Crafting A Profitable ESG Message & Strategy

Environmental, social and governance (ESG) strategies are an essential metric for companies across industries to build not only equitable companies, but ones that are more attractive to investors, partners, and stakeholders.

In this episode of E2B, Amy Stutzman, Managing Director, and Reid Brooks, Director, in Opportune LLP’s Complex Financial Reporting practice, share their insights on how companies can get started crafting an effective ESG message and why it’s important for driving long-term performance and investment.

They speak to host Daniel Litwin about how companies can maneuver the challenges of changing standards and the conflicts of balancing corporate governance and sustainability guidelines while maximizing growth and profitability.

Stutzman says that when working with clients on planning a winning ESG strategy and message, it’s important to look at how sustainability drives long-term performance.

“We would look at how ESG is already integrated into the business and existing metrics because, in oil and gas, we find there are already many sustainability initiatives ingrained in the business strategy and the culture,” Stutzman says.

Stutzman and Brooks believe most companies are working to strengthen their ESG goals and create best practices in reporting those efforts.

“There’s a lot of activity right now with leaders working together on this,” Stutzman says. “There are some industry groups, such as the Energy Infrastructure Council, as well as the Energy Workforce and Technology Council, and both have working groups specifically devoted to ESG and providing guidance and resources such as reporting templates to their members.”

Brooks adds that measuring the success of an ESG strategy isn’t standardized, but still tangible. Companies that prioritize ESG plans will see the impacts over time.

“As long as a company is making meaningful progress, measurable progress, I think that’s key,” Brooks says. “If a company can address ‘the 20%’ then that will begin moving the needle in the right direction and act as a catalyst and create synergies in other areas.”

Additionally, companies can use existing frameworks that are currently available, Brooks says, such as those from the Sustainability Accounting Standards Board (SASB), Task Force on Climate-Related Financial Disclosed (TCFD) and others, to create a report that provides meaningful information to its various stakeholders.

“Every company is different and will need to prioritize different items based on their specific business,” Brooks adds.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook –
LinkedIn –

Follow us on social media for the latest updates in B2B!



One-of-a-kind shopping experiences
The Resurgence of Brick-and-Mortar Stores: One-of-a-kind Shopping Experiences Are Turning Customers into Brand Ambassadors
April 24, 2024

In the convenient world of e-commerce, big box stores are seeing a resurgence. Chains like Dick’s Sporting Goods, Walmart, and Target are experimenting with one-of-a-kind shopping experiences that can turn casual shoppers into loyal fans. In a recent Experts Talk roundtable, Allen Adamson, Co-Founder at Metaforce, highlighted how one-of-a-kind shopping experiences make for exciting […]

Read More
digital augmentations
Revolutionize Customer Engagement Through Digital Augmentations in Physical Retail
April 24, 2024

The digital transformation of retail experiences in physical stores has become crucial as big-box retailers strive to maintain their relevance and competitive edge in a digital era. These retailers are embedding interactive features and digital augmentations in their physical locations to offer unique, engaging customer experiences. This approach merges the tactile allure of in-store […]

Read More
Enthusiastic and Trained Employees can Enhance Experiences and Drive Success in Physical Retail
April 24, 2024

In today’s retail landscape, big-box retailers are emphasizing the importance of their physical locations, even as the digital marketplace continues to expand. Stores like Dick’s Sporting Goods and Walmart are not just maintaining their brick-and-mortar presence but are actively enhancing it with features like interactive elements and new store openings. This reassertion of the […]

Read More
The Coexistence of Big Box and Small Retail Relies on Synergistic Relationships
April 24, 2024

Despite being long time competitors, big box retailers and small local businesses can both coexist in ways that benefit the other. Of course, both retail formats are different but by maintaining their core business models, the two can bank and leverage their strengths and still be open to synergistic relationships. During an episode of […]

Read More