Fitness Professional Brett Larkin Unpacks New Gym Mask Mandates: Business Casual

Gyms were particularly hard hit by the coronavirus pandemic. By nature, the facilities share space and touchpoints in high frequency. But gyms are still looking to bounce back. Planet Fitness CEO, Chris Rondeau, recently announced a required mask mandate to quell gym-goer anxiety. Still, the polls show that customers are cautious, with 75% of Americans hesitant to return to gyms after quarantine.

Powered by RedCircle

Business Casual dives headfirst into the future of the fitness industry. Hosts Daniel Litwin and Tyler Kern welcome guest Brett Larkin, Founder of Uplifted Yoga™️, for insider insight. Larkin previously consulted with MarketScale on Lululemon’s acquisition of home-workout technology, Mirror. Today, her data falls in line with the acquisition, showing a mainstream shift toward working out from home motivated by both safety and convenience.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

team
When Your Team Becomes the Bottleneck
February 25, 2026

In a candid take on organizational blind spots, Mollie Gaby, Principal at CG Infinity, highlights a hard truth many leaders avoid: sometimes your biggest pain point isn’t your technology or your strategy — it’s your staff. A common red flag is resistance to change. When team members are unwilling to explore new tools, automate…

Read More
asset visibility
Diagnosing Your Capital Asset Health: Why Asset Visibility Is the New Financial Imperative in Healthcare
February 25, 2026

Hospitals and surgery centers own millions of dollars in equipment — but owning assets and having actionable visibility into them are two different things. Most systems maintain inventories, yet many struggle with outdated records, fragmented tracking, and limited insight into useful life or service contracts. With nearly half of U.S. hospitals reporting negative operating…

Read More
CFO
From Public Accounting to CFO: The Leadership Wake-Up Call
February 25, 2026

The CFO seat is being rewritten in real time. Today’s finance leaders are expected to drive growth, lead enterprise-wide systems transformations, and shape AI strategy—while still keeping the close, controls, and capital story airtight. Gartner reports that 59% of finance leaders are already using AI in the finance function, underscoring how rapidly the role is…

Read More
restorative practices
Building Safer Schools Through Restorative Practices
February 24, 2026

School Safety Today podcast, presented by Raptor Technologies. In this episode of Principals of Change, host Dr. Amy Grosso sits down with D’Jon Pitchford, Assistant Principal at Kelly Lane Middle School in Pflugerville ISD, to explore what school safety really means. Pitchford reframes safety as more than physical security—emphasizing trust, restorative practices, campus culture,…

Read More