Apple Announces Racial Equity Investments

Tech giant Apple is responding to a year full of racial unrest with a focus on racial equity, backed up by an investment of $100 million last June, as reported by The Verge.

The investment, said CEO Tim Cook, addresses an opportunity for Apple to “challenge the systemic barriers to opportunity and dignity that exist for communities of color and particularly for the black community.”

The company recently released more information about where exactly that $100 million will be headed, announcing that it will launch its Apple Developer Academy later this year. The Academy, based in Detroit, will focus on providing opportunities to young, Black entrepreneurs, coders, creators and more to get a more robust technical education.

Apple also plans to launch the Propel Center, an HBCU-centered tech hub in Atlanta for Clark Atlanta U, Spelman College, Morehouse College and Morehouse School of Medicine, and the $100 million will be further split among venture capital organizations, such as a $10 million sum for Harlem Capital and $25 million for the Clear Vision Impact Fund.

On this MarketScale industry update, hosts Daniel Litwin and Tyler Kern discuss whether or not the investment should be seen as “enough” for a company that made nearly $300 billion in net profits in 2020, what businesses can do to affect real change in the arena of racial equity, and more.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

business
How Thoughtful Experience Design Leads to Better Business Outcomes
February 1, 2026

Salesforce gives organizations the ability to automate marketing, personalize outreach, and manage leads at scale—but those benefits only materialize when complex capabilities are implemented cohesively. Through its Salesforce Practice, CG Infinity brings together Marketing Cloud capabilities—including Email Studio, Automation Studio, and Journey Builder—alongside dynamic content, Cloud Pages, and third-party lead integrations. By designing these…

Read More
client
One Team, Shared Goals: Inside CG Infinity’s Client Philosophy
January 31, 2026

Successful Salesforce initiatives rely on alignment as much as technology. When partners stay focused on delivery rather than shared priorities, projects risk meeting technical requirements without achieving real business success. The strongest outcomes come from teams that treat client priorities as the foundation for every decision. That mindset defines how Meagan Diegelman, Principal at…

Read More
Salesforce
Salesforce Works Best When Informed Judgment Comes First
January 31, 2026

Salesforce can be a powerful growth platform, but its complexity can put inexperienced organizations at a disadvantage. Without strong in-house expertise, leaders may struggle to assess recommendations, push back on unnecessary scope, or determine whether proposed solutions truly support business outcomes. Over time, this can lead to overbuilt systems, excess cost, and decisions driven…

Read More
customer advocacy
How CG Infinity’s Focus on Customer Advocacy Drives Better Delivery Outcomes
January 31, 2026

Strong delivery starts with advocacy—making sure customer priorities are clearly represented, consistently elevated, and never lost as work moves forward. At CG Infinity, that advocacy shows up through proactive thinking, idea-sharing, and a commitment to pushing for better outcomes at every stage of an engagement. Customer voices remain front and center, shaping decisions and guiding…

Read More