Episodes UGC for B2B – Season 1
In this episode of UGC for B2B, host David Dabney welcomes Cesar Teran, Verizon’s Sales Enablement Lead for Channel, to explore how user-generated content (UGC) is transforming training and team engagement at Verizon Business. Cesar shares the journey of introducing UGC into Verizon’s training initiatives, emphasizing the importance of authenticity, collaboration, and celebrating contributions….
Latest
Business Services
Get on the UGC Train or Get Left Behind
In this episode, Daniel Litwin and Emily King break down why user-generated content (UGC) is no longer just a B2C play—it’s quickly becoming a must-have in B2B. “We’re already here,” says Litwin. “This isn’t the testing phase anymore. B2B brands need to stop experimenting and start executing.” The conversation highlights how many B2B companies already…
Episodes UGC for B2B - Season 1
Lessons from Gen Z: Why Marketers Need to Adapt to Current Digital Trends
On this episode of UGC for B2B, hosts Hunter Lopatin and Jamison Wheeler take over for a special Gen Z edition, breaking down why big brands struggle to embrace user-generated content (UGC) and how the next generation is reshaping the marketing landscape. As a former NCAA athlete and current B2B marketing professional, Jamison shares firsthand…
Business Services
From Control to Community: Why Big Brands Struggle with UGC
In this episode of UGC for B2B, host Alice Iversen sits down with Bridget Benedetti, a former MarketScale client turned Digital Media Strategist, to discuss the massive shift from traditional marketing to an authentic, user-generated approach. Bridget shares her firsthand experience of watching MarketScale evolve from a content provider into a full-fledged UGC-driven powerhouse—one…
Episodes UGC for B2B - Season 1
UGC & Sales: The Power of Authenticity
In the latest episode of UGC for B2B, host Nicole Schram sits down with Ray Novak, Senior Sales Manager at Icom Radio, to explore how user-generated content (UGC) has revolutionized Icom’s marketing strategy. With a legacy of content creation dating back to 2001, Ray has been ahead of the curve—leveraging UGC before it became…
Episodes UGC for B2B - Season 1
What Super Bowl 59 Taught Us About UGC
In this episode of UGC for B2B, host Logan King sits down with Game Changers podcast host Katie Steinberg, who attended Super Bowl 59 and witnessed firsthand how User-Generated Content (UGC) is transforming the fan experience. Katie shares her experience in New Orleans, describing the electric atmosphere, the immersive fan activations, and the way content…
Business Services
Experts Are All Around You
In the latest episode of “UGC for B2B: Experts are All Around You,” hosts Geoffrey Short and Gordie Tamayo delve into the evolving landscape of user-generated content (UGC) in the B2B sector. The episode, aired on February 6, 2025, focuses on the shift from traditional content formats like PDFs and blogs to dynamic videos…
Latest
From Deloitte to Startup CEO: Johnnie Akin on Risk, Faith, and Reinvention
Success today looks different—defined less by stability and more by the freedom to adapt and evolve. Professionals across industries are reimagining their careers, moving away from predictable ladders toward paths that reflect purpose and balance. What once meant climbing steadily toward partnership or promotion now often means taking bold pivots or pursuing second acts…
From Caregiver to Changemaker: How Purpose and Community Create Lasting Impact
Resilience isn’t just about enduring challenges — it’s about leading with compassion, patience, and faith, even when the path feels uncertain. It’s a quality embodied by every caregiver, whose daily acts of care and commitment reflect the essence of true leadership — helping others grow stronger through empathy, service, and understanding. In this episode…
Great Leaders Share Knowledge, Build Trust, and Empower Future Talent
The conversation around skilled trades is shifting fast. After decades of “college for all” messaging, trade school enrollment is climbing steadily, signaling a renewed respect for hands-on, high-skill careers that literally keep the world running. In commercial HVAC and mechanical service, this change is not just academic — it’s shaping the next generation of leaders…
Slow Stories in a Fast League: Why the NBA Still Deserves Real, In-Depth Journalism
In a sports world increasingly defined by short-form clips, social algorithms, and viral takes, long-form storytelling remains a vital counterweight — the place where depth, nuance, and narrative still matter. The NBA, perhaps more than any other league, sits at the center of this tension: every quote can become a meme, every story a highlight…
