Articles by author: Sam Kingma

Black Friday 2022 In-Review: How Did Supply Chain Challenges and Consumer Pessimism Turn into Record Sales?

Black Friday 2022 Macy's
Black Friday 2022 and its cousin Cyber Monday are now behind us, and boy did they both make waves across retail. Not only did Black Friday's in-store foot traffic break records Read more

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The B2B Marketing Trends to Leave Behind in 2022
November 30, 2022

A number of marketing and media trends have emerged in the past year, including NFTs, the Metaverse, audio chatrooms, and more. While B2C marketing often pioneers these edge technologies and marketing strategies to varied success, it’s the B2B marketing strategists left wondering: is this something I should adopt? Is it actually worth precious time […]

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Spotify Wrapped 2022: What Bad Bunny and Rogan’s Success on Spotify Can Illuminate for B2B Marketers
November 30, 2022

Spotify Wrapped 2022 is officially out for all the streaming heads out there eager to see their year in review. Bad Bunny topped the most streamed artist spot for another year in a row, and for you, marketers out there eyeing podcast content turns out Joe Rogan was the most-listened-to podcast again this year. […]

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education system
Assessment in Our Education System: A Barrier and an Opportunity
November 30, 2022

In today’s time-based education system, Students take tests and receive assessments based on those results. But what are the takeaways and feedback for students? Do students understand the results, where they went right, or where they went wrong? What are the quality levels of these assessments, and do they provide opportunities to improve a […]

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Designing the Nerve Center of a Business with Heather Conover of Constant Technologies
February 4, 2019
  When companies are looking to make massive expansions to their businesses, staying ahead of the cyber security risks can be a very tough challenge. To combat these problems, more and more Read more
Coating the Aerospace Industry in Success with Andy Martin of DuraCoatings
January 30, 2019
  Right now, business in the aerospace industry is soaring at an all time high. Boeing is projecting the need for about 40,000 new aircrafts in the next 20 years, and with this increase in Read more
The Best Security is in the Data with Jonathan Pine of Renova Technology
January 29, 2019
  Cameras, sensors, audio recording devices. They're put in place at a company to provide safety, and when dealing with the well-being of your employees, this tech is expected to function Read more
Breaking Down The “IT Language Barrier” with Chad Mantooth & Scott Courtney of Pinnacle Business Systems
December 18, 2018
  Ever since the dawn of High Speed Internet, becoming technologically literate has become easier than ever. Need to learn a new skill? Head to YouTube, forum pages, etc. But for a later Read more
The Economic Benefits of Water Conservation w/ Klaus Reichardt of Waterless Co.
December 4, 2018
  Water is one of planet Earth’s most precious resources. We use water to keep our bodies hydrated, to clean ourselves, to water our crops, entertain ourselves, etc. And while it might Read more