How to Lead AI Transformation Across an Enterprise Marketing Team

Aby Varma

March 20, 2026

AI enablement

AI governance

AI transformation

center of excellence

+more

Leading AI transformation across an enterprise marketing team requires more than tools. It demands structured enablement, change management, and a clear understanding of how teams actually work. In this episode, Chloe Tambe, Director of AI Transformation for Marketing at HubSpot, joins Aby Varma, host of The Marketing AI Sparkcast, to discuss how to scale AI adoption across a large marketing organization. They cover how to enable teams, address resistance, and embed AI into daily workflows through a human-centered, practical approach.

Topics covered

Team insight: Using anonymous surveys to uncover readiness gaps and adoption barriers across large marketing teams
Change management: Turning skeptics into participants through one-on-one conversations and practical use cases
Training strategy: Designing 101 and 201 programs that meet marketers at different skill levels and learning needs
AI adoption: Building a center of excellence that drives engagement through real, team-generated use cases
Governance: Establishing guardrails, cross-functional alignment, and clear policies on responsible data usage
Practical enablement: Making AI and agents approachable through simple, low-stakes exercises that build confidence

Guest Bio

Chloe Tambe, PMP, is the Director of AI Transformation for Marketing at HubSpot, where she is building the strategy, programs, and culture to help marketers work smarter with AI. Her focus is practical enablement and change management that helps people see AI as a tool for creativity rather than something to fear. She previously served as Chief of Staff to HubSpot’s CMO, leading marketing strategic operations and planning.

Connect on LinkedIn at: https://www.linkedin.com/in/chloetambe/

Host Bio

Aby Varma is a global business and marketing leader and the founder of Spark Novus. He guides business and marketing executives through every stage of their AI journey, from early adoption to long-term self-reliance, with a strategic and responsible approach that supports innovation and business growth. Aby is the host of The Marketing AI SparkCast podcast and creator of the Marketing AI Pulse community. He also serves as Head of Marketing for TEDxAtlanta and is a member of the Forbes Communications Council.

Connect on LinkedIn at: https://www.linkedin.com/in/abyvarma/