Innovating the Customer Experience with Old-Fashioned Professionalism

Greg Crumpton lives by a simple mantra: Relationships drive business. Each week on Straight Outta Crumpton, Crumpton dives into the lost art of networking and speaks with the biggest influencers in business services to learn how they build, nurture and value their professional relationships.

Running a business is a tall order, particularly in the service industry. Consumer expectations are changing almost daily, and keeping up is imperative to stand out.

Tyler Kern and Greg Crumpton, host, Straight Out of Crumpton, gained some valuable insight on how service businesses can stand out from the crowd by talking to Aaron Salow, CEO, XOi Technologies.

According to Salow, service businesses are constantly looking for differentiators, and professionalism is a key part of that.

“I think the idea that, you know, we tuck our shirts in and we back our vans in the spots [is important]. We do background checks on our technicians,” Salow said.

XOi Technologies aims to set itself apart by hiring the best technicians with the best training. Each and every interaction should be an excellent one and contribute to a powerful holistic experience for the customer.

He posed an important question for those in his industry. What are you doing from a customer’s perspective to really impact the deliverable.

“So, it’s really interesting to see, when you talk about that customer experience, where you can really impact that innovative ways,” Salow said.

Make Sure to Follow Along for More Episodes of Straight Outta Crumpton!

Straight Outta Crumpton with Greg Crumpton

Follow us on social media for the latest updates in B2B!

Image

Latest

safer HVAC chemicals
From Second Chances to Stronger Teams: Bradley Henderson on Structure, Culture, and Trades-Based Redemption
May 26, 2026

The trades have always demanded grit, but grit alone doesn’t build a strong workforce. People need structure, clear expectations, and a sense that their work is taking them somewhere. That’s especially true in HVAC and mechanical services, where employers are trying to hire, retain, and develop talent in a labor market that feels tighter and…

Read More
courage
Creative Confidence and Moral Courage: The Leadership Traits Business Schools Should Be Betting On
May 25, 2026

What students need from higher education is becoming harder to pin down than it once was. As higher education faces mounting pressure—from student disengagement to the rapid rise of artificial intelligence—institutions are being forced to rethink not just what students learn, but who they become. New research and industry signals suggest that technical knowledge…

Read More
healthcare
From the C-Suite to the Classroom: A Healthcare Leader’s Bet on the Next Generation
May 25, 2026

Healthcare isn’t short on strategy right now—it’s short on people, access, and experienced leadership where it matters most. In Texas alone, more rural hospitals have closed than in any other state over the past decade, leaving entire communities with limited access to care. At the same time, many health systems are realizing they haven’t…

Read More
AI
The AI Health Score: Turning Hallucinations, Agents, and AI Risk Into Board-Ready Insight
May 24, 2026

As artificial intelligence moves deeper into enterprise operations, many organizations are discovering that the real challenge is not adoption, but control. Traditional software has always been predictable: the same input produces the same output, making it possible to audit systems at a fixed point in time. AI changes that equation. Jeff Carson, founder of…

Read More