Episodes
In this episode, Daniel Litwin and Emily King break down why user-generated content (UGC) is no longer just a B2C play—it’s quickly becoming a must-have in B2B. “We’re already here,” says Litwin. “This isn’t the testing phase anymore. B2B brands need to stop experimenting and start executing.” The conversation highlights how many B2B companies already…
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Episodes
Lessons from Gen Z: Why Marketers Need to Adapt to Current Digital Trends
On this episode of UGC for B2B, hosts Hunter Lopatin and Jamison Wheeler take over for a special Gen Z edition, breaking down why big brands struggle to embrace user-generated content (UGC) and how the next generation is reshaping the marketing landscape. As a former NCAA athlete and current B2B marketing professional, Jamison shares firsthand…
Business Services
From Control to Community: Why Big Brands Struggle with UGC
In this episode of UGC for B2B, host Alice Iversen sits down with Bridget Benedetti, a former MarketScale client turned Digital Media Strategist, to discuss the massive shift from traditional marketing to an authentic, user-generated approach. Bridget shares her firsthand experience of watching MarketScale evolve from a content provider into a full-fledged UGC-driven powerhouse—one…
Episodes
UGC & Sales: The Power of Authenticity
In the latest episode of UGC for B2B, host Nicole Schram sits down with Ray Novak, Senior Sales Manager at Icom Radio, to explore how user-generated content (UGC) has revolutionized Icom’s marketing strategy. With a legacy of content creation dating back to 2001, Ray has been ahead of the curve—leveraging UGC before it became…
Episodes
What Super Bowl 59 Taught Us About UGC
In this episode of UGC for B2B, host Logan King sits down with Game Changers podcast host Katie Steinberg, who attended Super Bowl 59 and witnessed firsthand how User-Generated Content (UGC) is transforming the fan experience. Katie shares her experience in New Orleans, describing the electric atmosphere, the immersive fan activations, and the way content…
Business Services
Experts Are All Around You
In the latest episode of “UGC for B2B: Experts are All Around You,” hosts Geoffrey Short and Gordie Tamayo delve into the evolving landscape of user-generated content (UGC) in the B2B sector. The episode, aired on February 6, 2025, focuses on the shift from traditional content formats like PDFs and blogs to dynamic videos…
Business Services
A Close Look: How User Generated Content Works for Design Conveyor Systems
Design Conveyor Systems (DCS) is testament to the power of community-generated content. Over the past four years, DCS has skillfully transitioned from an agency-style campaign to incorporating its own employees in video content. The objective? To provide viewers an intimate look at each department, employee roles, and the overall culture at DCS. The result…
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LastPass Scott Wilder’s Take on Technology Disruption: Build Bold, Stay Curious
Technology disruption continues to reshape how we work, learn, and connect. From bookstores to browsers, the leap from physical to digital has transformed not only industries, but expectations. According to McKinsey & Company, generative AI alone could add up to $4.4 trillion annually to the global economy, making it vital to understand how curiosity,…
Member Recap
In today’s evolving healthcare landscape, collaboration is no longer a luxury—it’s essential. As smaller health organizations face increasing pressure to do more with less, especially in rural communities, the value of smart, strategic partnerships has never been clearer. Working with Panda Health enables lean digital teams to quickly identify, evaluate, and connect with the right…
Fixing College and Career Guidance for Parents, Students, and Schools
As college costs rise and the pressure to pick a successful career path intensifies, families are struggling to navigate an increasingly complex system with inadequate support. Nationally, the average student-to-counselor ratio is 376:1—far from the recommended 250:1—leaving many students and parents adrift at a critical decision-making moment. Meanwhile, a study found more than 50%…
The Lost Art of Heroism with Dr. Scott Allison
For many people, the word “hero” stirs up some resistance. The notion is that heroes exist “out there” in some far away place but not upclose in our lives, and certainly avoiding the possibility that each of us have the opportunity to be a hero, or be heroic in our own way. This conversation with…