On Your Mark: The Wide World of Identification Labels

 

“The key is to find the right label solution for that application and tailor it what a customer needs.”

Identification labels cover a wide variety of applications and uses. No matter the business need, there’s a label for that. Providing insights on the topic, On the Mark host Tyler Kern spoke with William Frick & Company’s Jonathon Peterson. Peterson is a Senior Business Development Manager and has been with the company for 11 years. In his role, he’s the first line of communication to customers. He collaborates with them to deliver on their labeling needs.

“As an identification company, we have a wide array of productions, from marker posts to substation signage to durable good labels and RFID. The key is to find the right solution for that application and tailor it what a customer needs,” Peterson explained.

Because this industry includes so many materials and products, Peterson noted that supply chain issues have been a challenge. “There are some delays in raw materials, and some costs have increased. We use our expertise and capabilities to come up with alternative solutions if possible.”

Peterson relies on the 20 questions the company created to align needs, applications, and other factors. “It’s our baseline to understand the requirements. It can be more than 20 questions. We want to make sure that we’re providing what the customer expects and that it will work for that application.”

While labels are a low-cost item to their customers, Peterson always wants to keep them in the loop about changes. “These labels are an important part of their supply change because things can go out without them.”

Because of this, the company is always innovating and providing new products to achieve customer goals, regardless of the challenges facing the industry.

Follow us on social media for the latest updates in B2B!

Latest

Using Registries to Prevent Opioid Use
December 8, 2021
PDMP and EPCS are two emerging abbreviations essential to curbing the current opioid epidemic. David McFarlane, Marketing Communications Manager with Medsphere, and Host Tyler Kern discussed what they are and Read more
The Intricacies of Interior Design in Medical Furnishing: Champions of Care
December 8, 2021
  One thing that's very important but doesn't take a prominent role in healthcare settings is furniture. It plays a significant role in patient care when it comes to looks, comfort, and functionality. An Read more
Deconstruction with VCC: The Foundational Considerations of Good Field Safety Leadership
December 8, 2021
  “We expect that someone can do the job they were hired to do, but we need to always get all workers up to speed on safety topics.” In any project or initiative, those leading it set the tone. When Read more