How Districts and Schools Have Been Adapting to Keeping Parents Engaged


Daniel Litwin hosts Vlada Lotkina, CEO & Co-founder of ClassTag, to discuss how districts and schools have been adapting to keep parents engaged. ClassTag is a free Parent Teacher Communication App that connects teachers and families to meet communication needs for remote, blended, hybrid and in-person learning. Vlada is passionate about supporting teachers, parents and students as they balance schooling from home.

As the Fall semester approaches a close, some of the most difficult responsibilities parents have had with at home schooling is juggling work, family life, and ensuring that children are having a successful educational environment.

At the start of the pandemic, educators lacked communication tools. Now more than ever, the need is obvious. “There are decades of research showing a direct correlation between parent engagement and student success.”

ClassTag helps support communities with engagement and better communication. Engagement analytics are visible, which heightens visibility. Messages, announcements, videos, pictures, calendars, actionable engagement stats are all located in one place to support families and teachers during this time.

Accessibility is a huge hurtle schools face when providing resources to students. Many families do not have access to the latest technology and are not able to easily reach out for help. For many parents, they have never met their children’s teachers, so it is critical to create a line of communication. Barriers to success multiply for low-income families who are already struggling to meet remote learning needs, as well as ESL families. ClassTag works to meet these needs by providing translated resources and tools to make sure all families have access to the resources needed for successful learning from home environments.

Ensuring effective communication between parents and educators allows students to be successful. Teachers can only do so much to keep their students engaged in a virtual setting. Parents are responsible for ensuring that their children have access to online teaching, have the guidance to build schedules for homework and class times, and to give extra support if their child is falling behind in the curriculum.

Vlada advises parents struggling to keep up the work/life/e-learning balance to focus on predictability and scheduling. Organizing time to sit down with their children to plan a schedule will provide more structure and opportunity to meet goals. Vlada encourages parents to arrange virtual hangout to stimulate social time which is imperative to social skill growth.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook –
LinkedIn –

Follow us on social media for the latest updates in B2B!


IC System's dedicated team
IC System – Meet Our Collectors
November 29, 2023

At IC System, the language of empathy speaks louder than the transactions of debt collection. In a compelling video feature, IC System’s dedicated team casts a spotlight on their unique approach—combining heartfelt empathy with innovative solutions to navigate the often challenging landscape of financial obligations. IC System champions a path of compassion, delving deep […]

Read More
IC System team members
Why Nice People Work at IC System
November 29, 2023

This video highlights one of the core values that drives IC System – People. Hear from IC System team members as they share their experiences and insights on how IC cultivates a family-like atmosphere built on genuine human connection. Key takeaways: People come first: IC focuses on building strong relationships, both with customers and […]

Read More
Architectural Specifications
Draper Adds Architectural Specifications Manager in South Central U.S.
November 29, 2023

(Spiceland, Ind.) – Draper, Inc., has announced the addition of an Architectural Specifications Manager for the south-central United States. Jay Linville joins Draper after more than 30 years of experience working with the architectural community—including major players in the commercial window shading industry. “Jay’s experience working with architects specifying solar control solutions for major commercial […]

Read More