Dig Your Heels In: A Working Woman’s Series with Jackie Pasierbowicz

“Female” and “construction” are two words that are not typically paired. But Jackie Pasierbowicz, VP of Global Sales and Marketing at TAS Energy, is helping change this. Pasierbowicz discussed the current gender dynamic in the industry and how to promote female involvement with Host Gabrielle Bejarano.

Pasierbowicz started in the software industry and moved to TAS for a better work-life balance, where she began in marketing and shifted to sales. TAS reduces onsite construction risk by constructing offsite and shipping to the main site. Pasierbowicz said, “I’ve really learned and been able to adopt some of the day-to-day engagements to learn more about the engineering aspect of things while I don’t necessarily need to be an expert to do what I do on a day-to-day basis.”

The Bureau of Labor Statistics cites that just under 89 percent of workers in the construction industry are male. Of the ten percent of females in the industry, only 14 percent attain a VP or “C” level position. Pasierbowicz explained this is partly because females are uneducated on roles they can play in this industry. Those who enter it often do because of family members who transfer their interest. However, there is ample opportunity for women to enter and grow in the industry. “There’s a vast amount of opportunities out there for women in the industry and more often than not, I find that most men want to cultivate those women and really help them grow within their role,” Pasierbowicz stated.

Pasierbowicz suggested female VPs and CEOs should mentor and nurture new women in the industry and cross-train them in other aspects of the business, so their growth potential is greater. This can also assist in forming a more cohesive team. Pasierbowicz explained, “Sometimes, you have to walk a fine line to make people feel valued and that they trust you. If you have a team that trusts you, that knows that you value them, then as a leader, they will always not only do what’s right for the company but what’s right for the team and what’s right for themselves.”

As for advice Pasierbowicz has for females who are new to the industry, she said, “No matter where you come into the industry, what knowledge base you have, there’s always room for growth and it’s okay for us to challenge ourselves to learn more.”

To hear more from Dig Your Heels In, visit Marketscale’s show page.

Follow us on social media for the latest updates in B2B!



Fan-Centric Business Transformation
Prop Room
May 23, 2024

In this episode of the Fans First series, Jesse Cole, the mastermind behind the Savannah Bananas, shares with us that in the vibrant world of marketing, creativity knows no bounds—a philosophy embodied by a prop room and studio teeming with eclectic costumes and outlandish ideas. This creative hub, seemingly disconnected from conventional themes like bananas,…

Read More
Ace Gardner and Jacob Lewis discuss NIL Deals and Transfer Portals
NIL Deals and Transfer Portals are Also Impacting College Staff and Their Roles
May 23, 2024

College sports is undergoing a significant transformation with the advent of Name, Image, and Likeness (NIL) rights and the increasing prevalence of transfer portals. These changes are reshaping how college staff operate, presenting both opportunities and challenges. With the rise of NIL deals and transfer portals, understanding the behind-the-scenes impact on college coaching staff…

Read More
sales process automation
The Future of Business Success Lies in Real-Time Feedback and Sales Process Automation
May 22, 2024

Amid the rapid pace of technological advancements, sales processes are undergoing significant changes. Companies are increasingly pressured to enhance efficiency, accuracy, and customer satisfaction. According to Forrester’s 2023 report, a staggering 90% of global business buyers experienced stalled purchasing processes due to economic headwinds, emphasizing the importance of price transparency and the need for…

Read More
thaly palanisamy as new president
Stenograph, LLC Announces Thaly Palanisamy as New President
May 22, 2024

Stenograph, LLC is pleased to announce Thaly Palanisamy as president. In his role, Mr. Palanisamy will guide Stenograph in executing its strategic vision: Empowering the capture, preservation, and accessibility of verbatim records. “Thaly’s leadership skills, combined with the Stenograph strategy deployed by our talented team, will ensure success as we charter our course for the…

Read More