Coffee Break
At MarketScale, every team member has a unique story that shapes the way they contribute to our success. For Dawn Fontaine, a digital media strategist on our team, her path from textile design to PR and digital marketing is as diverse as it is inspiring. In this week’s Coffee Break episode, we had the chance…
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Coffee Break
From Journalism to Digital Media Strategy: Alice Iversen’s Journey
At MarketScale, we believe that every professional brings a unique story and perspective that enriches our team. Today, we’re delighted to spotlight Alice Iversen, one of our talented Digital Media Strategists, and explore the experiences that shaped her career and helped drive her passion. Discovering a Passion for Authentic Storytelling Alice’s journey into media wasn’t…
Coffee Break
Meet Dasha McBride: From Education to Entrepreneurship
Facing the Unknown with a Smile Dasha kicked off by recalling her first “big girl” job at the Birmingham Education Foundation, describing it as an adventure akin to being “thrown into the deep end.” Despite having no formal background in education, Dasha found herself developing and piloting elementary education programs. Her view on the challenge?…
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Meet Christina Marcelin: Artist, Mother, and Powerhouse Marketer
In this week’s coffee break, I sat down with Christina Marcelin, a talented digital media strategist at MarketScale. We enjoyed a cozy chat at La Casita Coffee —Christina with her cold brew and me with a sweet potato latte. We discussed her journey in the digital marketing world, her New York roots, and her…
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From Second Chances to Stronger Teams: Bradley Henderson on Structure, Culture, and Trades-Based Redemption
The trades have always demanded grit, but grit alone doesn’t build a strong workforce. People need structure, clear expectations, and a sense that their work is taking them somewhere. That’s especially true in HVAC and mechanical services, where employers are trying to hire, retain, and develop talent in a labor market that feels tighter and…
Creative Confidence and Moral Courage: The Leadership Traits Business Schools Should Be Betting On
What students need from higher education is becoming harder to pin down than it once was. As higher education faces mounting pressure—from student disengagement to the rapid rise of artificial intelligence—institutions are being forced to rethink not just what students learn, but who they become. New research and industry signals suggest that technical knowledge…
From the C-Suite to the Classroom: A Healthcare Leader’s Bet on the Next Generation
Healthcare isn’t short on strategy right now—it’s short on people, access, and experienced leadership where it matters most. In Texas alone, more rural hospitals have closed than in any other state over the past decade, leaving entire communities with limited access to care. At the same time, many health systems are realizing they haven’t…
The AI Health Score: Turning Hallucinations, Agents, and AI Risk Into Board-Ready Insight
As artificial intelligence moves deeper into enterprise operations, many organizations are discovering that the real challenge is not adoption, but control. Traditional software has always been predictable: the same input produces the same output, making it possible to audit systems at a fixed point in time. AI changes that equation. Jeff Carson, founder of…