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Derek Johnston

Head of Marketing Samsung Networks

Marketing and sales executive with direct experience in pricing, promotions, customer segmentation, vertical marketing, positioning and channel marketing. Proven leader with broad experience across many marketing disciplines as well as deep knowledge of sales and distribution.

Specialties: Pricing, customer negotiation, sales program management, channel management, business case analysis, competitive analysis, marketing segmentation, acquisition marketing campaigns, direct marketing, loyalty programs, product management

Podcasts

Articles

Samsung Revenue Gateway Plus Software Defined Networking Translates to Superior Guest Experiences

For enterprises operating within the hospitality space, offering Wi-Fi connectivity is absolutely essential to providing a great guest experience. But getting customers connected can be a bit trickier than simply setting up a wireless router. With so many people...

How Samsung Webinar Touches on the Future of Hospitality

Whether it be for business or leisure, hotel guests are expecting more than conference room wifi and pressed sheets to win them over. One of the biggest problems many hotels face is the lack of accessible, mobile, easy to...

Samsung Webinar to Discuss Hospitality Disruptors to Look Out For

On Thurs. June 7 at 12 p.m. ET, Samsung will be hosting a webinar to discuss disruptors in the hospitality industry. Technology has changed consumers’ expectations for hospitality experiences perhaps more than any other industry. Restaurants and hotels are now...

Listen: Samsung’s Infinity Display On New J6 Models

Samsung's slim bezel infinity display will be on their new, more affordable J6 model. The smartphone will also include a 13MP camera, 64GB of internal storage and a back fingerprint scanner.

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