Will Apple’s Mandated Hybrid Work Strategy Pay Off?

Over more than a year of collaboration in the face of a global pandemic, remote work has become the norm – but companies are getting antsy.

Apple and CEO Tim Cook, in fact, have doubled down on a commitment to hybrid work moving forward, putting forward a schedule that would see all employees required to attend in person multiple days per week.

Even as employees conducted an internal survey that highlighted a majority strongly agreeing that “location-flexible working options are a very important issue to me,” it appears the hybrid future isn’t slowing its approach.

So, what precedent does this set for “Big Tech” and other organizations trying to navigate the return to work? What does “self-defined” work really mean, and can companies like Spotify succeed by giving employees free rein to work as they please, or will Apple’s approach prove most effective despite employee concern?

Growmotely CEO and founder Sarah Hawley joined Voice of B2B Daniel Litwin on this episode of MarketScale TV to share her insights, providing more context for the widely cited Growmotely 2021 Future of Work report, which found that both industry entrepreneurs and industry professionals believed remote work would become the new normal, with 76% & 74% respectively agreeing – and 61% of employees adding that they’d prefer a fully remote position.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

With Walmart Health Shuttering Its Doors, Retail Healthcare Has to Rethink Its Role & Strategy in Primary Care
May 28, 2024

Retail healthcare is an uncertain slice of the U.S. healthcare industry, being defined by both recent strategic retreats and bold expansions which have sparked crucial discussions about the future of primary care services within the retail sector. The most recent news that shocked the industry was the shuttering of Walmart Health, Walmart’s 51 health…

Read More
Edge Computing Smart Cities Experts Talk
Edge Computing is the Foundation for Scaled Smart Cities. How Can the Industry Accelerate Adoption?
May 28, 2024

As cities globally accelerate their transformation into “smart cities,” the integration of a capable computing ecosystem to complement smart city initiatives has become an important part of smart city success. How critical will edge computing be in that ecosystem, and in the facilitation of today’s and tomorrow’s smart city projects, especially with where smart…

Read More
The Global Privacy Revolution: Navigating the New Landscape of Data Collection and Integration
May 28, 2024

The Global Privacy Revolution: Navigating the New Landscape of Data Collection and Integration In today’s rapidly evolving digital landscape, the global emphasis on privacy is emerging as a powerful disruptor, fundamentally transforming how businesses collect and integrate customer data. This shift is not merely a regulatory hurdle but a profound evolution in societal values, recognizing…

Read More
Continuous Improvement in Threat Assessment
Continuous Improvement in Threat Assessment Practices
May 28, 2024

In this episode of School Safety Today by Raptor Technologies, Michelle Dawn Mooney sat down with Dr. Marisa Randazzo to discuss the importance of continuous improvement in threat assessment practices.  Dr. Randazzo shares her extensive experience in threat assessment, emphasizing the importance of quality training and to regularly evaluate and enhance their threat assessment…

Read More