Advanced Automation: Enter the World of Simulations and VR in Robotics

 

The place: Webster, New York, home of Calvary Robotics and Christopher Grieve, Manager Simulations/VR, Lead Technical Artist, Sales & Marketing, at Calvary.

While Grieve grew up in Webster, he’s felt fortunate to call Calvary Robotics his home for the past six years, where he runs the virtual reality and simulation department. Grieve gave host Joe Gemma, Global VP, Sales & Marketing at Calvary Robotics, a rundown of what his department does.

Grieve always loved mechanical drawing and pursued drafting/CAD and technical illustration in college. But, throughout his time in the industry, Grieve learned to apply and blend his expertise with the artistic, technological innovations happening in robotics. The path eventually led to Calvary with VR and simulations.

“Simulations is where we create our animated videos,” Grieve said. “We take the 3D models from engineering, and then we’ll build the geometry in the computer. From there, we can leverage all the work we’ve done animating and bring it into a video game engine to create VR applications.”

From a customer perspective, what are the value adds of simulation and VR capabilities? Grieve said the videos his team generates allows a client, especially one unfamiliar with technical drawings, to gain a hyper-real perspective of how a machine runs at the rate that it’s supposed to and doing every process that it needs to.

They can see what it is they are going to buy before its engineered and designed. While a customer would need to be onsite at Calvary to experience the VR capabilities, Grieve believes VR is an excellent tool in the arsenal.

It provides clients with a real feel for every aspect of the machine they are purchasing and allows them to make tweaks before a finished product rather than making revisions after the fact.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

Jabra
ISE 2026: Jabra Unveils Scalable Room Solutions for the Hybrid Workplace
March 5, 2026

At ISE 2026, Jabra highlighted how meeting technology is evolving to support the realities of hybrid work, where the experience must be equally effective for people inside and outside the room. In a conversation with Craig Durr, Chief Analyst and Founder of The Collab Collective, Jabra’s VP of Video Product Olly Henderson explained that…

Read More
Marketing AI Pulse
The Marketing AI Pulse Brief for Feb 2026: Trust in the World of LLM Ads, OpenClaw, Reddit & More!
March 3, 2026

Starting in 2026, The Marketing AI SparkCast alternates between the Marketing AI Pulse Monthly Brief and in-depth interviews with leading marketing AI innovators. This episode is the February 2026 edition of the Monthly Brief and focuses on trust and authenticity in an AI-driven world. Aby Varma and Matt Cyr explore the emergence of advertising inside…

Read More
student visibility
Why Student Visibility Matters in Today’s Schools
March 3, 2026

School Safety Today podcast, presented by Raptor Technologies. In this episode of School Safety Today by Raptor Technologies, host Dr. Amy Grosso interviews SRO Todd Brendel of Dayton Independent Schools (KY), who shares frontline insights on the importance of knowing where students and staff are throughout the school day. He explains how they manage…

Read More
skilled trades mentorship
Why the Trades Need a Cultural Reset to Attract and Retain the Next Generation
March 3, 2026

The skilled trades are at a critical crossroads. According to an August 2025 report from the Institute for Women’s Policy Research (IWPR), the number of women working in construction and extraction occupations rose to 366,360 in 2024, the highest level ever recorded. Yet despite that growth, women still account for only about 4.3% of construction…

Read More