Community Reengaged
The essence of modern marketing is simple – you need to not only establish your brand as a key source of insight and education, but also to build a powerful community around that brand that drives engagement with your audience. In that world, traditional marketing doesn’t cut it anymore. To learn more, host Tyler…
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How to Enhance Your Sales Team’s Digital Communication with Media Channels and Content
How can sales teams leverage the right content to accelerate the sales process while ensuring engagement? The answer is content, but what that content is and its intent are evolving. Discussing this shift and “new” media channels, Community Reengaged host Daniel Litwin spoke with MarketScale Digital Media Strategist Shannon Maverick. B2B sales teams had unique…
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How to Build and Grow Community with a Live Virtual Event
Going live is the name of the game in B2B media, and not just because it’s how people consume content in the modern landscape. Going live can also help your organization with its overall goal of using holistic, owned media channels to build an organic community around your brand. On this episode of MarketScale’s Community…
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How Media Channels Start You on a Journey toward Building a B2B Community
There’s arguably nothing more important in the current B2B landscape than building a community. The days of traditional advertising have long since come and gone, and the modern buyer wants to engage with content in unprecedented ways. Today’s audiences are used to powerful live broadcasts, expert-laden podcasts, and more – but they don’t just magically…
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Episode 4 Promo: How Vecna Robotics Connects Tech and Strategy for Smarter Automation
Episode four of Robot vs. Wild features a conversation between Zachary Dydek, Chief Technology Officer at Vecna Robotics, and Josh Kivenko, the company’s Chief Marketing Officer. The episode explores the advanced technologies behind Vecna’s automation solutions and how engineering and marketing align to deliver scalable, human-centered innovation. Topics include real-time orchestration, autonomous systems, and how…
Episode 5 Promo: There Are No Bad Robots, Only Bad Owners
What really makes or breaks a robotics deployment? Spoiler: it’s not the robot. In the fifth episode of Robot vs. Wild, Vecna Robotics’ Chief Marketing Officer Josh Kivenko and Customer Success Manager Ty LaFramboise reveal why successful automation is less about machines—and more about mindset. From aligning corporate goals with floor-level operations, to helping teams adjust to new…
The DisruptED World of Financial Services with Industry Titan Jerry Wagner
Because this is an era now defined by economic whiplash, algorithmic finance, and global uncertainty, the investment world is increasingly more volatile than before. As inflationary pressures, geopolitical tensions, and trade policies create even further chaos into markets, the stakes for both advisors and investors have heightened. According to data on the Cboe Volatility…
Episode 6 Promo: Behind Every Great Robot Is a Strong Human
In the sixth episode of Robot vs. Wild, Vecna Robotics’ Chief Marketing Officer Josh Kivenko sits down with Nikki Slaughter, Director of Post-Deployment Operations, to shine a light on the real people behind autonomous operations. They explore the critical role of Vecna’s 24/7 remote support team—comparing them to a Formula One pit crew—constantly monitoring…