Skip to content
MarketScale
‹ Back to IndustriesEngineering & Construction

Advanced Automation: Enter the World of Simulations and VR in Robotics

The place: Webster, New York, home of Calvary Robotics and Christopher Grieve, Manager Simulations/VR, Lead Technical Artist, Sales & Marketing, at Calvary. While Grieve grew up in Webster, he’s felt fortunate to call Calvary Robotics his home for the past six years, where he runs the virtual reality and simulation department. Grieve gave host…

This story was produced through MarketScale. See how Engineering & Construction teams put it to work with Partner & Channel Enablement.

Share

The place: Webster, New York, home of Calvary Robotics and Christopher Grieve, Manager Simulations/VR, Lead Technical Artist, Sales & Marketing, at Calvary.

While Grieve grew up in Webster, he’s felt fortunate to call Calvary Robotics his home for the past six years, where he runs the virtual reality and simulation department. Grieve gave host Joe Gemma, Global VP, Sales & Marketing at Calvary Robotics, a rundown of what his department does.

Grieve always loved mechanical drawing and pursued drafting/CAD and technical illustration in college. But, throughout his time in the industry, Grieve learned to apply and blend his expertise with the artistic, technological innovations happening in robotics. The path eventually led to Calvary with VR and simulations.

“Simulations is where we create our animated videos,” Grieve said. “We take the 3D models from engineering, and then we’ll build the geometry in the computer. From there, we can leverage all the work we’ve done animating and bring it into a video game engine to create VR applications.”

From a customer perspective, what are the value adds of simulation and VR capabilities? Grieve said the videos his team generates allows a client, especially one unfamiliar with technical drawings, to gain a hyper-real perspective of how a machine runs at the rate that it’s supposed to and doing every process that it needs to.

They can see what it is they are going to buy before its engineered and designed. While a customer would need to be onsite at Calvary to experience the VR capabilities, Grieve believes VR is an excellent tool in the arsenal.

It provides clients with a real feel for every aspect of the machine they are purchasing and allows them to make tweaks before a finished product rather than making revisions after the fact.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale

Facebook – facebook.com/marketscale

LinkedIn – linkedin.com/company/marketscale

Engineering & Construction: are you visible to AI?

Before they reach out, Engineering & Construction buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one expert. Imagine publishing your whole team.

This article was produced through MarketScale. Create a free workspace and turn your own team's expertise into articles, video, and social posts. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Engineering & Construction Insights

USMCA Is Now on Annual Review. Here's What Every North American Supply Chain Team Needs to Do This Week.

USMCA Is Now on Annual Review. Here's What Every North American Supply Chain Team Needs to Do This Week.

The USMCA, a trade framework overseeing $1.6 trillion in North American commerce, is now subject to an annual review. This change impacts procurement, sourcing, and operations teams by altering their planning horizon. It's crucial for these teams to reassess and adapt their strategies in light of the new review cycle.

  • 01USMCA now enters an annual review process.
  • 02This affects $1.6 trillion in North American commerce.
  • 03Procurement and operations teams need to adapt their strategies accordingly.

Jul 2, 2026

Construction tech heats up: AI tools, connected equipment, and insurer incentives reshape the jobsite

Construction tech heats up: AI tools, connected equipment, and insurer incentives reshape the jobsite

Construction technology is advancing with the integration of AI tools, connected equipment, and insurer incentives. These innovations are transforming job sites from pilot programs to standard practices by 2026. The industry is experiencing significant changes driven by technological advancements and strategic partnerships.

  • 01AI tools are becoming integral in construction project analytics.
  • 02Connected equipment is moving from pilot stages to regular use.
  • 03Insurance incentives are encouraging the adoption of new technologies.

Jul 1, 2026

May CRE sales hit $42B as M&A activity surges 205%

May CRE sales hit $42B as M&A activity surges 205%

Commercial real estate sales in May 2026 reached $42 billion, fueled by a dramatic 205% increase in merger and acquisition activity. The surge indicates strong investor confidence and a competitive marketplace in the commercial real estate sector. This trend reflects broader economic dynamics impacting the real estate industry.

  • 01Commercial real estate sales hit $42 billion in May 2026.
  • 02Merger and acquisition activity increased by 205%.
  • 03Strong investor confidence is driving the market.

Jun 28, 2026

Explore More Engineering & Construction Insights

Read more expert perspectives from across Engineering & Construction.

Browse Engineering & Construction Hub