Dig Your Heels In
Andi Huels, Head of AI, North America at Lenovo is a true trailblazer, with a career path that, across several industries, gave her important touchpoints around the power of smart tools and has taken her to the top of the AI game. She began her career in the oil and gas industry for Crane, focusing…
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Articles Engineering & Construction
Dig Your Heels In: A Working Woman’s Series with Jackie Pasierbowicz
“Female” and “construction” are two words that are not typically paired. But Jackie Pasierbowicz, VP of Global Sales and Marketing at TAS Energy, is helping change this. Pasierbowicz discussed the current gender dynamic in the industry and how to promote female involvement with Host Gabrielle Bejarano. Pasierbowicz started in the software industry and moved to…
Architecture & Design
Dig Your Heels In: A Working Woman’s Series with Amber Clore
When it comes to the world of interior design, Amber Clore, Owner of A.Clore Interiors is recognized as one of the best. Having found her passion at a young age, Clore spent her early days working on home projects while her peers were hanging out at the local playground. Clore graduated from Florida State University…
Dig Your Heels In
Dig Your Heels In: A Working Woman’s Series with Allison Grealis
There are a number of industries that have historically had a disproportionate amount of male or female workers. Women dominate education and healthcare while more men have worked in construction and the manufacturing industry. To meet this difference, Allison Grealis, President and Founder of the Women in Manufacturing Association (WiM), combines her 22 years of…
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From Control to Community: Why Big Brands Struggle with UGC
In this episode of UGC for B2B, host Alice Iversen sits down with Bridget Benedetti, a former MarketScale client turned Digital Media Strategist, to discuss the massive shift from traditional marketing to an authentic, user-generated approach. Bridget shares her firsthand experience of watching MarketScale evolve from a content provider into a full-fledged UGC-driven powerhouse—one…
AI and The Future of Video Storytelling
In this episode of The Marketing AI SparkCast, Aby Varma, founder of Spark Novus, sits down with Piyush Saggi, co-founder and CEO of Parmonic, to discuss AI’s impact on video storytelling. They explore AI’s role in video transformation, storytelling challenges, and how brands can balance automation with authenticity. Topics Covered * The Rise of…
The Right Content Strategy for Businesses: Why the Focus Should be on Data-Driven, Relevant Content
Business leaders navigate an overwhelming amount of marketing trends, insights, and data daily, often struggling to determine what truly builds trust and engagement. While many brands focus on educational content, research suggests that buyers are more likely to engage with content that offers industry insights, expert perspectives, and authenticity. Trust has become a key…
The Rise of AI Agents: How Businesses Can Leverage Intelligent Automation
AI is no longer a distant concept—it’s transforming the way businesses operate right now. With businesses increasingly integrating AI to streamline operations and enhance efficiency, the demand for intelligent automation is at an all-time high. Yet, many organizations struggle to integrate AI efficiently, facing a significant skills gap. What if AI could be deployed…