The Online Learning Minute: The Fifth Step in the ‘ADDIE’ Process – Evaluation

 

Welcome back to the Online Learning Minute at Marketscale. Today we’re focusing on the final step in the ADDIE process, the Evaluation phase. Once the course has run, we can begin evaluating how the course has performed and provide feedback on how the course can be improved in future iterations.

There are two parts of evaluation that happen throughout the ADDIE process, being summative and formative. While we evaluate the design of the course at each stage, we perform formative evaluations. At this stage, we’re using summative evaluation to examine assessment performance and user-feedback to determine if we’ve met all our goals we set in the analysis phase. We also use this stage to identify other opportunities for learning and for recommending changes for a continuous improvement.

As we conclude this series on the ADDIE process, I want to emphasize that this process is cyclical via continuous improvement and any opportunities we identify in the evaluation phase, we can bring back to the analysis phase. That was your Online Learning Minute at Marketscale. Tune in next episode where we talk about what makes a good Online Learning Video.

Follow us on social media for the latest updates in B2B!

Image

Latest

marketers
Daily 12 Minute AI Habits for Marketers with Measurable Results
December 19, 2025

In this episode of The Marketing AI SparkCast, Aby Varma—founder of Spark Novus, which partners with marketing leaders to adopt AI responsibly and strategically—hosts Frank Lazaro, author of Finding 12 Minutes. Their conversation reveals how marketers can practically implement AI into daily workflows and unlock measurable productivity—starting with just twelve minutes a day. Topics Covered: The…

Read More
sports
The Business of Sports Tourism: How Dallas Converts Sporting Events Into Long-Term Economic Growth
December 19, 2025

Dallas–Fort Worth is entering its biggest global sports moment in decades. FIFA has confirmed the region will host nine matches at AT&T Stadium (branded as “Dallas Stadium” during the tournament) as part of the expanded 48-team, 104-match 2026 FIFA World Cup. With the group-stage draw now public and local planning accelerating—from stadium upgrades to…

Read More
in-home senior care
Bridging the Gap Between Hospital Discharge and Daily Life: How In-Home Senior Care Improves Outcomes and Reduces Readmissions
December 19, 2025

As hospitals across the U.S. shorten length of stay and push more recovery into the home, families are increasingly left to manage complex care needs without formal training or support. Roughly one in five patients with chronic conditions like COPD or congestive heart failure is readmitted within 30 days—a cycle that costs the healthcare…

Read More
business
Why Passion Beats the Perfect Business Idea by Ben Maitland
December 18, 2025

In a moment when AI tools, creator platforms, and decentralized media are reshaping how companies grow, founders are being forced to rethink what actually drives long-term success. According to Forbes, citing CB Insights research, 42% of startups fail because there simply isn’t a market for their product or service. As markets move faster and business…

Read More