On Your Mark: The Wide World of Identification Labels

 

“The key is to find the right label solution for that application and tailor it what a customer needs.”

Identification labels cover a wide variety of applications and uses. No matter the business need, there’s a label for that. Providing insights on the topic, On the Mark host Tyler Kern spoke with William Frick & Company’s Jonathon Peterson. Peterson is a Senior Business Development Manager and has been with the company for 11 years. In his role, he’s the first line of communication to customers. He collaborates with them to deliver on their labeling needs.

“As an identification company, we have a wide array of productions, from marker posts to substation signage to durable good labels and RFID. The key is to find the right solution for that application and tailor it what a customer needs,” Peterson explained.

Because this industry includes so many materials and products, Peterson noted that supply chain issues have been a challenge. “There are some delays in raw materials, and some costs have increased. We use our expertise and capabilities to come up with alternative solutions if possible.”

Peterson relies on the 20 questions the company created to align needs, applications, and other factors. “It’s our baseline to understand the requirements. It can be more than 20 questions. We want to make sure that we’re providing what the customer expects and that it will work for that application.”

While labels are a low-cost item to their customers, Peterson always wants to keep them in the loop about changes. “These labels are an important part of their supply change because things can go out without them.”

Because of this, the company is always innovating and providing new products to achieve customer goals, regardless of the challenges facing the industry.

Follow us on social media for the latest updates in B2B!

Image

Latest

Robotic pallet movers
Automation in Action: Robotic Pallet Movers are Enhancing Efficiency and Transforming the Modern Warehouse
April 18, 2024

The world of logistics is undergoing a major transformation, all thanks to robotic picking and stacking tech. These robotic pallet movers automate the stacking of products, thereby enhancing efficiency and accuracy in warehouses and distribution centers. As e-commerce continues to grow, the demand for quicker and more efficient operations is pushing the adoption of […]

Read More
extended-stay hotel
Extended-Stay Hotels Must Analyze Markets & Embrace Flexible Options for Sustained Growth
April 18, 2024

The extended stay hotel market, once riding high on unprecedented growth, has recently faced a dip in occupancy rates. This downturn marks a significant shift from the robust expansion observed over the past years, driven by a surge in guests who preferred longer stays due to various economic and lifestyle factors. Despite this, the […]

Read More
live events technology
High-Quality Live Events Technology is the Secret Weapon for Unforgettable Experiences
April 18, 2024

The fusion of technology and creativity is setting new standards for audience engagement and event personalization at live events. Live events technology such as augmented and virtual reality are now at the forefront, offering immersive experiences that bridge the gap between the digital and physical worlds. AI and machine learning are also revolutionizing event […]

Read More
Power over Ethernet
Power Over Ethernet Revolutionizes Home Automation by Simplifying Installations and Enhancing Connectivity.
April 18, 2024

Homes become increasingly connected and Power over Ethernet (PoE) emerges as a transformative technology in residential automation and entertainment systems. By allowing electrical power and data signals to travel over a single Ethernet cable, PoE offers a streamlined approach to powering devices like smart speakers, security systems, and lighting, all while reducing cable clutter​. […]

Read More