Home Pricing: Make the Most of Selling One of Your Biggest Assets


The U.S. housing market, marked by a series of ebbs and flows, is currently experiencing a modest recovery. According to the latest S&P CoreLogic Case-Shiller US National Home Price Index, home prices, which rose by 0.4% in March 2023, are being nudged upwards by a scarcity of inventory, as fewer homes are listed for sale, thus driving up demand and prices. This low supply, coupled with stabilizing mortgage rates, has intensified competition among potential buyers, affecting home pricing and overall market affordability.

Though national home prices are growing at a minimal rate year-over-year, regional disparities exist. Miami and Chicago have seen notable growth, while other areas like Seattle and San Francisco are experiencing a decline, highlighting the geographical variance in this recovery.

The future of the housing market, however, lies in the balance of economic uncertainties like Federal Reserve policies and debt ceiling negotiations. Amid this volatile environment, home sellers are advised to strategically position their properties. Making homes appealing, setting competitive prices, and synchronizing marketing efforts are essential tactics for successful sales in this challenging climate.

Rob Jensen, a veteran real estate broker and owner of Rob Jensen Company, offers some insights into pricing your home competitively – and profitably.

Rob’s Thoughts:

“There are three factors that contribute to you selling your home for the highest price possible. Everybody loves new stuff, so the more your home looks, feels, and smells clean, the better. Whether that’s carpet, paint, staging, or just a deep clean. Price your home competitively. This will drive up interest, demand, and hopefully multiple offers. If you overprice your home, you run the risk of sitting there with little to no interest. And be sure and launch all of your marketing on the same day. This allows out-of-state buyers to feel comfortable making an offer, which drives up demand and your sales price.”

Follow us on social media for the latest updates in B2B!


Viewing Security as an Expense is Costing Companies More, But Investing in it Actually Improves Their Profitability
October 4, 2023

The intersection between security and financial acumen often gets overshadowed in a constantly changing economic landscape. While security is essential for safeguarding assets and ensuring continuity, its perceived monetary value is mired in misconceptions affecting company profitability. For many, security is viewed primarily as an expense rather than a potential cost-saver. However, understanding […]

Read More
navigating the supply chain
Bart De Muynck on Navigating the Supply Chain
October 4, 2023

How is AI transforming the logistics industry, and what are the key trends shaping its future? Join Chris Torrence, Chief Strategy Officer at Optym, as he welcomes Bart De Muynck, a strategic advisor in logistics and technology. The dynamic conversation between the two industry veterans touches on various macro-level trends in the supply chain, […]

Read More
Fitness Goals
Healthy Habits Soundbite: Luke Johnson’s Evolving Fitness Goals
October 4, 2023

Transitioning from the grueling demands of collegiate football to nurturing a lifelong fitness journey, Luke Johnson, Co-Founder and CEO of CapExpert, unveils a shift in perspective towards physical well-being. As the rigors of youthful athleticism give way to the pursuit of a pain-free golf swing and the serenity of Denver’s hiking trails, a tale of […]

Read More