Coffee Break
At MarketScale, every team member has a unique story that shapes the way they contribute to our success. For Dawn Fontaine, a digital media strategist on our team, her path from textile design to PR and digital marketing is as diverse as it is inspiring. In this week’s Coffee Break episode, we had the chance…
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Coffee Break
From Journalism to Digital Media Strategy: Alice Iversen’s Journey
At MarketScale, we believe that every professional brings a unique story and perspective that enriches our team. Today, we’re delighted to spotlight Alice Iversen, one of our talented Digital Media Strategists, and explore the experiences that shaped her career and helped drive her passion. Discovering a Passion for Authentic Storytelling Alice’s journey into media wasn’t…
Coffee Break
Meet Dasha McBride: From Education to Entrepreneurship
Facing the Unknown with a Smile Dasha kicked off by recalling her first “big girl” job at the Birmingham Education Foundation, describing it as an adventure akin to being “thrown into the deep end.” Despite having no formal background in education, Dasha found herself developing and piloting elementary education programs. Her view on the challenge?…
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Meet Christina Marcelin: Artist, Mother, and Powerhouse Marketer
In this week’s coffee break, I sat down with Christina Marcelin, a talented digital media strategist at MarketScale. We enjoyed a cozy chat at La Casita Coffee —Christina with her cold brew and me with a sweet potato latte. We discussed her journey in the digital marketing world, her New York roots, and her…
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How Human-Centered Design Led to a Startup Accelerator for Education: A Conversation with Transcend Network’s Co-founder Michael Narea
The convergence of human-centered design and education innovation is reshaping how edtech ventures emerge and scale. As AI enables hyper-efficiency and bootstrapped entrepreneurship becomes more viable, the real differentiator is empathy—founders who listen deeply to users before building solutions. A McKinsey study of 300 public companies found that design-led organizations significantly outperformed their peers, with…
AI-Powered Care Navigation Reduces Healthcare Spend and Improves Patient Access
The U.S. healthcare system is strained by rising costs, uneven quality, and fragmented care navigation. Employers are bearing the brunt, spending more without always securing better care for their teams. According to the RAND Corporation, one effective strategy is to “change their network and benefit designs to encourage patients to use lower‑priced, higher‑value providers…
Building the Wireless Future: Low-Power IoT, Edge Computing, and the End of the Gs
As the global race to 6G heats up, telecom providers, governments, and tech companies are investing billions to advance the next generation of hyperconnected infrastructure. European operators urge regulators to release more spectrum to stay competitive, while U.S. programs like the USDA’s ReConnect have funneled over $1 billion into rural fiber backhaul. Meanwhile, companies like…
Healthcare Operations Improve with AI That Unites Data, Automation, and Ethics
Generative AI has captured the public imagination, but its most transformative use cases may lie far from flashy consumer tools. In healthcare operations, where complexity, inefficiency, and fragmentation remain persistent challenges, AI is now driving measurable improvements. Research suggests AI-enabled healthcare systems could cut administrative costs by up to $360 billion in the U.S. alone….