Coffee Break
At MarketScale, every team member has a unique story that shapes the way they contribute to our success. For Dawn Fontaine, a digital media strategist on our team, her path from textile design to PR and digital marketing is as diverse as it is inspiring. In this week’s Coffee Break episode, we had the chance…
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Coffee Break
From Journalism to Digital Media Strategy: Alice Iversen’s Journey
At MarketScale, we believe that every professional brings a unique story and perspective that enriches our team. Today, we’re delighted to spotlight Alice Iversen, one of our talented Digital Media Strategists, and explore the experiences that shaped her career and helped drive her passion. Discovering a Passion for Authentic Storytelling Alice’s journey into media wasn’t…
Coffee Break
Meet Dasha McBride: From Education to Entrepreneurship
Facing the Unknown with a Smile Dasha kicked off by recalling her first “big girl” job at the Birmingham Education Foundation, describing it as an adventure akin to being “thrown into the deep end.” Despite having no formal background in education, Dasha found herself developing and piloting elementary education programs. Her view on the challenge?…
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Meet Christina Marcelin: Artist, Mother, and Powerhouse Marketer
In this week’s coffee break, I sat down with Christina Marcelin, a talented digital media strategist at MarketScale. We enjoyed a cozy chat at La Casita Coffee —Christina with her cold brew and me with a sweet potato latte. We discussed her journey in the digital marketing world, her New York roots, and her…
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Through the Storm with Otis McGregor, Fractional COO Expert, Founder of Tribe + Purpose
As the CEO and Founder of Tribe + Purpose, Otis McGregor provides the guidance and expertise to reshape the culture and structure of small businesses and launch them to the next stage of growth. With over 13 years of experience as a leadership and success coach, Otis McGregor has helped hundreds of clients around…
Why the Metropolis Acquisition of Oosto Signals a New Era for AI in Facilities and Property Management
When the news broke that Oosto, a leader in AI-driven security and video analytics, was being acquired by Metropolis, a company known for parking automation and frictionless payments, it made waves across the industry. A security-centric AI company joining forces with a parking tech company might seem unexpected at first, but this move represents a…
JUST THINKING… about CCMR with a Focus on Military Readiness
The role of education in shaping military readiness is often overlooked, yet its impact on future generations is profound. As artificial intelligence reshapes how we think about career readiness, discussions on College, Career, and Military Readiness (CCMR) highlight the pressing need for holistic preparation. While college and career pathways often dominate these conversations, military…
The Emotional Side of Money: Transforming Client Conversations with Financial Therapy
For years, financial advisors have focused on logic, strategy, and data to guide their clients. Yet, as the field of behavioral finance evolves, a key truth has emerged: managing money isn’t just about numbers—it’s deeply emotional. For most people, financial decisions are influenced by emotions — not logic. With this in mind, advisors are beginning…