Advanced Automation: Enter the World of Simulations and VR in Robotics

 

The place: Webster, New York, home of Calvary Robotics and Christopher Grieve, Manager Simulations/VR, Lead Technical Artist, Sales & Marketing, at Calvary.

While Grieve grew up in Webster, he’s felt fortunate to call Calvary Robotics his home for the past six years, where he runs the virtual reality and simulation department. Grieve gave host Joe Gemma, Global VP, Sales & Marketing at Calvary Robotics, a rundown of what his department does.

Grieve always loved mechanical drawing and pursued drafting/CAD and technical illustration in college. But, throughout his time in the industry, Grieve learned to apply and blend his expertise with the artistic, technological innovations happening in robotics. The path eventually led to Calvary with VR and simulations.

“Simulations is where we create our animated videos,” Grieve said. “We take the 3D models from engineering, and then we’ll build the geometry in the computer. From there, we can leverage all the work we’ve done animating and bring it into a video game engine to create VR applications.”

From a customer perspective, what are the value adds of simulation and VR capabilities? Grieve said the videos his team generates allows a client, especially one unfamiliar with technical drawings, to gain a hyper-real perspective of how a machine runs at the rate that it’s supposed to and doing every process that it needs to.

They can see what it is they are going to buy before its engineered and designed. While a customer would need to be onsite at Calvary to experience the VR capabilities, Grieve believes VR is an excellent tool in the arsenal.

It provides clients with a real feel for every aspect of the machine they are purchasing and allows them to make tweaks before a finished product rather than making revisions after the fact.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

branding
Bonfire Branding: How Solo Stove Sparked a Customer Movement with Liz Vanzura (Episode One)
January 22, 2026

When pandemic restrictions shut down restaurants, paused travel, and compressed social lives, connection didn’t disappear; it moved closer to home. Backyards quietly emerged as important gathering spaces, offering a simple way to be together without screens, schedules, or spectacle. What began as a workaround evolved into a familiar rhythm of gathering. In that shift,…

Read More
customer movement
Bonfire Branding: How Solo Stove Sparked a Customer Movement with Liz Vanzura (Episode Three)
January 22, 2026

As audiences tune out polished ads and lean into trust, brands are being forced to rethink how they show up for the customer. Research consistently shows that consumers rate peer-created content as more credible than traditional brand messaging, and algorithmic discovery is increasingly rewarding authenticity over polish. With AI reshaping how people search and…

Read More
supply chains
Why the Best Careers Are Designed Like Resilient Supply Chains
January 22, 2026

What do supply chains and community have in common? They both deliver value—when managed with purpose. At their best, they show how intentional systems, meaningful connections, and consistent action turn effort into lasting professional growth. This week on Professional Quotient, listeners hear from Nathan Chaney, founder of Supply Chaney, whose insights bridge the mechanics…

Read More
brand
Bonfire Branding: How Solo Stove Sparked a Customer Movement with Liz Vanzura (Episode Two)
January 22, 2026

As people seek relief from constant digital noise, the backyard has quietly become a modern “third space” in everyday life. Outdoor living, fire pits, and at-home hosting continue to grow as consumers prioritize connection, ease, and experiences that feel meaningful without requiring more complexity. Brands that understand this shift aren’t just selling products—they’re offering…

Read More