How Leaders and Entrepreneurs Can Embody The Values of Blue Collar Success

Do the entrepreneurs and leaders of tomorrow need to hang out in the C-Suite to gain success and be inspired? Or inspiration lurks beneath the ground’s surface, and all it takes to find it is a shovel and a little ditch digging.

Skilled trades offer rewarding careers without the need for a four-year advanced degree. They also provide career advancement opportunities and longevity. These careers, often unfairly, are not “labeled” as the portrait of professional success. Importantly, that does not mean that financial security, and a rewarding career cannot be obtained through these important industries. Success is depicted by mindsets, the ability to evolve, and the desire to be a lifelong student of knowledge; all key principles for professionals within skilled trades.

Power Up with Manal host Manal Keen always looks for the innovative and inspirational. Talk about inspiring; at 19, Ken Rusk, President of Rusk Industries, traveled across the country helping open ditch-digging construction franchises. It wasn’t long after Rusk opened his own construction business in 1986. So, how does a self-made business owner go from construction to author? That’s one of Keen’s questions for Rusk when he joined her on Power Up.

“When you have a staff of two hundred, and most of them, it’s their first or second job, over a thirty-five-year span, you’re going to hire many people,” Rusk said. “I’ve probably hired over two-thousand people in that period. I noticed a change in how well-prepared people were. No one knew how to think about their future. I became almost this involuntary life coach.” The more Rusk taught essential life lessons, the quicker he realized a solid book idea existed.

Keen and Rusk discuss his book and the following topics:

  • Rusk’s belief in culture and leadership philosophy as cornerstones for success
  • Understanding how to change your organizational leadership mindset to help drive forward company momentum
  • Overcoming challenges as an entrepreneur to move forward and persevere

About Ken

Ken Rusk is an entrepreneur and a proud advocate of following one’s dreams. In addition to his work with Rusk Industries, he is the author of Blue-Collar Cash. Rusk believes everyone must find a path to success that works for them, and he is determined to help people realize their dreams through career fulfillment.

Follow us on social media for the latest updates in B2B!



innovations in healthcare
Innovations in Healthcare: A Discussion with Dr. Craig Joseph at HIMSS 2024
May 24, 2024

Innovations in healthcare were easy to spot at the recent HIMSS 2024 conference. Healthcare Rethink’s Brian Urban caught up with one of those innovators for a live discussion at HIMSS 2024. podcast, Their conversation opens a window and dialogue into the cutting-edge trends reshaping healthcare technology today. This episode features Dr. Craig Joseph, the…

Read More
Preventing burnout
Achieving Professional Growth and Preventing Burnout: The Importance of Time Management and Support Networks in a Fast-Paced World
May 23, 2024

In today’s fast-paced world, balancing professional growth with personal well-being is more crucial than ever. With the rise of remote work, digital transformation, and the constant hustle culture, finding this balance has become a significant challenge for many. A survey conducted by Deloitte suggests that a whopping 77% of professionals experience burnout at work….

Read More
Fan-Centric Business Transformation
Prop Room
May 23, 2024

In this episode of the Fans First series, Jesse Cole, the mastermind behind the Savannah Bananas, shares with us that in the vibrant world of marketing, creativity knows no bounds—a philosophy embodied by a prop room and studio teeming with eclectic costumes and outlandish ideas. This creative hub, seemingly disconnected from conventional themes like bananas,…

Read More
Ace Gardner and Jacob Lewis discuss NIL Deals and Transfer Portals
NIL Deals and Transfer Portals are Also Impacting College Staff and Their Roles
May 23, 2024

College sports is undergoing a significant transformation with the advent of Name, Image, and Likeness (NIL) rights and the increasing prevalence of transfer portals. These changes are reshaping how college staff operate, presenting both opportunities and challenges. With the rise of NIL deals and transfer portals, understanding the behind-the-scenes impact on college coaching staff…

Read More