Episodes

How Verizon Business Utilizes UGC for Sales Enablement

How Verizon Business Utilizes UGC for Sales Enablement

In this episode of UGC for B2B, host David Dabney welcomes Cesar Teran, Verizon’s Sales Enablement Lead for Channel, to explore how user-generated content (UGC) is transforming training and team engagement at Verizon Business. Cesar shares the journey of introducing UGC into Verizon’s training initiatives, emphasizing the importance of authenticity, collaboration, and celebrating contributions….

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Latest

Business Services
Get on the UGC Train or Get Left Behind

In this episode, Daniel Litwin and Emily King break down why user-generated content (UGC) is no longer just a B2C play—it’s quickly becoming a must-have in B2B. “We’re already here,” says Litwin. “This isn’t the testing phase anymore. B2B brands need to stop experimenting and start executing.” The conversation highlights how many B2B companies already…

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Episodes
Lessons from Gen Z: Why Marketers Need to Adapt to Current Digital Trends

On this episode of UGC for B2B, hosts Hunter Lopatin and Jamison Wheeler take over for a special Gen Z edition, breaking down why big brands struggle to embrace user-generated content (UGC) and how the next generation is reshaping the marketing landscape. As a former NCAA athlete and current B2B marketing professional, Jamison shares firsthand…

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Business Services
From Control to Community: Why Big Brands Struggle with UGC

In this episode of UGC for B2B, host Alice Iversen sits down with Bridget Benedetti, a former MarketScale client turned Digital Media Strategist, to discuss the massive shift from traditional marketing to an authentic, user-generated approach. Bridget shares her firsthand experience of watching MarketScale evolve from a content provider into a full-fledged UGC-driven powerhouse—one…

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Episodes
UGC & Sales: The Power of Authenticity

In the latest episode of UGC for B2B, host Nicole Schram sits down with Ray Novak, Senior Sales Manager at Icom Radio, to explore how user-generated content (UGC) has revolutionized Icom’s marketing strategy. With a legacy of content creation dating back to 2001, Ray has been ahead of the curve—leveraging UGC before it became…

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Episodes
What Super Bowl 59 Taught Us About UGC

In this episode of UGC for B2B, host Logan King sits down with Game Changers podcast host Katie Steinberg, who attended Super Bowl 59 and witnessed firsthand how User-Generated Content (UGC) is transforming the fan experience. Katie shares her experience in New Orleans, describing the electric atmosphere, the immersive fan activations, and the way content…

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Business Services
Experts Are All Around You

In the latest episode of “UGC for B2B: Experts are All Around You,” hosts Geoffrey Short and Gordie Tamayo delve into the evolving landscape of user-generated content (UGC) in the B2B sector. The episode, aired on February 6, 2025, focuses on the shift from traditional content formats like PDFs and blogs to dynamic videos…

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Latest

Business school
Reboot Business Education: Make Lifelong Learning the Default
May 5, 2025

As artificial intelligence reshapes industries and digital skills rapidly evolve, business schools find themselves at a crossroads. Traditional MBA programs and executive education are no longer endpoints but touchstones in a lifelong learning journey. As digital tools and technologies advance rapidly, educational models must keep pace to remain relevant in a changing workforce. Business schools…

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Work-based learning
Career Planning Beyond the College Track: How Work-Based Learning Expands Career Options for Students
May 2, 2025

As debates around the value of college heat up and the demand for skilled workers rises, a growing number of educators and policymakers are rethinking the “college for all” mindset. A 2024 report from Georgetown’s CEW found that many middle-skill jobs—requiring only a certificate or associate’s degree—pay over $53,000 annually early on in a…

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Ellendale AI Data Center
Applied Digital Ellendale AI Data Center: April 2025 Update
May 1, 2025

Progress continued throughout April at Applied Digital’s Ellendale AI Data Center, as construction efforts advanced across multiple fronts. With favorable weather conditions and a clear focus on critical infrastructure, the ELN02 site remains on track to support the growing demands of high-performance computing (HPC) and artificial intelligence. Key developments from April include: Metal jacketing installation…

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Produce distribution
The Produce Distribution Industry Needs Flexibility, Empathy, and a New Generation of Talent
May 1, 2025

As inflation reshapes consumer habits and restaurant margins tighten, the produce distribution industry is under more pressure than ever. This high-touch, low-margin, logistics-heavy business is facing rising freight costs, labor shortages, and evolving food safety standards — all while trying to deliver perishable products across a fragmented national landscape. Between 2020 and 2024, the…

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Other Episodes
A Close Look: How User Generated Content Works for Design Conveyor Systems
January 31, 2025

Design Conveyor Systems (DCS) is testament to the power of community-generated content. Over the past four years, DCS has skillfully transitioned from an agency-style campaign to incorporating its own employees in video content. The objective? To provide viewers an intimate look at each department, employee roles, and the overall culture at DCS. The result…

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Real Talk: How Greg Crumpton Uses UGC to Empower People and Build Brands
December 20, 2024

Recently, we had the pleasure of having Greg Crumpton – the VP at ServiceLogic Companies, host of the acclaimed ‘Straight Outta Crumpton’ podcast, and author of a newly released book ‘Deep Knowledge’ on UGC for B2B. Greg shared insightful experiences on leveraging user-generated content (UGC) to build brands and foster relationships with thought leaders…

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Understanding the Power of User-Generated Content in B2B
December 11, 2024

The Power of User-Generated Content Digital media strategists Nicole and Alice from MarketScale are raising the bar in B2B by embracing user-generated content, an approach they call community-generated content (CGC). CGC encapsulates videos, photos, reviews, and social posts, generated by the brand’s community rather than the brand itself. It’s the real world members of the…

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