How to Become a Changemaker: Straight Outta Crumpton

 

Straight Outta Crumpton with Greg Crumpton focuses on the ways that building relationships is valuable both in business and in life.

Change is hard, but today’s guest Gwen Smothers has been a trailblazer in facilitating it. As the business systems manager of Piedmont Service Group, a technical facility and energy-efficient solutions company in Raleigh, NC, Smothers maintains all business systems, trains users, and supports process improvements. She owes much of her success to defining the “why.”

“When I first started at Piedmont 20 years, the person who trained me never explained why we did things that way. I soon learned after being on the job, but the why was never addressed. Now that I’m in that position, I always lead with the why,” Smothers stated.

Smothers also discussed her involvement with Women in HVACR, a trade group dedicated to women in the industry. She joined years ago and has been able to attend several conferences where she met a young lady in need of support. “At an HVACR conference, I met a young lady whose father owns an HVAC business, and she needed some guidance about how to change and grow. Since that meeting, the President of HVACR contacted me and asked if I would be a mentor,” Smothers shared.

All the work that Smothers has done on behalf of her company and for the industry, in general, is immense, and she even calls herself a “change agent.” That’s no easy job in any industry, but Smothers attributes much of this to success. “Change is hard for everyone. I have some great support from my leadership team. They provide me with ideas to try in the real world,” she said.

Learn more about Smother’s career as a change agent by listening to the podcast.

Make sure to follow along for more episodes of Straight Outta Crumpton!

Straight Outta Crumpton with Greg Crumpton

Follow us on social media for the latest updates in B2B!

Image

Latest

modern AI architecture
A Practical Guide to Modern AI Architecture, Workflow-First Thinking, and Scalable Business Value
April 24, 2026

Artificial intelligence has already moved beyond the hype cycle and into the day-to-day reality of business operations. Companies across industries are rushing to integrate AI into their workflows, but many are running into the same challenge: it’s relatively easy to build something that works in a demo, and much harder to make it reliable…

Read More
farm
The Business Case for AgTech: Better Data Is Key to Managing Risk on the Farm
April 23, 2026

Farming is under more pressure than it’s been in years. Costs are rising, prices are unpredictable, and every decision carries more weight than it used to. What many still think of as a traditional industry is quietly evolving, with more farmers turning to digital tools to manage risk and stay competitive. It’s not about chasing…

Read More
pre-clinical
From Classroom to Clinic: Pre-Clinical Talent Steps Into Healthcare’s Hard-to-Fill Roles
April 23, 2026

Healthcare systems are facing a workforce crisis that’s no longer temporary—it’s structural. Even before COVID-19, staffing shortages across nursing, technical, and administrative roles were already straining capacity; today, those gaps are wider, costlier, and directly impacting patient access. With labor shortages persisting and burnout rising, health systems are being forced to rethink not just…

Read More
learning
If Higher Ed Wants Experiential Learning at Scale, It Needs a Broader Playbook
April 21, 2026

The ground is shifting under higher education. AI is changing how people learn almost overnight—and at the same time, more than half of graduates are underemployed after finishing their degrees. That’s forcing a more uncomfortable question into the open: what is a college credential really worth today? As employers and governments shift their focus…

Read More