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Professional AV

InfoComm 2019: From Wayfinding to Digital Art, Hospitality is One of Pro AV’s Biggest...

Though not one of the largest markets for Pro AV spending, the Hospitality industry is one of the fastest growing, generating $7 billion in 2018 and rising at an...

InfoComm 2019: Retailtainment is the New Reality for Malls. What Does This Mean for...

Like many industries, retail is facing the full effect of the experience economy. Couple this with the standardized convenience of e-commerce, and it becomes clear the future of brick...
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Hot Takes at InfoComm 2019

  With technology as expansive and dynamic as that found in the Pro AV industry, it is no surprise that opinion on its future application is varied. At InfoComm 2019,...

Assessing The Future of Pro AV at InfoComm 2019

While so much of trade shows is about what is brand new in the present day, it is equally important to gauge where an industry is heading in the...
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How Today’s Pro AV Products are Recruiting The Industry’s Next Wave of Workers

  With 1,000 exhibitors and 44,000 attendees, the past year of development in the Pro AV industry was on display at InfoComm last week. The visual displays were noticeable as always,...
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Creating a Broadcast Standard for eSports

For years Pro AV applications have enhanced the sports world. From video boards to auditory cues, the atmosphere within arenas has changed markedly as technology has become more ubiquitous. More...
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Science History Institute Inspires New Generation With New Technology

 Museums play a crucial role in the education of the public, and young minds in particular. However, these institutions now must compete with digitally-captivating forms of entertainment that families...

What to See Before InfoComm 2019 Comes to an End

InfoComm 2019 concludes today but not before MarketScale Media Producer and Voice of B2B Daniel Litwin had the chance to catch up with some of the Pro AV industry's...

LIVE From InfoComm 2019, Day Two

Things are picking up right where they left off last night at InfoComm 2019. The Voice of B2B, MarketScale's Daniel Litwin, is once again at the Orange County Conference...

NanoSessions: How Nanolumens Is Creating ‘Iconic’ Visualizations for Digital Airport Content

There is such an impressive digital display at JFK International Airport’s Terminal 4 that it’s become an iconic piece of content and likely a favorite among first-time visitors to...