B2B Weekly with Tim Maitland

Building Your Brand in the B2B World: A Conversation with U.S. Olympian Johnny Quinn

U.S. Olympian Johnny Quinn

In the latest episode of B2B Weekly, host Tim Maitland looks at the art of brand building with U.S. Olympian Johnny Quinn. This discussion highlights the importance of community engagement and the power of personal branding in the B2B world. Quinn, a former NFL athlete, in addition to his role on the 2014 U.S….

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Latest

B2B Weekly - Past Events
Shaping the Future: AI, Video, and the New Era of Digital Transformation

In this episode of B2B Weekly, join host Tim Maitland and special guest Kelly Massad, the CEO of Mainstay Digital, a forward-thinking company revolutionizing the B2B sector with innovative digital solutions. Kelly Massad’s vision focuses on the decentralization of B2B operations, enabling companies to establish their own channels in media, ecommerce, social media, and learning….

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Articles
Unlock the Power of Email: Insider Tips on Email Marketing from Belkins

With the digital landscape constantly evolving, businesses are seeking effective ways to reach their target audience and generate leads. Email marketing remains a potent tool, with statistics showing that for every $1 spent, an average return of $42 is expected. How can businesses unlock the full potential of email marketing for demand generation? What…

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Articles
Purpose in Pain: Christine Handy’s Journey from Surviving Cancer to Building Community

Thanks to the powerful influence of social media, personal stories are increasingly shaping public discourse and building community. Sharing inspiring experiences is one of the best ways to build strong and healthy communities. For example, a story of resilience and building community after surviving breast cancer is relevant to so many people. With an…

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B2B Weekly with Tim Maitland
The Promise and Potential of AI in B2B Content Creation

In a recent episode of B2B Weekly, we dove deep into the exciting yet sometimes intimidating world of AI in B2B content creation and its impact on creators. Gavin Purcell, a digital media veteran with a unique background in AI as a co-host of the AI for Humans Podcast, joined host Tim Maitland and Terry…

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Latest

whole health index
Whole Health Index
May 22, 2025

Dr. Sam Ambewadikar returns to break down Anthem’s Whole Health Index (WHI)—a powerful tool that distills medical, social, environmental, and behavioral data into a single score (0–100) to identify members most at risk. By surfacing factors like transportation deserts, housing instability, or food insecurity, WHI enables Anthem care managers and advocates to proactively match members…

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pcp
PCP Attribution Analysis
May 22, 2025

Dr. Sam Ambewadikar, RVP and Medical Director at Anthem National Accounts, joins Brent to unpack the power of primary care attribution analysis—a tool he helped pioneer to spotlight the clinical and financial impact of members not having an established PCP. Drawing from his background as a practicing pediatrician and claims analytics leader, Dr. Sam shares…

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sydney health
Sydney Health Demo
May 22, 2025

In this episode, Christina Firouztash, Executive Advisor of Digital Solutions at Anthem, gives a dynamic walkthrough of the Sydney Health app—Anthem’s flagship digital member experience. Christina showcases how Sydney delivers personalized, simple, and equitable navigation across benefits, including virtual care, pharmacy, financial transparency, and social services access. From contextual chatbots and ID card access to…

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pharmacy
Pharmacy Part 1
May 22, 2025

In this episode, Brent chats with Katie Brennan, National Sales Director at CarelonRx, about making pharmacy benefits more accessible, consistent, and member-friendly. Katie spotlights Carelon new advanced home delivery model, which brings the pharmacy counter—and the pharmacist—into the member’s home. With fewer retail pharmacies offering extended hours and many patients lacking reliable transportation, CarelonRx is…

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Latest B2B Weekly - Past Events

B2B Weekly - Past Events
Shaping the Future: AI, Video, and the New Era of Digital Transformation
July 28, 2023

In this episode of B2B Weekly, join host Tim Maitland and special guest Kelly Massad, the CEO of Mainstay Digital, a forward-thinking company revolutionizing the B2B sector with innovative digital solutions. Kelly Massad’s vision focuses on the decentralization of B2B operations, enabling companies to establish their own channels in media, ecommerce, social media, and learning….

Read More
B2B Weekly - Past Events
Unleashing Wisdom: Why Older Professionals Need To Become Content Creators
March 16, 2023

In the ever-evolving landscape of marketing, content creation has emerged as a vital aspect for companies to promote their brands and connect with their target audiences. Despite this recognition, a lingering misconception exists that only younger professionals can create authentic content. The recent episode of  B2B Weekly aims to dismantle this stereotype and empower…

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What Is Going On in the World of Content Community Building?

The power of “Drive to Survive” Since the popular hit series “Drive to Survive” launched in March of 2019, Formula 1 quickly became the fastest-growing sport in the US, prompting additional F1 circuits to open in Las Vegas and Miami due to the fanbase’s growing popularity. But how did this series launch such sudden engagement…

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Other B2B Weekly with Tim Maitland
Unleashing Wisdom: Why Older Professionals Need To Become Content Creators
March 16, 2023

In the ever-evolving landscape of marketing, content creation has emerged as a vital aspect for companies to promote their brands and connect with their target audiences. Despite this recognition, a lingering misconception exists that only younger professionals can create authentic content. The recent episode of  B2B Weekly aims to dismantle this stereotype and empower…

Read More
What Is Going On in the World of Content Community Building?
March 15, 2023

The power of “Drive to Survive” Since the popular hit series “Drive to Survive” launched in March of 2019, Formula 1 quickly became the fastest-growing sport in the US, prompting additional F1 circuits to open in Las Vegas and Miami due to the fanbase’s growing popularity. But how did this series launch such sudden engagement…

Read More