From Onsite Construction to Offsite Modular Solutions

 

Cross-Sections brings to you bite-size conversations with host Anthony Gude as he chats with colleagues and leaders in the construction and industrial ecosystem. Gude spoke with Brandon Searle, The Innovation Director of the Offsite Construction Research Center at the University of New Brunswick, which studies the “Current trends in the construction industry reflect the need to adopt technological advances and initiate a transformational shift from conventional on-site construction to a Design for Manufacture and Assembly (DfMA) approach.”

This episode touches on private/public partnerships, private/academic partnerships, funding research, and some other exciting things Searle has on his plate. First, they touch on a topic Gude is passionate about: offsite and industrialized construction. To Searle, offsite and industrialized construction have similarities, while modular pre-fab is somewhat different.

“If you go to certain countries, they’re going to refer to everything as modular”, Searle said. He noted the differences in the lingo of what England and Australia refer to as modular or offsite construction.

They dug into the difference between micro and macro level projects. At the research center, Searle and his team try to scan and improve the whole industry. Micro is specific to an organization’s need, which is most likely applicable to its competitors. He elaborated on how to partner with research centers and how it works at the University of New Brunswick. “Macro would be something we would partner with the modular building project on,” Searle said.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

 

Follow us on social media for the latest updates in B2B!

Image

Latest

cardiac care
Just Thinking… About the Role of Critical Thinking in Cardiac Care With Dr. Minh Tran
July 14, 2025

As cardiovascular disease continues to rank as the leading cause of death globally, the importance of expert cardiac care has never been more evident. The American Heart Association reports that over 800,000 Americans experience a heart attack each year, and many rely on the fast, critical thinking of cardiac specialists to survive. In an…

Read More
IP radios
Icom’s IP Radios Fill Critical Gaps in Privacy, Range, and Cost for Commercial Fishermen
July 11, 2025

Hamvention 2025 served as a platform for exploring how advanced radio technologies are supporting specialized industries. Secure and far-reaching communication remains a critical need for the commercial fishing sector. Rick Waedekin, the President of Coast Marine Marketing and Icom’s West Coast Sales Rep, spoke with Harold Whittlesy of Satellite Technical Services about the growing…

Read More
DXpedition
Icom Powers 3Y0K : Ham Radio’s Most Ambitious DXpedition to Remote Bouvet Island Part 1
July 11, 2025

Bouvet Island sits at the edge of the world. It is frozen, uninhabited, and almost impossible to access. Fewer people have set foot there than in space. That level of remoteness is exactly what makes it so valuable to amateur radio operators. The island ranks tenth on ClubLog’s list of Most Wanted DXCC entities,…

Read More
entrepreneurial success
The Hidden Key to Entrepreneurial Success: Build Momentum Through Personal Branding and Authentic Networking
July 10, 2025

What if the biggest pivot of your career started with a conversation?  In this episode of Professional Quotient, host Jason Winningham welcomes Fanny Dunagan, CEO and Content Strategist of PathLynks, LLC. Fanny shares her journey from high-pressure consulting in Singapore to founding her own media and branding company — and why learning to network…

Read More