies increasingly expect sterile processing departments (SPDs) to demonstrate consistent compliance, real-time documentation, and reliable adherence to manufacturers’ instructions for use on any given day, not just during audit season. Joint Commission survey data continue to show that high-level disinfection and sterilization practices…

Read More
HR
HR at a Crossroads: Navigating Culture, AI, and the Future of Work
January 13, 2026

The modern workplace is at a crossroads, shaped by the rapid rise of AI, shifting cultural expectations, and increasing pressure on leaders to balance efficiency with humanity. Organizations are being forced to make intentional choices about how they operate, how they lead, and how they invest in their people — choices that will define…

Read More
Trades
From Hands-On to High-Tech: How Innovation Is Transforming the Next Generation of Trades Talent
January 13, 2026

The skilled trades are facing a turning point. With a rapidly retiring workforce and an ever-growing demand for infrastructure, HVAC, and electrical expertise, the U.S. is experiencing a talent gap that’s becoming impossible to ignore. Looking ahead to 2026, industry analysts anticipate the construction sector will need to recruit nearly half a million new workers,…

Read More
continuing education
Career-Connected Continuing Ed: How Upright Education Helps Colleges Upskill Adult Learners in Digital Skills
January 12, 2026

Higher education is undergoing a quiet shift. While undergraduate enrollments remain in long-term decline, continuing education has emerged as one of the sector’s fastest-growing segments, expanding at more than 11% annually. At the same time, rapid advances in AI, data, and cybersecurity are reshaping nearly every job category, forcing institutions to rethink how quickly…

Read More