The Savannah Bananas – Welcome to the Show
While the world is speeding up, baseball is slowing down, and the Savannah Bananas are determined to provide the best fan experience anywhere in the world. MarketScale followed the team during their week-long lead-up to Opening Day 2018 to see how the Bananas sellout games in a town where baseball has failed for decades. If you haven’t watched…
Latest
Original Series
Welcome to the Show: Episode 2
While the world is speeding up, baseball is slowing down, and the Savannah Bananas are determined to provide the best fan experience anywhere in the world. MarketScale followed the team during their weeklong lead-up to Opening Day 2018 to see how the Bananas sellout games in a town where baseball has failed for decades. If…
Articles
Welcome to the Show: Episode 1
Nothing says summer in America like our National Pastime. Terence Mann (played by James Earl Jones) may have said it best in the classic baseball movie Field of Dreams: “The one constant through all the years, Ray, has been baseball. America has rolled by like an army of steamrollers. It’s been erased like a blackboard, rebuilt,…
Sports & Entertainment
The Official Savannah Bananas Trailer
Opening Day is a time of eternal optimism for baseball fans across the United States. A blank slate, a fresh start, and a new opportunity to make a lasting impression. For the Savannah Bananas, a summer collegiate team in the Coastal Plains League, every season means starting from scratch. A brand new roster, dozens of…
Latest
Interview with Robin Goldsmith
At ViVE 2025, Panda Health’s Jason Taylor and Verizon Healthcare’s Robin Goldsmith dive into the future of AI in healthcare, exploring how ambient technology is revolutionizing workflows for clinicians and improving patient experiences. A dynamic conversation not to be missed!
From Control to Community: Why Big Brands Struggle with UGC
In this episode of UGC for B2B, host Alice Iversen sits down with Bridget Benedetti, a former MarketScale client turned Digital Media Strategist, to discuss the massive shift from traditional marketing to an authentic, user-generated approach. Bridget shares her firsthand experience of watching MarketScale evolve from a content provider into a full-fledged UGC-driven powerhouse—one…
AI and The Future of Video Storytelling
In this episode of The Marketing AI SparkCast, Aby Varma, founder of Spark Novus, sits down with Piyush Saggi, co-founder and CEO of Parmonic, to discuss AI’s impact on video storytelling. They explore AI’s role in video transformation, storytelling challenges, and how brands can balance automation with authenticity. Topics Covered * The Rise of…
The Right Content Strategy for Businesses: Why the Focus Should be on Data-Driven, Relevant Content
Business leaders navigate an overwhelming amount of marketing trends, insights, and data daily, often struggling to determine what truly builds trust and engagement. While many brands focus on educational content, research suggests that buyers are more likely to engage with content that offers industry insights, expert perspectives, and authenticity. Trust has become a key…
