Coffee Break
At MarketScale, every team member has a unique story that shapes the way they contribute to our success. For Dawn Fontaine, a digital media strategist on our team, her path from textile design to PR and digital marketing is as diverse as it is inspiring. In this week’s Coffee Break episode, we had the chance…
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Coffee Break
From Journalism to Digital Media Strategy: Alice Iversen’s Journey
At MarketScale, we believe that every professional brings a unique story and perspective that enriches our team. Today, we’re delighted to spotlight Alice Iversen, one of our talented Digital Media Strategists, and explore the experiences that shaped her career and helped drive her passion. Discovering a Passion for Authentic Storytelling Alice’s journey into media wasn’t…
Coffee Break
Meet Dasha McBride: From Education to Entrepreneurship
Facing the Unknown with a Smile Dasha kicked off by recalling her first “big girl” job at the Birmingham Education Foundation, describing it as an adventure akin to being “thrown into the deep end.” Despite having no formal background in education, Dasha found herself developing and piloting elementary education programs. Her view on the challenge?…
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Meet Christina Marcelin: Artist, Mother, and Powerhouse Marketer
In this week’s coffee break, I sat down with Christina Marcelin, a talented digital media strategist at MarketScale. We enjoyed a cozy chat at La Casita Coffee —Christina with her cold brew and me with a sweet potato latte. We discussed her journey in the digital marketing world, her New York roots, and her…
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A Father’s Legacy: Balancing Career and Parenthood in the Tech Industry with Scott Stevens
For Scott Stevens, a veteran of the semiconductor and PC industry, it’s not just the innovation and technological revolutions that mark the timeline of his journey. More precious are the personal milestones: the births of his three children, Jenny, Will, and Cole. As a dedicated father, he prioritized carving out time during his bustling…
Tailored Vibration Solutions for Microscopes Enhance Accuracy, Stability & Precision
Welcome to another engaging episode of “Vibrations,” a TMC podcast hosted by Daniel Litwin, the voice of B2B. This episode dives deep into the intricacies of tailored vibration solutions for microscopes, an essential tool in various scientific and industrial settings. Join us as we explore how these solutions enhance the functionality and precision of…
Madewell’s Data Driven Evolution for Today’s Consumer
In the ever-evolving world of retail, success hinges on understanding the modern consumer’s priorities: personalized shopping, timeless quality, and seamless experiences. Madewell, a denim-first brand, has leaned into these trends by redefining its in-store shopping and product strategies. With the rise of digital integration and customer-driven design, the stakes have never been higher for…
Retail Reimagined: Unpacking the Retail in Box for Small & Medium Retailers
India’s retail sector is experiencing a digital revolution, and Intel’s Retail in a Box is leading the charge. In this episode of To the Edge and Beyond, host Michelle Dawn Mooney explores how this innovative solution integrates AI-driven analytics and advanced POS systems to streamline operations for India’s 10-13 million kirana stores and small…