The Online Learning Minute: The Fifth Step in the ‘ADDIE’ Process – Evaluation

 

Welcome back to the Online Learning Minute at Marketscale. Today we’re focusing on the final step in the ADDIE process, the Evaluation phase. Once the course has run, we can begin evaluating how the course has performed and provide feedback on how the course can be improved in future iterations.

There are two parts of evaluation that happen throughout the ADDIE process, being summative and formative. While we evaluate the design of the course at each stage, we perform formative evaluations. At this stage, we’re using summative evaluation to examine assessment performance and user-feedback to determine if we’ve met all our goals we set in the analysis phase. We also use this stage to identify other opportunities for learning and for recommending changes for a continuous improvement.

As we conclude this series on the ADDIE process, I want to emphasize that this process is cyclical via continuous improvement and any opportunities we identify in the evaluation phase, we can bring back to the analysis phase. That was your Online Learning Minute at Marketscale. Tune in next episode where we talk about what makes a good Online Learning Video.

Follow us on social media for the latest updates in B2B!

Image

Latest

Why Connectivity Has Become the Cornerstone of Modern Industrial Automation
December 11, 2025

Industrial automation is in the middle of a profound shift, as manufacturers push beyond basic control toward fully connected, data-driven operations that bridge the plant floor and the enterprise. What began years ago as early experiments in digital transformation—simply getting PLC data into IT systems—has now accelerated into a critical business imperative fueled by…

Read More
European fiber infrastructure trends
Europe’s Fiber Future: Trends, Standards, and Market Shifts
December 11, 2025

In this episode of Wavelengths, the Amphenol Broadband Solutions podcast, host Daniel Litwin connects with Carsten Engelke, Director of Technology at ANGA, to deliver a comprehensive primer on the European fiber market as it undergoes a major transformation ahead of ANGA COM 2026. As Europe accelerates its fiber-first strategies, operators, vendors, and policymakers…

Read More
purpose
From Amazon Leader to Franchise Owner: Ramiah Martin on Leadership, Purpose, and Legacy
December 10, 2025

Many professionals reach a moment when the title, the salary, and the climb aren’t enough anymore. They start looking for work that feels meaningful — work that reflects who they are and what they want their lives to stand for. And with millions of Americans stepping out to build businesses of their own in…

Read More
imposter syndrome
Busting Imposter Syndrome Through Presence, Community, and the Power of Delegation
December 10, 2025

Many of us know the feeling: you rack up accomplishments, hit the milestones you once dreamed of, and still there’s a quiet voice asking, “Am I really good enough?” Imposter syndrome has a way of showing up even in our strongest moments, often right when we’re stepping into new opportunities or chapters of growth. And…

Read More