The Savannah Bananas – Welcome to the Show
While the world is speeding up, baseball is slowing down, and the Savannah Bananas are determined to provide the best fan experience anywhere in the world. MarketScale followed the team during their week-long lead-up to Opening Day 2018 to see how the Bananas sellout games in a town where baseball has failed for decades. If you haven’t watched…
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Original Series
Welcome to the Show: Episode 2
While the world is speeding up, baseball is slowing down, and the Savannah Bananas are determined to provide the best fan experience anywhere in the world. MarketScale followed the team during their weeklong lead-up to Opening Day 2018 to see how the Bananas sellout games in a town where baseball has failed for decades. If…
Articles
Welcome to the Show: Episode 1
Nothing says summer in America like our National Pastime. Terence Mann (played by James Earl Jones) may have said it best in the classic baseball movie Field of Dreams: “The one constant through all the years, Ray, has been baseball. America has rolled by like an army of steamrollers. It’s been erased like a blackboard, rebuilt,…
Sports & Entertainment
The Official Savannah Bananas Trailer
Opening Day is a time of eternal optimism for baseball fans across the United States. A blank slate, a fresh start, and a new opportunity to make a lasting impression. For the Savannah Bananas, a summer collegiate team in the Coastal Plains League, every season means starting from scratch. A brand new roster, dozens of…
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PCP Attribution Analysis
Dr. Sam Ambewadikar, RVP and Medical Director at Anthem National Accounts, joins Brent to unpack the power of primary care attribution analysis—a tool he helped pioneer to spotlight the clinical and financial impact of members not having an established PCP. Drawing from his background as a practicing pediatrician and claims analytics leader, Dr. Sam shares…
Sydney Health Demo
In this episode, Christina Firouztash, Executive Advisor of Digital Solutions at Anthem, gives a dynamic walkthrough of the Sydney Health app—Anthem’s flagship digital member experience. Christina showcases how Sydney delivers personalized, simple, and equitable navigation across benefits, including virtual care, pharmacy, financial transparency, and social services access. From contextual chatbots and ID card access to…
Pharmacy Part 1
In this episode, Brent chats with Katie Brennan, National Sales Director at CarelonRx, about making pharmacy benefits more accessible, consistent, and member-friendly. Katie spotlights Carelon new advanced home delivery model, which brings the pharmacy counter—and the pharmacist—into the member’s home. With fewer retail pharmacies offering extended hours and many patients lacking reliable transportation, CarelonRx is…
Inclusive Care
Sammy Gonzalez, Regional Vice President at Elevance Health, joins Brent for a deeply personal and impactful conversation on health equity and inclusive care. Sammy shares a powerful story of medical misdiagnosis tied to cultural assumptions, underscoring how bias—even unintentional—can hinder care quality. He highlights Elevance’s work to improve diversity in provider networks, enhance cultural competency,…
