Lee Summers was appointed chief executive officer of Reflect Systems in January 2016, but his relationship with Reflect began several years before as Manager of Marketing/Technology for the Berkshire Hathaway companies of Nebraska Furniture Mart and Grandscape of Texas where he oversaw all immersive customer engagement and was responsible for the overall direction, resource allocation and operations of customer facing digital technology groups throughout all NFM markets. While in this role, his collaboration with Reflect earned a 2016 Digi Award for Best Digital Signage in Retail – Local Roll-Out. The same year he was also named 2016 Retail Innovator of the Year by Retail TouchPoints.

As CEO, he enjoys demonstrating how Reflect can relieve the retail pain points that he understands well because he experienced them firsthand. Summers has more than 15 years of customer facing technology and advertising agency experience which makes him well suited to lead Reflect into the forefront of the in-store digital media movement.