The Fourth Revolution: How to Bring Your Legacy Company into the Digital Revolution

 

The newest technologies like 5G, IoT devices, AI, and machine learning are “sexy” topics that drive conversation and thought leadership, but for many legacy companies, they’re a moonshot to incorporate into their own businesses. Old technology, old methodology, and the feared “That’s the way we’ve always done it!” are what keep long-time manufacturing businesses perpetually behind the times.

Derran Smith, Vice President of Marketing for Pettibone, LLC, has observed this firsthand and shares his insight on large scale company-wide change for this episode of The Fourth Revolution by Bartell. Pettibone manufactures and markets a wide variety of material handling loaders, mobile site prep equipment, and automated production systems, as well as knobs, handles, custom plastic components, and more.

No one ever said change is easy, and especially when it comes to changing entire products, processes, and even incorporating “robotic personnel” if you will, it’s downright daunting.

“Companies are pouring millions of dollars into digital transformation initiatives, but a high percentage fail to pay off because companies put the cart before the horse focusing on a specific technology,” Smith said.

That’s why Smith advises starting with your most central mission: your overall business strategy.

“Companies need to do the hard work of fitting the change into the overall business strategy first,” he said. “In many cases, a wholesale disruption isn’t necessary. You can respond by looking at your manufacturing processes and your distribution channels. What technology can you purchase today to help you?”

For the latest news, videos, and podcasts in the Engineering & Construction Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!

Twitter – @AECMKSL
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

disengagement
Fostering a Culture of Engagement is Key to Combating Employee Disengagement and Quiet Quitting
June 12, 2024

Employee engagement in the U.S. workforce has reached an alarming 11-year low, with only 30% of employees actively engaged at work, according to Gallup. This significant drop in engagement and rise in disengagement highlights a pressing challenge for leaders across various industries on how to foster a culture where employees feel motivated and valued. What…

Read More
futurist
How a Futurist Sees Healthcare Being Delivered!
June 12, 2024

In a recent episode of the “Healthcare Rethink” podcast by FinThrive, host Brian Urban explored the future of healthcare with Trond Arne Undheim, a leading Futurist and Research scholar in Global Systemic Risk, Innovation, and Policy. Undheim, author of “Health Tech: Rebooting Society Software, Hardware, and Mindset,” shared his vision of a healthcare system…

Read More
aerodynamic
Industry-Wide Collaboration and Historical Aerodynamic Insights Ensure eVTOL Safety
June 11, 2024

The electric Vertical Take-Off and Landing (eVTOL) sector is on the cusp of revolutionizing urban mobility, yet it faces significant aerodynamic challenges. With the rise of urban air mobility, the industry must navigate complex issues like vortex ring state and outwash effects. As the technology progresses, the stakes are high for ensuring safety and…

Read More
air mobility
Seamless eVTOL Urban Air Mobility Requires Smart Vertiport Design and Regulatory Support
June 11, 2024

The electric Vertical Takeoff and Landing (eVTOL) industry is on the brink of transforming urban air mobility, with significant investments fueling rapid advancements. Projections indicate a substantial growth in the sector, underscoring its potential to reshape transportation. However, these developments bring forth considerable challenges, particularly concerning infrastructure and safety. What are the main infrastructural…

Read More