The Four Reasons Why Legacy Media is Struggling to Adjust

 

Darren Campo, Adjunct Professor at NYU Stern School of Business and SVP of Programming and Content Strategy at the Food Network, shares four reasons why giant legacy media companies are struggling to adjust to the modern media landscape. He points to decentralized competition from social media platforms, as well as exorbitant costs to build a streaming library of content.

Darren’s Thoughts:

There are four reasons why traditional media companies are having such a hard time adjusting to the current environment. The first one is that we are in an advertising recession. The second one is TikTok. The third: trillion-dollar competition from Amazon and Apple. And the fourth: it’s very expensive to build a successful streaming service.

Netflix pointed this out in their Q3 earnings release where they said they are the only profitable streaming service with five to 6 billion in operating profits compared to what they estimate is 10 billion in losses from traditional media companies. With Netflix having forecast that for the competitors just a few weeks ago, it’s not surprising to see it show up in their results right now.

Follow us on social media for the latest updates in B2B!

Latest

From Pit to Business: What B2B Companies Can Learn from Texas BBQ Pit Masters
March 20, 2023

The art of Texas BBQ goes beyond just cooking mouthwatering, smoky meats; it’s about uniting people and nurturing a sense of community. B2B companies aiming to create strong communities and expand their audiences can draw valuable insights from BBQ pit masters and organizations like Traeger Grills that have excelled in community building.   Passion and […]

Read More
Automobile
Automobile Dealership Sales and Management Training is Not One-Size-Fits-All: How the Kintz Group Ensures a Perfect Fit
March 20, 2023

The automobile dealer industry experienced quite the rollercoaster over the past few years. Everything from crazy consumer demand, empty lots, supply chain issues, personnel shortages, rising interest rates, and higher gas prices. With the art of selling automobiles shifting and changing with each new loop, how do dealers face strategic shifts in training their teams? […]

Read More
digital court reporting
Stenograph’s MAXScribe™ to Become the Primary Software for Key College Digital Reporting Program
March 20, 2023

DOWNERS GROVE, Ill., March 20, 2023 (Newswire.com) – Stenograph®, LLC announces a partnership with Key College to further its support of court reporter education. Key College has named Stenograph’s digital court reporting software, MAXScribe, the primary software of its Digital Court Reporting Certificate Program. To help prepare students for AAERT Certifications such as CER, CET, and CDR, […]

Read More