‘King of Sales’ Shares How He Cut His Teeth

Greg Crumpton lives by a simple mantra: Relationships drive business. Each week on Straight Outta Crumpton, Crumpton dives into the lost art of networking and speaks with the biggest influencers in business services to learn how they build, nurture and value their professional relationships.

 

Greg Crumpton gets tears in his eyes thinking about all the special guests on the show. This one might be one of the best. This also might be the only episode with talk of the Philadelphia Eagles and Dallas Cowboys. Jeffrey Gitomer, who has his own podcast,  was bribed by Crumpton 15 years ago for a meeting. He may have been bribed for this podcast, as well.

On this episode of Straight Outta Crumpton, Hosts Greg Crumpton and Tyler Kern talked with Gitomer, an author who has earned the crown as “The King of Sales.” His latest book, Go Live! Turn Virtual Connections Into Paying Customers “helps readers understand and take advantage of several online tools to boost their sales and increase their revenue” by using tools such as Facebook Live and podcasting to drive sales and connect with customers.

Gitomer grew up selling in Manhattan in the 1970s, where he spent most of his time cold-calling, though he wasn’t always on phones but trying to get into offices. He admits there weren’t the same kind of barriers that prevent you from entering a building in today’s world. He would often sneak up the freight elevators.

“I never cared about that anyway,” Gitomer said. “I would just take the freight elevators up to where I wanted to go, and people would say, ‘How did you get in here?’ I would say, ‘I took the freight elevator, doesn’t everybody?’”

Usually, he would be allowed to stay, and this tactic allowed him to enter offices without being announced, which is the way he wanted to enter. He wanted to set himself apart and be slightly different from other sales reps. Gitomer realizes that most folks aren’t doing enough to set themselves apart.

Make Sure to Follow Along for More Episodes of Straight Outta Crumpton!

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

talent
Grow Your Own Talent: How McDonald’s and Skilltrade Are Building a Culture of Lifelong Learning
October 7, 2025

The world of work is changing faster than ever. Automation is reshaping jobs, new technologies are rewriting what “qualified” means, and a new generation of workers is redefining what they expect from employers. From fast food to healthcare, companies are realizing they can’t just hire talent — they have to build it. They’re starting to…

Read More
The Tesla Test-How AI is Changing How We Search Video
The Tesla Test: How AI is Changing How We Search Video
October 7, 2025

In this episode of Secured, Mike Monsive sits down once again with Idan Koren, EVP of Marketing at Verkada, to discuss how artificial intelligence is transforming the landscape of physical security, operational efficiency, and the broader business of technology. The conversation begins with Verkada’s groundbreaking integration of natural language search in video surveillance —…

Read More
workforce education
Finding the North Star for Adult Learning: How UTI Is Redefining Workforce Education for Today’s Talent Needs
October 7, 2025

In a world where rapid technological change is redefining how we live, work, and learn, the demand for skilled labor and lifelong learning has never been higher. From electric vehicle repair to advanced diagnostics in healthcare, the U.S. faces a widening talent gap in the skilled trades and allied health industries. According to the…

Read More
child advocacy
Child Advocacy in Action: How CASA Sustains Impact Through Volunteerism and Vision
October 7, 2025

Across the United States, roughly 390,000 children are living in foster care, each facing the challenges of navigating the child welfare and court systems. Nonprofits working in this space carry the dual responsibility of supporting children’s emotional needs while also sustaining the funding and partnerships that make child advocacy possible. This raises a pressing…

Read More