Vertical with Vidir: Technology and Automation Lead Changes in Retail Industry Post-COVID

 

With the COVID-19 Pandemic, many companies moved online. Vidir and the broader world are seeing a lot of changes in the retail industry. The demand for automation and new technology is forcing retail outlets to change how they do business.

Mario Fontes, Director of Sales and Marketing for Vidir Solutions, “a leading manufacturer and worldwide supplier of vertical motorized storage carousels and display systems,” has seen many industry changes. First, he saw the barcode’s introduction and how retailers had to adjust or be left behind. Now, he sees another shift.

“We’ve seen some dramatic shifts, almost seismic,” Fontes said. He elaborated there were many changes before COVID, but it exacerbated and accelerated the need for change.

Those in the retail industry need to adjust to the changes to omnichannel sales and marketing departments. On the backend, in warehouses, they had to adjust how to support fulfillment and inventory management. Enter automation and technology

Kel Guerin, Co-Founder and Chief Innovation Officer for READY Robotics, has also noticed the need for automation and technology. READY Robotics ”builds software that fundamentally makes it easier to deploy robotic automation. A lot of that automation is in the manufacturing space.” They are soon launching automation in the retail space.

“This is a trend that has been going on for a while, the need to adopt automation,” Guerin said. He noticed that the pandemic pushed the need for automation to the front-end of the retail business. It solves the problem of the need for high dependency on human labor. Currently, they are trying to install these systems as fast as possible to meet the demand.

But, that doesn’t mean there isn’t a need for human labor as automation increases.

“The industry has realized the value of the individual in the store is not in stocking shelves or moving products through the store,” Fontes said. “The value is in what they do to serve the customer.”

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Latest

The Standardized Test Evolution Must Center Both the Classroom and the System
September 27, 2021
We've been following the disruption of standardized testing for a while now, especially with departures at the state level and among education professionals in the wake of the pandemic. From California to Florida, Read more
Why the In-Store Experience is Tapping into Customers’ Love for Ecommerce
September 27, 2021
Shoppers are much more accustomed to ecommerce today than 18 months ago, but that doesn't mean they aren't still bringing the digital to the physical store. Studies over the last few years have shown a range of Read more
Florida Plans to End its Standardized Test. Here’s How College Admissions Should Respond.
September 27, 2021
Educators and administrators continue to reel from the long-term effects of the pandemic on student success, SEL skills, and bridging the gap brought on by accelerated learning loss en masse. Part of this response Read more