Fitness Professional Brett Larkin Unpacks New Gym Mask Mandates: Business Casual

Gyms were particularly hard hit by the coronavirus pandemic. By nature, the facilities share space and touchpoints in high frequency. But gyms are still looking to bounce back. Planet Fitness CEO, Chris Rondeau, recently announced a required mask mandate to quell gym-goer anxiety. Still, the polls show that customers are cautious, with 75% of Americans hesitant to return to gyms after quarantine.

Powered by RedCircle

Business Casual dives headfirst into the future of the fitness industry. Hosts Daniel Litwin and Tyler Kern welcome guest Brett Larkin, Founder of Uplifted Yoga™️, for insider insight. Larkin previously consulted with MarketScale on Lululemon’s acquisition of home-workout technology, Mirror. Today, her data falls in line with the acquisition, showing a mainstream shift toward working out from home motivated by both safety and convenience.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

Radar
Physical Retail’s Next Infrastructure Layer: Item-Level Intelligence with Radar
June 4, 2026

Physical retail is under pressure to become as measurable and responsive as e-commerce. While retailers have spent years optimizing digital channels with real-time data, store teams have often had to make decisions with incomplete inventory visibility and delayed operational signals. That gap matters because stores still account for 80% of U.S. retail sales, making…

Read More
Healthcare in Pakistan
From Institutional Excellence to Population-Level Access: How Pakistan Can Bridge Its Healthcare Divide
June 1, 2026

Healthcare systems are under pressure almost everywhere, but the strain is especially visible in lower-resource settings where demand is rising faster than infrastructure. In Pakistan, that pressure is playing out across a system that has to serve more than 250 million people with limited public investment. Public health spending remains below 1% of GDP,…

Read More
Engineering
Scaling Experiential Learning in the Curriculum: How Iron Range Engineering Transformed Engineering Education
June 1, 2026

Engineering has transformed nearly every part of modern life, from the phones in our pockets to the systems powering global industry. But the way engineers are educated has often moved far more slowly than the profession itself. Employers are asking for graduates who can navigate ambiguity, communicate across teams, and contribute meaningfully from the…

Read More
vascular surgeon
When Geography Meets Purpose: How One Move Reshaped a Vascular Surgeon’s Career
May 28, 2026

Medicine isn’t what it used to be—not for the people practicing it. Independent physicians are becoming the exception, not the norm, as more doctors move into hospital systems, corporate groups, and academic networks. At the same time, the pipeline of specialists isn’t keeping pace with growing patient needs, particularly in complex fields like vascular…

Read More