Helping Higher Education Reposition Their Strengths

 

The Voice of B2B host, Daniel Litwin, was joined by Michael Kalman, CEO and founder of MediaCrossing, to discuss online learning opportunities in higher education. Litwin and Kalman explored the necessity of effective advertising and marketing for institutions of higher education and how COVID has impacted online learning programs.

“What are the motivating factors driving people to online platforms of education now, post-COVID? How is this impacting the institutions themselves?” Litwin asked. Kalman explained that being able to utilize online learning is the future of education.  The era of remote working and learning was gaining traction even before the COVID pandemic and some institutions have been ahead of the game with remote offerings.  Furthermore, many who have lost jobs due to COVID are looking to learn new skillsets before returning to the workforce.

“Schools have to work even harder today to acquire students.  There’s such a competitive challenge,” Kalman noted.  “I think the most important thing for schools to do is to identify what they do best and then work on marketing and advertising campaigns to reach those particular audiences.”

Kalman continued by saying that schools need to embrace a remote learning culture as the COVID pandemic has accelerated the already changing landscape away from formal in-person classrooms. This change is an opportunity for smaller institutions to compete for students in a new and meaningful way.

MediaCrossing helps small to midsize advertisers run state-of-the-art campaigns. They help level the playing field with larger institutions and drive enrollment for smaller programs.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

AMAG Technology
AMAG Technology: Control, Reliability, and Customer-First Supply Chain Excellence
April 2, 2025

At AMAG Technology, being customer-obsessed goes beyond a mindset—it’s built into every part of the operation. One of the company’s greatest strengths lies in its ability to manufacture its own products, offering a level of supply chain control that few competitors can match. Allan Price, Head of Global Supply Chain at AMAG, emphasizes how this…

Read More
visitor management solution
Reinventing Visitor Management Solution with Symmetry GUEST
April 2, 2025

In an age where speed and security are paramount, the traditional paper logbook is becoming a relic of the past. AMAG Technology’s Symmetry Guest system offers a modern, digital solution that redefines the way organizations welcome and manage visitors. Gone are the days of long lines and confusion at the front desk—Symmetry Guest empowers hosts…

Read More
AMAG
Driven by Customers, Defined by Innovation: Inside AMAG’s Customer-Obsessed Approach
April 2, 2025

AMAG Technology continues to strengthen its customer-obsessed culture by actively listening to both internal and external voices. As shared by Kyle Gordon, Executive Vice President of Global Sales, Marketing, & Commercial Excellence, the company is focused on improving processes, responding with speed, and driving innovation—while honoring its legacy and delivering unique value within the industry.

Read More
biotech
Biotech Moves Smarter: IDDI Powers Data-Driven Drug Innovation
April 2, 2025

As biotech innovation accelerates, small and mid-size pharmaceutical companies are becoming key players in bringing new treatments to market. Yet many of these organizations face steep challenges when navigating clinical trial design, regulatory approval, and data integrity. According to a McKinsey Global Institute report, industries like biotech could help generate up to $50 trillion…

Read More