Apple Announces Racial Equity Investments

Tech giant Apple is responding to a year full of racial unrest with a focus on racial equity, backed up by an investment of $100 million last June, as reported by The Verge.

The investment, said CEO Tim Cook, addresses an opportunity for Apple to “challenge the systemic barriers to opportunity and dignity that exist for communities of color and particularly for the black community.”

The company recently released more information about where exactly that $100 million will be headed, announcing that it will launch its Apple Developer Academy later this year. The Academy, based in Detroit, will focus on providing opportunities to young, Black entrepreneurs, coders, creators and more to get a more robust technical education.

Apple also plans to launch the Propel Center, an HBCU-centered tech hub in Atlanta for Clark Atlanta U, Spelman College, Morehouse College and Morehouse School of Medicine, and the $100 million will be further split among venture capital organizations, such as a $10 million sum for Harlem Capital and $25 million for the Clear Vision Impact Fund.

On this MarketScale industry update, hosts Daniel Litwin and Tyler Kern discuss whether or not the investment should be seen as “enough” for a company that made nearly $300 billion in net profits in 2020, what businesses can do to affect real change in the arena of racial equity, and more.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

The Tech-Enabled Hospital of the Future: Implications for Care Delivery
The Tech-Enabled Hospital of the Future: Implications for Care Delivery
March 12, 2026

Gone are the days when a hospital was simply a place where patients received care. Today’s hospitals are rapidly evolving into highly connected ecosystems powered by advanced technology, networked devices, and real-time data. The modern hospital is no longer confined to physical walls—it’s a dynamic digital environment where data flows seamlessly, AI supports clinical decisions,…

Read More
career
Stop Chasing Titles, Build a Career That Matters: A CAO’s Advice on Long-Term Success
March 11, 2026

Career advice in finance and accounting often centers around promotions, titles, and compensation. But in an era where professionals frequently change jobs every few years—the average American worker now stays in a role for less than four years—industries are facing growing talent shortages and reevaluating what long-term career success looks like. The question many…

Read More
Career success
A CEO’s Blueprint for Career Success: Leading with Love to Drive Performance and Culture
March 10, 2026

Leadership right now feels heavier than it did just a few years ago. Teams are stretched, expectations are high, and many employees are quietly disengaged. In fact, Gallup’s 2025 U.S. data shows that only about 31% of employees are actively engaged at work, leaving the majority feeling disconnected or indifferent. For CEOs and senior…

Read More
employer-sponsored apprenticeships
The Degree That Pays You Back: How Employer-Sponsored Apprenticeships Are Rewriting Higher Ed
March 9, 2026

Higher education is under pressure. Over the past few years, public confidence in the value of a four-year degree has declined significantly, with fewer Americans expressing a strong belief that traditional higher education delivers a worthwhile return on investment. At the same time, employers consistently report that graduates lack job-ready skills—particularly the “durable skills”…

Read More