Will Cannabis Banking Reform Mean Better Marijuana Marketing Campaigns?

Marijuana companies wait with fingers crossed for recent legislative action to go through the Senate, President Biden’s desk, and finally be codified into law, in hopes of easing the financial and operational burden for dispensaries, product developers, and more. The U.S. House of Representatives, as part of its National Defense Authorization Act, has approved an amendment for marijuana banking reform; in essence, the reform would protect banks from federal law if they service state-legal marijuana businesses.

This change would mean new capital investment opportunities, retail partnerships, market demographics, and business models for the cannabinoid products market to explore. With new avenues for business, though, comes pressures on the marketing team to craft the right message and brand image to attract consumers, gain market share, and impress investors.

Will more financial support impact how cannabis companies invest in marketing campaigns? For thoughts, we turned to Seth Worby, co-founder and managing partner at Cannabis Creative Group, one of the first digital marketing firms to specialize in cannabis. He shares his thoughts on…

  1. the domino effects to come from potential banking reform.
  2. where cannabis companies are struggling to turn their marketing campaigns into sales conversions and why.

Follow us on social media for the latest updates in B2B!

Image

Latest

authenticity for success
Tara Salvietti: Organization and Authenticity for Success
December 29, 2024

Tara Salvietti, Senior Manager on the Marketing Partnerships Activation Team at Extreme Networks, reveals her superpowers of exceptional organization and building authentic connections. Her unique organization method, such as CC-ing herself on emails as task reminders, ensures composure in complex situations. Tara emphasizes the importance of treating everyone with respect and forging genuine relationships across…

Read More
embracing growth
Jonathan Hooper: Embracing Growth with the Sponge Mindset
December 29, 2024

Jonathan Hooper, Director of Americas Distribution at Extreme Networks, shares his insights on achieving enduring career success through continuous improvement. Advocating for the “Sponge Mindset,” he highlights the importance of being coachable, setting goals, staying curious, and actively building a network. Drawing inspiration from James Clear’s “Atomic Habits,” Hooper emphasizes the power of small changes…

Read More
professional growth
Benj Nopper: Professional Growth and Authenticity at Extreme
December 29, 2024

Benj Nopper, SLED Account Manager at Extreme, shares his career journey, emphasizing authenticity, mentorship, and personal development as keys to success. Drawing from lessons in “The Go-Giver,” he highlights the importance of honesty and vulnerability in building trust with customers and colleagues. Nopper credits mentorship from Baylor University and Extreme colleagues as transformative, advocating for…

Read More
intellectual property
Cherise Cross: Balancing Intellectual Property and Community at Extreme Networks
December 28, 2024

Cherise Cross, Intellectual Property Paralegal at Extreme Networks, plays a pivotal role in managing intellectual property rights while supporting the legal team with precision and care. She thrives in the company’s close-knit, inclusive culture, finding meaningful connections through the Asian Pacific Islander (API) group that celebrates shared heritage and cultural interests. Outside of work, Cherise…

Read More