Online Learning Course Building Tips: The ADDIE Process – Development

 

Welcome back to the Online Learning Minute at Marketscale, I’m your host, Brian Runo, and today we’re learning about the third step in the ADDIE process, the Development phase.

During this stage, the instructional designers, graphic designers, videographers, and anyone else involved in content creation is working to create the content for the course. This is one of the longest phases in the course development process as it requires not only the recording, sketching, and editing of all visual materials, but also writing any course content.

Once all of the content is complete, we need to test the course to ensure functionality and re-review the course for educational flow. That was your Online Learning Minute at Marketscale. Tune in next episode where we talk about the next phase of the ADDIE process – Implementation.

 


 

For the latest thought leadership, careers, news, and event coverage across B2B, be sure to check out our industry pages.

Interested in learning solutions for your business? Learn more here.

 

Follow us on social media for the latest updates in B2B!

Image

Latest

Leadership
How the Future of Work Is Being Reshaped by AI, Human Creativity, and Customer-Centered Leadership
May 21, 2026

As artificial intelligence rapidly reshapes industries, many professionals are asking the same urgent question: what happens when AI starts replacing not just repetitive tasks, but the foundational entry-level roles that once launched careers? According to Goldman Sachs Research, AI could expose the equivalent of 300 million jobs globally to automation, while potentially automating tasks…

Read More
finance
Dr. Silver Kung’s Path From $10 Million in Debt to a Multibillion-Dollar Finance Career
May 21, 2026

Global finance is being tested by forces that no balance sheet can fully predict: unstable supply chains, geopolitical shocks, tighter credit conditions and the accelerating rise of AI. In trade finance especially, success depends on more than capital; it requires judgment, discipline and the ability to see risk before it becomes disruption. As automation…

Read More
specialty pharmacy
At the Center of Care: How Specialty Pharmacy Aligns Patients, Providers, and Payers
May 21, 2026

As healthcare costs continue to rise, more patients are finding themselves navigating not just illness, but the growing complexity of paying for treatment. Specialty pharmacy sits right at the center of that challenge—often out of sight, but increasingly essential to how modern care actually works. These high-cost, high-touch therapies now make up more than…

Read More
Language development
Just Thinking… About How Multilingualism and Language Development Belong at the Center of Student Learning
May 20, 2026

For millions of students in America, learning English is only one part of a much larger academic story. A 2024 GAO report found that English learners in U.S. public schools grew from 4.5 million to 5 million students between fall 2010 and fall 2020, and that they speak more than 400 languages. That diversity…

Read More