How Expert Content and Influencer Marketing Are Revolutionizing B2B Growth in the Creator Economy

The Creator Economy is changing how businesses grow, especially in B2B. Platforms like YouTube, Instagram, and TikTok, with nearly 5 billion monthly users, are driving this change. By 2027, Goldman Sachs expects the Creator Economy to reach $500 billion. It’s time for businesses to get involved. What’s exciting is how influencer marketing, once reserved for…

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Top Stories

Gift Cards and Alternative Payments: Their Place in the Hotel Operations Ecosystem
January 14, 2025

The most significant barrier preventing hotels from efficiently implementing successful gift card operations is due to restrictions within their technology stack  By Warren Dehan  What good is a gift card if it’s a chore to purchase or use? Keeping this top of mind should be key to hoteliers when considering program options, and it’s particularly…

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Optimizing Truck Data is Reshaping the Future of Logistics
January 14, 2025

The trucking industry has been seeing some digital transformation as of late, and at the center of it is data—truck data, more specifically. From electronic logging devices (ELDs) to dispatch optimization systems, this sector is leveraging advanced tech to address the unique challenges truckers face daily. With over 70 percent of all U.S. freight…

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How Expert Content and Influencer Marketing Are Revolutionizing B2B Growth in the Creator Economy

The Creator Economy is changing how businesses grow, especially in B2B. Platforms like YouTube, Instagram, and TikTok, with nearly 5 billion monthly users, are driving this change. By 2027, Goldman Sachs expects the Creator Economy to reach $500 billion. It’s time for businesses to get involved. What’s exciting is how influencer marketing, once reserved for…

Read More
revolutionizing environmental sensing
Revolutionizing Environmental Sensing with LeddarTech’s Sensor Fusion Technology

LeddarTech leads the way in autonomous driving and ADAS with its advanced AI-driven sensor fusion and perception solutions. By integrating raw data from cameras, radars, and ultrasonic sensors, the company creates unified 3D environmental models that accelerate development and reduce risks. With over 150 patents, the innovative LeddarVision™ platform offers scalable solutions from Level 2…

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automotive innovation
Revolutionizing Automotive Innovation with Agile Software Updates by LeddarTech

LeddarTech is reshaping the future of autonomous driving with an agile software release model that introduces quarterly to semi-annual updates. These enhancements not only boost performance and safety but also bring new features that benefit consumers directly. By continuously evolving their sensor fusion and perception technology, LeddarTech empowers automakers and suppliers to stay ahead in…

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revolutionizing vehicle intelligence
LeddarTech’s AI-Driven Software: Revolutionizing Vehicle Intelligence

LeddarTech’s advanced AI-based software is transforming vehicle capabilities by enhancing sensor fusion and decision-making power. By merging data from cameras, radars, and other sensors, the software creates a comprehensive view of the driving environment, resulting in smarter, more adaptive performance. With each drive, the system continuously learns and improves, making vehicles increasingly intelligent over time….

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celebrates nasdaq listing
LeddarTech Celebrates NASDAQ Listing: A New Era in Automotive Software

LeddarTech marks a major milestone with its NASDAQ listing, showcasing its leadership in AI-based software for autonomous vehicles and ADAS. With over 150 patents, the company’s innovative sensor fusion and perception platform enables cost-effective, high-performance ADAS solutions for automakers and Tier 1 suppliers. During the bell-ringing ceremony, CEO Frantz Saintellemy highlighted the teamwork and dedication…

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Experts Talk
Experts Talk
How Expert Content and Influencer Marketing Are Revolutionizing B2B Growth in the Creator Economy
January 14, 2025

The Creator Economy is changing how businesses grow, especially in B2B. Platforms like YouTube, Instagram, and TikTok, with nearly 5 billion monthly users, are driving this change. By 2027, Goldman Sachs expects the Creator Economy to reach $500 billion. It’s time for businesses to get involved. What’s exciting is how influencer marketing, once reserved for…

Read More
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HVAC industry
Building Management
Balancing Growth and Sustainability in the HVAC Industry: Insights from Sofia Lozoya
January 7, 2025

In the latest episode of Straight Outta Crumpton, the spotlight shines on overcoming adversity, breaking into new industries, and leading with innovation. With industries like HVAC traditionally slow to adopt change, the conversation focuses on the unique challenges and opportunities presented by integrating new technologies. A growing demand for energy conservation solutions makes the…

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Trade Education
Building Management
Empowering the Next Generation Through Trade Education: Building Confidence, Career Paths, and Bright Futures
January 6, 2025

The U.S. is facing a critical shortage of skilled tradespeople, a challenge exacerbated by limited early exposure to the trades in schools. With projections showing a steady decline in the availability of qualified workers to support infrastructure and construction, programs like those led by Evin Jarrett are stepping in to bridge the gap. His…

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medical school
Promoted Сontent
Lies I Taught in Medical School: Uncovering the Flaws in Conventional Medicine with Dr. Robert Lufkin
September 23, 2024

Medical school taught Dr. Robert Lufkin the conventional wisdom of the healthcare system, but his experiences and research exposed deeper issues at play. In this episode of Healthcare Rethink, hosted by Brian Urban, the spotlight shines on Dr. Robert Lufkin, MD, the author of Lies I Taught in Medical School. The conversation centers around…

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Podcast Episodes

Career Paths: Media Strategy for Advertising & Marketing
January 13, 2025

In this episode of The Apple One Podcast Career Paths series, host Brett Howroyd chats with Jonathan Perez, Disney Ad Sales’ Director of Category Strategy, about navigating the ever-changing world of media strategy. With 17 years in the industry, Jonathan shares how ad placements have evolved—from traditional platforms like TV and radio to today’s digital…

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Leadership and AI Drives Change in Medical Imaging Equipment Procurement
January 8, 2025

Healthcare facilities face significant challenges in procuring and managing medical imaging equipment. These high-cost, high-stakes purchases, such as MRI and CT scanners, can directly impact patient care and financial sustainability. With declining reimbursements and increasingly complex technologies, the importance of expert guidance in making these decisions has never been greater. In fact, in 2022,…

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DJI Matrice M30 Series: Unveiling a New Era in Public Safety & Inspections
December 22, 2024

Dive into the latest episode of Drone Dispatch with Connor Smith from Exertis Almo as he unveils DJI’s formidable Matrice M30 series. This video peels back the layers on the M30 series’ upgraded features, its practical applications in public safety and infrastructure inspection, and offers essential tips for dealers. Witness how this weatherproof workhorse outperforms…

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Cutting-Edge Drone Technology Unfolded in New Video
December 22, 2024

Curious about how expert-guided drone solutions can revolutionize your operations? Tune into our latest video where we unpack the power of full-solution drone distribution. From handpicking the finest products to seamless deployment and unwavering support, we cover it all. Witness how pivotal industries like public safety and energy are gaining mileage with our customized solutions.

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SMART Technologies Innovative Smart Boards Captures Best of Show Award for Tech and Learning at ISE 2024

smart boards

At ISE 2024, the annual highlight for professionals in the smart technology and AV integration fields, SMART Technologies made a significant impact with its cutting-edge smart boards. This year’s event showcased a range of new products and technologies poised to redefine industry standards. This wrap-up video from ISE 2024 highlights SMART Technologies’ latest innovations,…

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