Guide to B2B Marketing: Getting Started with Generative AI

October 30, 2023


Next in the Sunstone Partners B2B Guide to Marketing series, the Generative AI round table, led by Sunstone’s Keka Cobb, covered these key points:

– Exploring the potential of generative AI in B2B marketing and its ability to empower data-driven decisions and improve campaigns.

– Generative AI models in B2B marketing can enhance personalized content delivery, increase creativity and innovation, automate content generation, and improve marketing efficiency.

– The rising expectations for impactful content require marketers to focus on enhancing various aspects of content creation that stands out and management of that content using generative AI models.

– Generative AI’s ability to accelerate the frequency of high-impact events by streamlining content generation, workflows, and optimization techniques.

The ability to generate copy, images and videos based on text descriptions allows marketers to quickly create compelling ad content without the need for a lengthy and expensive production process. By simply describing the desired outcome and messaging, AI can generate material that captures attention and effectively communicate brand messages.

Generative artificial intelligence has revolutionized B2B marketing by empowering marketers with powerful tools like GEN.AI that enhance marketing strategies through personalized content delivery, increased creativity and innovation, automated content generation, and improved marketing efficiency.

From text generation for copywriting purposes to image and video generation for impactful visuals, AI has transformed the way marketers create and deliver content. While there are challenges to overcome, such as ensuring brand alignment and maintaining emotional depth in AI-generated content, the benefits far outweigh the drawbacks.

By leveraging generative AI in B2B marketing strategies, companies can unlock new possibilities and take their campaigns to new heights. As technology continues to advance, it’s crucial for marketers to stay updated on the latest developments in generative AI and explore how these advancements can be integrated into their marketing strategies. By staying at the forefront of innovation, companies can gain a competitive edge and drive better results in an increasingly digital world. So embrace GEN.AI and unlock its full potential in your B2B marketing endeavors.

Recent Episodes

strategic Capital allocation
View episode

Strategic capital allocation, a critical aspect of business management often emphasized by investment experts like Warren Buffett, involves more than just distributing financial resources; it’s about strategic investment that drives long-term value. Firms are increasingly recognizing the need to integrate capital allocation with broader corporate strategies, ensuring that investments are not only financially sound […]

View episode

The AI industry is facing both headwinds and tailwinds, and this state of uncertainty is best represented in investment numbers. Recent data published by the Stanford University Institute of Human-Centered Artificial Intelligence shows that while generative AI private investment is skyrocketing, overall global investment in AI solutions dipped for the second year in a row […]

aging workforce
View episode

How can businesses effectively address the diverse needs of an aging workforce while managing the associated costs? The increasing presence of older employees brings a wealth of experience and stability to the workplace, yet it also demands significant investment in continuous training and updated benefits to match their evolving needs. As of 2023, according […]