Co-founders Jonathan Jwayad, Travis Chock, Jon Loomis, and Kalin Boodman formerly played club baseball at the University of Oregon and ran a youth baseball camp, where a sharp t-shirt design started to catch people’s attention.
“People were like, ‘where’d you get that shirt?’ I hit up my old teammates and said, ‘guys, everyone’s asking me where I got this shirt’,” Chock said. “I’m going to make a run of these shirts, I’m going to sell them at the Baseball Academy that I’m working at and we’ll just see how it goes.”
Soon after, the four new entrepreneurs created a Kickstarter campaign that quickly surpassed its initial fundraising goal of $12,000.
The realization that a baseball lifestyle retail brand could work led to Baseballism becoming a full-time endeavor.