Coffee Break
At MarketScale, every team member has a unique story that shapes the way they contribute to our success. For Dawn Fontaine, a digital media strategist on our team, her path from textile design to PR and digital marketing is as diverse as it is inspiring. In this week’s Coffee Break episode, we had the chance…
Latest
Coffee Break
From Journalism to Digital Media Strategy: Alice Iversen’s Journey
At MarketScale, we believe that every professional brings a unique story and perspective that enriches our team. Today, we’re delighted to spotlight Alice Iversen, one of our talented Digital Media Strategists, and explore the experiences that shaped her career and helped drive her passion. Discovering a Passion for Authentic Storytelling Alice’s journey into media wasn’t…
Coffee Break
Meet Dasha McBride: From Education to Entrepreneurship
Facing the Unknown with a Smile Dasha kicked off by recalling her first “big girl” job at the Birmingham Education Foundation, describing it as an adventure akin to being “thrown into the deep end.” Despite having no formal background in education, Dasha found herself developing and piloting elementary education programs. Her view on the challenge?…
Articles Business Services
Meet Christina Marcelin: Artist, Mother, and Powerhouse Marketer
In this week’s coffee break, I sat down with Christina Marcelin, a talented digital media strategist at MarketScale. We enjoyed a cozy chat at La Casita Coffee —Christina with her cold brew and me with a sweet potato latte. We discussed her journey in the digital marketing world, her New York roots, and her…
Latest
Why the Trades Need a Cultural Reset to Attract and Retain the Next Generation
The skilled trades are at a critical crossroads. According to an August 2025 report from the Institute for Women’s Policy Research (IWPR), the number of women working in construction and extraction occupations rose to 366,360 in 2024, the highest level ever recorded. Yet despite that growth, women still account for only about 4.3% of construction…
Virtual Physical Therapy and the Changing Landscape of Athlete Care
Virtual care is no longer an experiment—it’s a structural shift in healthcare. Telehealth usage remains significantly higher than pre-2020 levels, and providers across disciplines are rethinking how to deliver higher-quality outcomes without the overhead and insurance constraints of traditional clinics. Meanwhile, recreational and endurance sports participation continues to rise, with millions of Americans registering…
Why Institution-Wide Employer Alignment Will Define the Next Era of Higher Ed
Higher education is at an inflection point. Institutions are facing a demographic cliff in traditional-age enrollment, softening international pipelines, and increasing scrutiny around the return on investment of a degree. At the same time, the World Economic Forum reports that 59 out of every 100 workers globally are projected to require reskilling or upskilling…
Retail Energy Companies Don’t Need a New Billing Platform, They Need a Better Strategy
Retail energy companies are experiencing real pain with their billing systems — but the system itself isn’t always the root cause. Mollie Gaby, Principal at CG Infinity, believes many organizations underestimate how much performance depends on collaboration between technical teams and the business. When developers truly understand retail energy operations and work closely with internal…