The Online Learning Minute: The Fifth Step in the ‘ADDIE’ Process – Evaluation

 

Welcome back to the Online Learning Minute at Marketscale. Today we’re focusing on the final step in the ADDIE process, the Evaluation phase. Once the course has run, we can begin evaluating how the course has performed and provide feedback on how the course can be improved in future iterations.

There are two parts of evaluation that happen throughout the ADDIE process, being summative and formative. While we evaluate the design of the course at each stage, we perform formative evaluations. At this stage, we’re using summative evaluation to examine assessment performance and user-feedback to determine if we’ve met all our goals we set in the analysis phase. We also use this stage to identify other opportunities for learning and for recommending changes for a continuous improvement.

As we conclude this series on the ADDIE process, I want to emphasize that this process is cyclical via continuous improvement and any opportunities we identify in the evaluation phase, we can bring back to the analysis phase. That was your Online Learning Minute at Marketscale. Tune in next episode where we talk about what makes a good Online Learning Video.

Follow us on social media for the latest updates in B2B!

Image

Latest

billing platform
Retail Energy Companies Don’t Need a New Billing Platform, They Need a Better Strategy
February 25, 2026

Retail energy companies are experiencing real pain with their billing systems — but the system itself isn’t always the root cause. Mollie Gaby, Principal at CG Infinity, believes many organizations underestimate how much performance depends on collaboration between technical teams and the business. When developers truly understand retail energy operations and work closely with internal…

Read More
team
When Your Team Becomes the Bottleneck
February 25, 2026

In a candid take on organizational blind spots, Mollie Gaby, Principal at CG Infinity, highlights a hard truth many leaders avoid: sometimes your biggest pain point isn’t your technology or your strategy — it’s your staff. A common red flag is resistance to change. When team members are unwilling to explore new tools, automate…

Read More
asset visibility
Diagnosing Your Capital Asset Health: Why Asset Visibility Is the New Financial Imperative in Healthcare
February 25, 2026

Hospitals and surgery centers own millions of dollars in equipment — but owning assets and having actionable visibility into them are two different things. Most systems maintain inventories, yet many struggle with outdated records, fragmented tracking, and limited insight into useful life or service contracts. With nearly half of U.S. hospitals reporting negative operating…

Read More
CFO
From Public Accounting to CFO: The Leadership Wake-Up Call
February 25, 2026

The CFO seat is being rewritten in real time. Today’s finance leaders are expected to drive growth, lead enterprise-wide systems transformations, and shape AI strategy—while still keeping the close, controls, and capital story airtight. Gartner reports that 59% of finance leaders are already using AI in the finance function, underscoring how rapidly the role is…

Read More