The Benefits of Vertical Lift Modules

When Vidir Vertical Storage Solutions planned to release a new vertical lift module (VLM) into the marketplace, they knew they wanted someone with VLM experience to help them make their latest solution a success. Enter Tim Harrison. Harrison, a VLM Industry veteran since 2005, knows all of the ins and outs that make VLMs a powerful addition to any inventory management system.

In his roles within the VLM industry, Harrison sold, and project managed VLMs, vertical carousels, horizontal carousels, and their software. “When I started, people were not familiar with VLMs, and the market really was unsaturated,” Harrison said. “Even today, the market is not saturated in the United States. And that’s evident in conversations the respective clients, and the overall growth of VLMs in the United States.”

The VLM industry began its focus on MRO applications, tool cribs, and POV storage, but now the distribution world is starting to see this type of solution’s potential. The reason? “We are now turning our focus into each picking,” Harrison said. “Instead of distribution centers simply pulling a pallet in and pushing a pallet out, we’re now getting into that granular level of the each. When a customer gets on their website, they want that single item, that one light bulb or one of a product, and that has dramatically changed how distribution centers operate.” These needs require a lot more moving of pallets and bins in a distribution center, and that’s where VLMs shine.

There are only a couple of VLM players in the US market, but that is poised to change with Vidir’s new VLM launched in July. One of Vidir’s solution differences is their VLM uses server motors instead of a standard gearbox and motor setup. “That provides a higher precision for placing trays in and out of their locations, increased reliability, and durability in general,” Harrison said.

Servo motors allow maximum movement speeds to be consistent across all weight capacities, overcoming the limitations of these other setups where you pick either weight capacity or speed, but you don’t get both.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

Radar
Physical Retail’s Next Infrastructure Layer: Item-Level Intelligence with Radar
June 4, 2026

Physical retail is under pressure to become as measurable and responsive as e-commerce. While retailers have spent years optimizing digital channels with real-time data, store teams have often had to make decisions with incomplete inventory visibility and delayed operational signals. That gap matters because stores still account for 80% of U.S. retail sales, making…

Read More
Healthcare in Pakistan
From Institutional Excellence to Population-Level Access: How Pakistan Can Bridge Its Healthcare Divide
June 1, 2026

Healthcare systems are under pressure almost everywhere, but the strain is especially visible in lower-resource settings where demand is rising faster than infrastructure. In Pakistan, that pressure is playing out across a system that has to serve more than 250 million people with limited public investment. Public health spending remains below 1% of GDP,…

Read More
Engineering
Scaling Experiential Learning in the Curriculum: How Iron Range Engineering Transformed Engineering Education
June 1, 2026

Engineering has transformed nearly every part of modern life, from the phones in our pockets to the systems powering global industry. But the way engineers are educated has often moved far more slowly than the profession itself. Employers are asking for graduates who can navigate ambiguity, communicate across teams, and contribute meaningfully from the…

Read More
vascular surgeon
When Geography Meets Purpose: How One Move Reshaped a Vascular Surgeon’s Career
May 28, 2026

Medicine isn’t what it used to be—not for the people practicing it. Independent physicians are becoming the exception, not the norm, as more doctors move into hospital systems, corporate groups, and academic networks. At the same time, the pipeline of specialists isn’t keeping pace with growing patient needs, particularly in complex fields like vascular…

Read More