In this episode of UGC for B2B, host Alice Iversen sits down with Bridget Benedetti, a former MarketScale client turned Digital Media Strategist, to discuss the massive shift from traditional marketing to an authentic, user-generated approach. Bridget shares her firsthand experience of watching MarketScale evolve from a content provider into a full-fledged UGC-driven powerhouse—one…
Top Stories
In this episode of UGC for B2B, host Alice Iversen sits down with Bridget Benedetti, a former MarketScale client turned Digital Media Strategist, to discuss the massive shift from traditional marketing to an authentic, user-generated approach. Bridget shares her firsthand experience of watching MarketScale evolve from a content provider into a full-fledged UGC-driven powerhouse—one…
Featured Show
Trending now
Career Journeys: Impact Through Entrepreneurism
On this special Career Journeys episode of Care Anywhere: The Global Health Workforce Podcast, host Lea Sims sits down with Shailadi Gupta, CEO and Founder of Kindshell Healthcare. A nurse and holistic wellness coach, Shailadi shares her inspiring journey from India to Canada and how her experiences shaped her mission to support other Indian…
The Future of Education Technology Relies on Responsible Technology Use
Education technology is currently at a critical standpoint. While schools are increasingly integrating digital tools into learning, there’s also a growing awareness highlighting the amount of screen time students are exposed to with a possible solution of removing technology from classrooms. Per a 2022 study by JAMA Network, the COVID-19 pandemic further exacerbated the time…
The Future of Supply Chain Resilience: How AI is Changing the Game
Global supply chain resilience has never been more critical. From geopolitical tensions to natural disasters, disruptions can cost companies millions. According to a McKinsey study, supply chain disturbances can erase as much as 45% of a year’s profits for businesses over a period of ten years. So, can companies turn to AI-driven early warning systems…
Broadband State of the Union: Urban Innovation and Rural Challenges
In the latest episode of Amphenol Broadband Solutions’ Wavelengths podcast, host Daniel Litwin sat down with Tyler Cooper, Editor-in-Chief at BroadbandNow Research, for a deep dive into the current landscape of broadband deployment and access across the United States. With 2025 underway, the conversation tackled key trends shaping the broadband industry, including the contrast…
Experts Talk
Experts Talk
Moving Beyond Just Weathering the Storms: Enhancing Grid Reliability and Resilience
With climate change driving more frequent and severe weather events, the strain on our electric grids has never been greater. In 2023 alone, severe storms, heat waves, and winter freezes left millions without power, costing billions in economic damage and putting lives at risk. And in 2022, an average American experienced 16% more grid…
Experts Talk
Netflix House: Can Streamers Turn Their IPs into Successful Experiential Retail?
Experts Talk
On-Device AI is Today’s Tech Innovation, Competition and Market Leadership Driver
Trending now
Education & EdTech
Just Thinking… About Developing the Next Generation of Skilled Trade Professionals with Josh Nieves
The skilled trades industry is at a crossroads. With a growing labor shortage and an aging workforce, industries like construction and electrical work face urgent challenges in attracting and developing new talent. While the demand for skilled trade professionals is expected to continue rising, many young people remain unaware of the career opportunities available…
Professional AV
UGC & Sales: The Power of Authenticity
In the latest episode of UGC for B2B, host Nicole Schram sits down with Ray Novak, Senior Sales Manager at Icom Radio, to explore how user-generated content (UGC) has revolutionized Icom’s marketing strategy. With a legacy of content creation dating back to 2001, Ray has been ahead of the curve—leveraging UGC before it became…
Promoted Сontent
Lies I Taught in Medical School: Uncovering the Flaws in Conventional Medicine with Dr. Robert Lufkin
Medical school taught Dr. Robert Lufkin the conventional wisdom of the healthcare system, but his experiences and research exposed deeper issues at play. In this episode of Healthcare Rethink, hosted by Brian Urban, the spotlight shines on Dr. Robert Lufkin, MD, the author of Lies I Taught in Medical School. The conversation centers around…
Most Popular
Game Changers- Episodes, Season 1
Eric Dickerson Turns Career Struggles into Lessons for Young Players
In this exciting episode, Eric Dickerson, legendary NFL Running Back Hall of Famer speaks to Game Changers host Katie Steinberg about the recent publication of his memoir, Watch My Smoke, The Eric Dickerson Story. Dickerson played in the NFL for 11 seasons with the LA Rams, Indianapolis Colts, LA Raiders, and Atlanta Falcons. The…
Business Services
Marketing AI Adoption in B2B Enterprises
Aby Varma, founder of Spark Novus, leads a discussion on how AI is reshaping marketing within large B2B enterprises. He speaks with Shonodeep Modak, CMO of Schneider Electric’s Energy Management Business, about their AI journey, operational challenges, and strategies for successful AI adoption in marketing. They highlight lessons learned, misconceptions, and the future of…
Promoted Сontent
On-Device AI is Today’s Tech Innovation, Competition and Market Leadership Driver
On-device AI revolutionizes the tech landscape, making it a critical factor for industry dominance. This cutting-edge technology directly integrates advanced AI capabilities into devices, transforming consumer and enterprise applications. This shift stems from the need for improved performance, reduced latency, enhanced data privacy & security, and personalized user experiences. With advancements in neural processing…
Podcast Episodes
Early Education in Skilled Trades Opens Doors to Solving Workforce Shortages
The need for skilled trades professionals is growing rapidly, with workforce shortages becoming a critical concern across various industries. To bridge this gap, early education in skilled trades and strong partnerships are making these careers more accessible, starting with hands-on experiences in schools. Studies show that early education and direct involvement with trades can…
Private Equity and Venture Capital Are Transforming Healthcare – But at What Cost?
Private equity and venture capital have been reshaping the healthcare landscape, with $47 billion in related deals recorded from 2019 to 2023. These investments promise innovation and growth in AI, diagnostics, and healthcare delivery. However, they also raise critical questions about aligning profit-driven goals with the mission to improve patient care and system efficiency….
Employer-Built Healthcare Plans: Controlling Costs and Transforming Care
The rising cost of healthcare continues to strain employers and employees alike. With premiums climbing at a rate outpacing inflation, many organizations are burdened with high costs and subpar outcomes. Employer-built healthcare models are emerging as a potential solution, enabling organizations to take control of their healthcare systems. According to the Kaiser Family Foundation,…
Career Paths: Women In Construction
In this episode of The AppleOne Podcast Career Paths series, host Brett Howroyd sits down with Shawna Alvarado to explore the evolving landscape of construction. As the second generation at O’Donnell Plastering, Shawna’s career path—from cosmetology to construction—reflects the industry’s expanding opportunities and the growing presence of women in roles ranging from tradespeople to…
At ISE 2024, the annual highlight for professionals in the smart technology and AV integration fields, SMART Technologies made a significant impact with its cutting-edge smart boards. This year’s event showcased a range of new products and technologies poised to redefine industry standards. This wrap-up video from ISE 2024 highlights SMART Technologies’ latest innovations,…
Featured Industries
