Entering Excellence: What It Takes to Join the ‘Iron Maiden of Security Companies’

What does a 147-year-old company have in common with a classic British metal band?

It may seem far-fetched, but for JC Powell, Vice President of Sales Regional and National Accounts with Boon Edam USA, if his company were a band, there’s no doubt it would be Iron Maiden.

There’s no Eddie the Head at Boon Edam, but the family culture and close-knit work groups make sure their employees and customers have plenty of peace of mind.

“Boon Edam would be Iron Maiden, not because we have crazy, large, inflated heads that pop out behind screens, but, if you know anything about the band Iron Maiden, they are a large extended family. They travel together on a plane flown by the lead singer,” Powell said. “When you look at Boon Edam, from our president and managing director down, that same responsibility is taken. We view everybody as part of this family.”

That family includes a number of Regional Sales Managers who have to create relationships and listen to customers to understand their needs.

“What I’m really looking for in a potential candidate is somebody who is hungry, somebody who is humble, somebody who is a life learner, and somebody that is always curious, never complacent,” Powell said. “That goes back to the learning style and understanding, well, ‘Why did they buy my product?’”

From there, the process becomes something that is replicable rather than a one-off. That’s how Boon Edam turned into a company that has plenty in common with a band that started in 1975 and is still rocking today.

For the latest news, videos, and podcasts in the Building Management Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

Engineering
Engineering Education Needs to Be Human-Centered, Purpose-Driven, and Grounded in Real-World Problem Solving
May 11, 2026

Student disengagement, the rapid rise of AI, and shifting workforce expectations are pushing higher education to rethink how it prepares graduates. Engineering programs—long defined by rigor and technical depth—are now under pressure to stay relevant, improve retention, and produce graduates who can actually solve real-world problems, not just theoretical ones. And the numbers back…

Read More
Solo Stove
From Fire Pits to Outdoor Rituals: How Solo Stove Is Building a Lifestyle Brand Through Differentiation and Design
May 8, 2026

The backyard has become more than a place to grill, sit, or pass through on the way back inside. Increasingly, it is being treated as an extension of the home itself: a gathering place, a design statement, and a stage for the small rituals that bring people together. Solo Stove has leaned into that…

Read More
faith
Crafted Journey How To: Aligning Faith, Leadership and Career Purpose Without Losing Sight of What Matters Most
May 5, 2026

Professionals are increasingly questioning whether career success alone can deliver meaning, identity and long-term fulfillment. Coaching has moved beyond productivity hacks into deeper questions of purpose, faith and human flourishing, especially for leaders who want their work to create impact without becoming their entire identity. Research has consistently found a strong business case for…

Read More
AI adoption strategy
The AI Reality Check: Why AI Adoption Strategy, Not Tools, Will Decide the Winners
May 5, 2026

Artificial intelligence has moved from novelty to necessity almost overnight. Since generative AI tools entered the mainstream just a few years ago, organizations across every industry have felt pressure to “do something” with AI—often before they fully understand what that something should be. Research shows that while most companies are experimenting with AI, very…

Read More