Online Learning Course Building Tips: The ADDIE Process – Development

 

Welcome back to the Online Learning Minute at Marketscale, I’m your host, Brian Runo, and today we’re learning about the third step in the ADDIE process, the Development phase.

During this stage, the instructional designers, graphic designers, videographers, and anyone else involved in content creation is working to create the content for the course. This is one of the longest phases in the course development process as it requires not only the recording, sketching, and editing of all visual materials, but also writing any course content.

Once all of the content is complete, we need to test the course to ensure functionality and re-review the course for educational flow. That was your Online Learning Minute at Marketscale. Tune in next episode where we talk about the next phase of the ADDIE process – Implementation.

 


 

For the latest thought leadership, careers, news, and event coverage across B2B, be sure to check out our industry pages.

Interested in learning solutions for your business? Learn more here.

 

Follow us on social media for the latest updates in B2B!

Image

Latest

Revpar Media
The Origin of Revpar Media: Host Calvin Tilokee’s Journey from Revenue Management to Performance Storytelling
February 11, 2026

Something has shifted in hotel marketing, and you can feel it. In a landscape where every property can publish polished visuals, aesthetics alone are no longer enough to stand out—or to convert attention into bookings. Research increasingly shows that social media now plays a meaningful role in how travelers choose destinations and plan trips,…

Read More
spiral growth
Spiral Growth: The Career Strategy That Builds Real Leaders
February 11, 2026

Leadership pipelines are under pressure. Companies are moving faster, roles are becoming more cross-functional, and high-potential talent is expected to deliver beyond narrow job descriptions earlier in their careers. At the same time, the World Economic Forum estimates that 39% of workers’ core skills will need to evolve by 2030 to keep pace with…

Read More
ethical AI
In the Race to Build Smarter AI, Technology Leaders Shouldn’t Forget That Innovation Needs Oversight
February 11, 2026

When a résumé is filtered out, a loan is denied, or a piece of content never reaches its audience, artificial intelligence may be the unseen hand behind the outcome. As these systems spread across the tools and institutions that shape daily life, the assumptions and priorities of their designers are carried forward into decisions…

Read More
Resource Officers
Beyond Enforcement: The Evolving Role of School Resource Officers
February 10, 2026

School Safety Today podcast, presented by Raptor Technologies. In this episode of School Safety Today, host Dr. Amy Grosso sits down with Dr. Penny Schultz, Assistant Director of School Safety and Security at Chesapeake Public Schools, to unpack the often-misunderstood role of School Resource Officers (SROs). The conversation highlights how effective SROs function not…

Read More