How to Become a Changemaker: Straight Outta Crumpton

 

Straight Outta Crumpton with Greg Crumpton focuses on the ways that building relationships is valuable both in business and in life.

Change is hard, but today’s guest Gwen Smothers has been a trailblazer in facilitating it. As the business systems manager of Piedmont Service Group, a technical facility and energy-efficient solutions company in Raleigh, NC, Smothers maintains all business systems, trains users, and supports process improvements. She owes much of her success to defining the “why.”

“When I first started at Piedmont 20 years, the person who trained me never explained why we did things that way. I soon learned after being on the job, but the why was never addressed. Now that I’m in that position, I always lead with the why,” Smothers stated.

Smothers also discussed her involvement with Women in HVACR, a trade group dedicated to women in the industry. She joined years ago and has been able to attend several conferences where she met a young lady in need of support. “At an HVACR conference, I met a young lady whose father owns an HVAC business, and she needed some guidance about how to change and grow. Since that meeting, the President of HVACR contacted me and asked if I would be a mentor,” Smothers shared.

All the work that Smothers has done on behalf of her company and for the industry, in general, is immense, and she even calls herself a “change agent.” That’s no easy job in any industry, but Smothers attributes much of this to success. “Change is hard for everyone. I have some great support from my leadership team. They provide me with ideas to try in the real world,” she said.

Learn more about Smother’s career as a change agent by listening to the podcast.

Make sure to follow along for more episodes of Straight Outta Crumpton!

Straight Outta Crumpton with Greg Crumpton

Follow us on social media for the latest updates in B2B!

Image

Latest

cities
Craftsmanship and the Soul of Cities with Top Real Estate Developer Mike Ablon
February 2, 2026

More than half the world already lives in cities—and the UN projects that share will rise to 68% by 2050, adding roughly 2.5 billion more people to urban areas. At the same time, the “experience economy” has reshaped what people value in places: not just what a city has, but how it feels to…

Read More
client engagement
When Client Engagement Becomes True Partnership
February 1, 2026

CG Infinity’s Salesforce Practice is built on deep, day-to-day engagement with the organizations it serves. Rather than operating as an external vendor, the team embeds itself with clients—working closely, consistently, and collaboratively—so decisions are informed by real context, trust, and shared accountability. This approach ensures Salesforce solutions are shaped not just by requirements, but…

Read More
cross-functional teams
How CG Infinity Brings Cross-Functional Teams Together to Deliver High-Impact Outcomes
February 1, 2026

CG Infinity’s Salesforce Practice is built around helping organizations move forward together, especially when initiatives span cross-functional teams with different priorities. The focus is on alignment—bringing the right stakeholders into the conversation early and ensuring decisions are made collaboratively so solutions serve the whole organization, not just one function. That capability is reflected in a…

Read More
Salesforce custom development
When Building Beats Buying: Salesforce Custom Development Approach at CG Infinity
February 1, 2026

Salesforce offers a broad ecosystem of tools and integrations, giving organizations flexibility but also introducing constant decisions about when to buy, build, or customize. The strongest strategies apply discipline to those choices, often relying on Salesforce custom development to ensure specific requirements are met without adding unnecessary cost or complexity. That balance is a…

Read More