Original Series

Although it is being phased out of the game as the years go on, fighting is still something hockey is known for. A well-timed bout can change the trajectory of a game, and it is a major moment for fans in the stands. When fisticuffs are exchanged, the Dallas Stars entertainment team jumps at […]

It takes an entire team of people to create the atmosphere that the Dallas Stars produce each night. Still, there is a face of the operation, and that is Celena Rae. The anthem singer and in-game host appears frequently during each event and is perhaps the busiest person in the organization on game day. […]

It is hockey tradition that the three stars of each evening’s match are recognized by the fans. One at a time, each star takes a step back onto the ice and raises his stick to salute the fans who remain in attendance after the final buzzer. In the Dallas Stars’ control room, the entertainment […]

Some of the most important members in the Dallas Stars organization do not see a game in-person the entire season. Such is the case with Video Director Terri McCormack. Her chair is just around the corner from the ice, but since 2006 she has been executing each home game’s content plan from the control […]

The Stars may not have turned Dallas into a pure ‘hockey town’ but they have endeared themselves to the people of their city because of pure entertainment. Win or lose, the expectation is to give the fans a positive memory. This becomes more difficult when the team trails 3-0, but the entertainment must stick […]

With 41 regular season home games each year it can be hard to make every event a unique experience. The jumbotron is universally accepted as the method of choice for entertainment directors of American professional sports teams, but the elite ones find ways to engage fans in a new way. The Stars have done […]

In most sporting arenas, music is used as a way to simply fill lulls in the action. For Dallas Stars DJ Michael Gruber, it is an opportunity to create a moment that fans will remember long after the event ends. The witty disc jockey has developed a cult following in Dallas due to his […]

When leaving a professional sporting event, the chatter of exiting fans is often dominated by the turning points of that night’s game. Even an unaware pedestrian can determine the outcome of a match based on the tone and timbre of the surrounding conversations. As can be expected among passionate fans, the difference between a […]

When it comes to the world of interior design, Amber Clore, Owner of A.Clore Interiors is recognized as one of the best. Having found her passion at a young age, Clore spent her early days working on home projects while her peers were hanging out at the local playground. Clore graduated from Florida State University […]

There are a number of industries that have historically had a disproportionate amount of male or female workers. Women dominate education and healthcare while more men have worked in construction and the manufacturing industry. To meet this difference, Allison Grealis, President and Founder of the Women in Manufacturing Association (WiM), combines her 22 years of […]

As any parent knows, keeping kids occupied without using technology can prove to be quite challenging. Screen time continues to be on the rise with the increase in computers and smartphones replacing textbooks in the classroom. The global pandemic brought this to a head with quarantines and school closures necessitating the use of technology to […]

Amy Czuchlewski grew up around tech. Her father was an engineer, and her brothers and sister followed in his footsteps. After a high school aptitude test pushed her to study Computer Engineering at the University of Michigan, it was a total surprise to her that women were in the minority. “It hadn’t occurred to me […]

A captivating story is often vital in building a successful business. Jolene Delisle, Founder and Head Creative at The Working Assembly, a branding and creative industry for clients at various life stages, recognized the need for brands to refine, synthesize, and market themselves throughout their life cycles using storytelling. Delisle sits down with host Gabrielle […]

America’s infrastructure was built during a golden era and economic boom in the wake of WWII. Now, more than seven decades later, that infrastructure is approaching the end of its service life. In fact, this year’s Infrastructure Report Card from ASCE gave the U.S. a C-, and the effects will continue to be felt. The […]

Key Points: Many companies have evaluated moving out of China due to rising labor costs over the past ten years. The supply chain structure in certain sectors of production, like for semiconductors, makes it very difficult to move production. Aaron Alpeter believes manufacturing will come back to America in a big way over the next […]

America’s energy infrastructure is aging. That’s a problem on many levels, but, at its core, it means we’re getting further and further away from meeting rising demand. The innovations of the future are exciting, but they need power to match. Without it, our grid is hamstrung. Companies looking to meet this challenge head on […]

MarketScale’s award-winning original series, “Made in America,” hits the highways and byways of our country seeking out American-made, American-proud companies that are the backbone of our great nation. Over the course of the Tidel episode of MarketScale’s Made In America series, we learned a lot about the diligence and quality Tidel puts into its products. In this […]

Often, the first thing that draws you into a business is its sign. Whether it’s a restaurant sign off of the highway offering a much-needed meal or a gigantic sign on the side of a stadium, a sign is the biggest indicator to customers that a business is open. But, too many times, it’s […]

Why Stay in America? In today’s global marketplace, there are still companies surviving and thriving right in our own backyard. We’re hitting the road in search of America’s most interesting companies to answer one question: Why are you proud to be made in America? Manufacturing with Homegrown Roots Often, the first thing that draws you […]

As Carrollton, Texas’s business sector booms and retail establishments drive that growth, one company keeps everything moving forward – Tidel. A provider of cash-management solutions that secure and automate retail cash environments to help retailers improve efficiency, reduce risk and boost profit, Tidel has decades of experience helping retailers that are the cornerstone of communities […]

As Carrollton, Texas’s business sector booms and retail establishments drive that growth, one company keep the whole thing in motion – Tidel. A provider of cash-management solutions that secure and automate retail cash environments to help retailers improve efficiency, reduce risk and boost profit, Tidel has decades of experiences helping the retailers that drive not […]

On Made in America, the focus is the businesses that choose to remain at home and drive the U.S. economy from within. Before the Town Branch Distillery had the honor of being the first distillery built in Lexington proper in more than 100 years, parent company Alltech built a reputation in the beverage industry […]

On this episode of MarketScale Mornings, hosts Tyler Kern and Daniel Litwin were joined by Vari CEO Jason McCann. Vari, formerly Varidesk until a rebranding earlier this year, is a workspace innovation company based in Dallas, Texas. The company’s mission is to create workspaces that elevate people, and Vari boasts 350 employees, millions of customers […]

On the latest episode of MarketScale Mornings, Voice of B2B Daniel Litwin and host Taylor Raglin sat down for a discussion on all things original B2B content. In particular, the discussion turned to narrative-based content, such as the new Microdrones series, Down to Earth. Litwin and Raglin were joined by Matt Rosenbalm, Microdrones Sales Manager, […]

On this episode of MarketScale Mornings, zSpace Senior Director, Sales Kevin Dougherty joined Voice of B2B Daniel Litwin and B2B Media Producer Tyler Kern live in MarketScale’s Trinity Studio. zSpace is a highly engaging augmented reality and virtual reality learning platform designed with K-12 cross-curricular lessons in mind, and zSpace trainings are designed to ensure […]

It is no longer debatable that technology is driving the standard of the modern day learning environment. From robots to online learning solutions, education today is officially changing. Hosts Tyler Kern and Geoffrey Short sat down with Robokind CEO Val Loomer to chat about robotics and AI and how are impacting the industry. The three also discussed […]

From new technologies and changing food trends to supply chains and innovative concepts, the restaurant industry is everchanging. Host Andre Natera shares kitchens, plates and stories with food and beverage superstars, preparing a new dish and offering valuable insights from the front lines of the culinary industry.   On this episode of Run The Pass, Host Andre […]

From new technologies and changing food trends to supply chains and innovative concepts, the restaurant industry is everchanging. Host Andre Natera shares kitchens, plates and stories with food and beverage superstars, preparing a new dish and offering valuable insights from the front lines of the culinary industry.   The art of butchery was Cara Nicoletti’s birthright in […]

From new technologies and changing food trends to supply chains and innovative concepts, the restaurant industry is everchanging. Host Andre Natera shares kitchens, plates and stories with food and beverage superstars, preparing a new dish and offering valuable insights from the front lines of the culinary industry.   Over the past year, workers in the restaurant industry […]

From new technologies and changing food trends to supply chains and innovative concepts, the restaurant industry is everchanging. Host Andre Natera shares kitchens, plates and stories with food and beverage superstars, preparing a new dish and offering valuable insights from the front lines of the culinary industry.   On this episode of Run The Pass, Host Andre […]

From new technologies and changing food trends to supply chains and innovative concepts, the restaurant industry is everchanging. Host Andre Natera shares kitchens, plates and stories with food and beverage superstars, preparing a new dish and offering valuable insights from the front lines of the culinary industry.   On this episode of MarketScale’s Run the Pass, host […]

From new technologies and changing food trends to supply chains and innovative concepts, the restaurant industry is everchanging. Host Andre Natera shares kitchens, plates and stories with food and beverage superstars, preparing a new dish and offering valuable insights from the front lines of the culinary industry.   Launching a new food concept is never easy. The […]

From new technologies and changing food trends to supply chains and innovative concepts, the restaurant industry is everchanging. Host Andre Natera shares kitchens, plates and stories with food and beverage superstars, preparing a new dish and offering valuable insights from the front lines of the culinary industry.   Without flavor, every bite would be much less enjoyable. […]

From new technologies and changing food trends to supply chains and innovative concepts, the restaurant industry is everchanging. Host Andre Natera shares kitchens, plates and stories with food and beverage superstars, preparing a new dish and offering valuable insights from the front lines of the culinary industry.   On this episode of Run the Pass, host and […]

From new technologies and changing food trends to supply chains and innovative concepts, the restaurant industry is everchanging. Host Andre Natera shares kitchens, plates and stories with food and beverage superstars, preparing a new dish and offering valuable insights from the front lines of the culinary industry.     A chef’s journey can take many twists and […]

Celebrating stories of love in beautiful locations sounds like a dream job, and it is for Karen Bussen, the exclusive designer for Weddings by Palladium. Bussen joined Say Yes to Travel host Sarah Dandashy to talk about her experience and what’s trending for destination weddings in 2022. Bussen’s roots are in the hospitality industry, and […]

The hospitality industry continues to evolve, and the people behind it do so, too. Joining Sarah Dandashy on Say Yes to Travel was Dan Ryan, Co-Founder of Agency 967. Ryan is a lifelong entrepreneur, industry expert, and host of the podcast Defining Hospitality. After falling in love with hospitality, Ryan spent 20 years selling and sourcing […]

In this episode of Say Yes to Travel, Host Sarah Dandashy invited Jon Wolfe, CEO of House Advantage on the show. The two discuss Wolfes’ background in the gaming industry, his move to owning businesses that center on a consumer loyalty program and understanding consumers’ habits. They later dive into the importance of using the […]

Key Points: A hotel concept around digital assets could create revenue. Bringing digital assets to a physical space could appeal to many. The concept includes a crypto trading floor as the main attraction. Commentary: The pandemic pushed the hospitality industry to the brink. However, crisis often breeds innovation and creativity. So, what’s next for […]

Driven by consumer desires for new experiences, innovative technologies and environmental impacts – travel is changing. Host Sarah Dandashy explores the technologies and logistics that power travel and the brands that build unforgettable experiences.   Jadine Yarde, CEO of Nevis Tourism Authority (NTA), showed off her city to Host Sarah Dandashy by letting the backdrop speak for […]

Driven by consumer desires for new experiences, innovative technologies and environmental impacts – travel is changing. Host Sarah Dandashy explores the technologies and logistics that power travel and the brands that build unforgettable experiences.   Sustainable travel has a new energy around it, as most of the world rethinks what it means to be a citizen of […]

The need for emergency management mass notification systems is not new. For centuries, humans have worked to alert one another of impending dangers. From bonfires to church bells to sirens the instinct to protect human life and property is strong. In 1963, the Kennedy Administration introduced the Emergency Broadcast System to the U.S. infrastructure to […]

When it comes to retail operations, RFID technology has most frequently been used to track and trace inventory onsite. However, the potential for this technology to transform end-to-end supply chain logistics is very real. “Radio frequency identification, or RFID, offers a more accurate and much faster way to capture data in any track and trace […]

People have been debating the existence and potential impact of global warming for decades. Despite this fact and amid ever-increasing evidence, little has been done to change the trajectory of the future when it comes to getting electric vehicles on the road. However, the rise in natural disasters, eroding seacoasts, and the fact that experts […]

As of 2022, the regulations in place monitoring and restricting drone operations within the U.S. air space have become a hindrance to maximizing the benefits of current drone technology. BVLOS, otherwise known as beyond the line of sight, flights are difficult, if not, nearly impossible to execute despite the potential for these flights to truly […]

There’s really nothing quite like going to a live sporting event. From football to soccer, baseball to basketball, and every sport that is played in a traditional venue, cheering along with a roaring crowd for a favorite team or player is an experience like no other. And today’s fans want even more – connected to […]

It’s hard to imagine the days when the sun used to be our only source of natural light. Since we’ve attempted to harness light in our societies, we’ve reigned in both the power of fire and electricity as game-changers for humanity’s lighting needs. Even within the most recent stretch of light bulb-powered society, lighting technology […]

LEED certification, or Leadership in Energy and Environmental Design, is a comprehensive rating system that green-focused companies aim for in the construction of their buildings. Abiding by the guidelines to meet this certification not only comes with the honor of being recognized as a company that places an importance on environmental safety, but also for […]

Astronaut, singer, dancer, President of the United States – the future careers children dream about inspired by popular children’s media. But as children grow, they are encouraged by adults, as well as society, that they need to focus on realistic career paths that lead to a respectable profession. Encouraged to pursue popular career paths that […]

“Since 2010, we’ve completed over 100,000 energy efficiency projects.” How are key stakeholders driving change in energy? Many are forging a path to renewable energy, carbon neutrality, and leveraging data and technology to be more energy efficient. Discussing AT&T’s journey, Energy Exchange host David Hidinger spoke with the company’s Director of Global Environmental Sustainability, Shannon Carroll. […]

The Energy Exchange explores the complex and critical intersection of energy, money and technology. Experts will use their insights and forecasts to outline what energy is available to us, the costs associated with that energy production and its use, and the technological innovations changing the way we utilize Earth’s resources to power our way of life. […]

The Energy Exchange explores the complex and critical intersection of energy, money and technology. Experts will use their insights and forecasts to outline what energy is available to us, the costs associated with that energy production and its use, and the technological innovations changing the way we utilize Earth’s resources to power our way of life. […]

The Energy Exchange explores the complex and critical intersection of energy, money and technology. Experts will use their insights and forecasts to outline what energy is available to us, the costs associated with that energy production and its use, and the technological innovations changing the way we utilize Earth’s resources to power our way of life. […]

The Energy Exchange explores the complex and critical intersection of energy, money and technology. Experts will use their insights and forecasts to outline what energy is available to us, the costs associated with that energy production and its use, and the technological innovations changing the way we utilize Earth’s resources to power our way of life. […]

The Energy Exchange explores the complex and critical intersection of energy, money and technology. Experts will use their insights and forecasts to outline what energy is available to us, the costs associated with that energy production and its use, and the technological innovations changing the way we utilize Earth’s resources to power our way of life. […]

The Energy Exchange explores the complex and critical intersection of energy, money and technology. Experts will use their insights and forecasts to outline what energy is available to us, the costs associated with that energy production and its use, and the technological innovations changing the way we utilize Earth’s resources to power our way of life. […]

The Energy Exchange explores the complex and critical intersection of energy, money and technology. Experts will use their insights and forecasts to outline what energy is available to us, the costs associated with that energy production and its use, and the technological innovations changing the way we utilize Earth’s resources to power our way of life. […]

The Energy Exchange explores the complex and critical intersection of energy, money and technology. Experts will use their insights and forecasts to outline what energy is available to us, the costs associated with that energy production and its use, and the technological innovations changing the way we utilize Earth’s resources to power our way of life. […]

The pandemic brought schooling into the American home for the first time in centuries, which has brought school quality to the forefront of American minds. Gallup reports that parents’ overall satisfaction is declining for the third year in a row; only 41% of parents were satisfied with their child’s schooling in 2022. Conversations about […]

The educational landscape is fraught with disruption, in more ways than one. For some, a shift caused by the pandemic allowed them to slow down and rethink how education should be delivered: one size does not fit all. As such, one educator is changing the game by teaching those with neurodivergence in a more flexible […]

The debate around personalized learning in education has been gaining traction in recent years. A recent survey from consulting firm Tyton Partners shows parents are increasingly advocating to “direct and tailor” their K-12 students’ education experience. As schools look for ways to engage students and improve learning outcomes, the focus has turned towards understanding the […]

A recent School Pulse Panel study revealed a concerning trend in U.S. education today, student behavior. The data within the study suggests schools are facing substantial behavioral challenges post-pandemic, and they feel they need more strategies to address them. Educator, Author, and Host of The Future of Education, Michael B Horn, said that when he […]

Everyone knows it – education needs to change. Our educational landscape is outdated and antiquated. The current education system does not support students the way it needs to, and test scores and international rankings show that. So, how does our approach to classroom teaching need to adjust to modernity? The latest episode of the Future […]

Teach For America (TFA) started with an idea in 1989 by Wendy Kopp. The TFA formally launched in 1990 with a mission to provide all children in America with an excellent education. More than thirty-three years later, TFA is continually improving itself by expanding its network and resources with initiatives like TFA’s Reinvention Lab. […]

Autism Charter Schools often have a specific curriculum designed to meet the needs of students with ASD. This curriculum may include therapies such as applied behavior analysis (ABA), social skills training, and communication and sensory integration therapies. The schools may also provide occupational and speech therapy and assistive technology to help students learn. The […]

It can feel like online, virtual learning came about during the pandemic. For many, it was their first taste of online education. The truth is, it’s been around for years—decades even. Online education doesn’t look and feel the way it did back in those early internet days when virtual public education options were scarce. […]

Alumni giving accounts for approximately 23% of fundraising for universities in the United States. People want to give to their alma mater if they are able, but what compels people to give is connection and a sense of goodwill. This connection can come from not only the university and the experiences of the alumni, […]

Meet the Team: Garrett Walker Who They Are: Co-Owner, Crown Design Group What They Do: As Crown Design’s co-owner, Garrett got his start in the industry by being a technical director at a church that required high end production needs. Despite the large size of the church, the media department was all hands on deck and through […]

When racing against time to bring a supersized, realistic and stunning AV installation to life, there are bound to be challenges. Deadlines, power supply roadblocks, cooperation, and more make for long days and nights. But what about bugs? On this bonus clip from The Install, you’ll get an inside look at the crew from […]

Meet the Team: Ben Graham Who They Are: Co-Owner, Crown Design Group What They Do: As Crown Design’s co-owner, Graham works on AV installations that inspire. He entered the AV industry after a lengthy path that included over a decade of touring with his band and, after his life on the road came to […]

Businesses around the country are investing in audiovisual technology to bring their brands to life. From Times Square to the bright lights of Las Vegas, we’re getting an inside look into what makes these projects must-see attractions. Holiday in the Sun We begin in Bradenton, Florida, where we’ll see how the Crown Design Group is constructing […]

Businesses around the country are investing in audiovisual technology to bring their brands to life. From Times Square to the bright lights of Las Vegas, we’re getting an inside look into what makes these projects must-see attractions. We begin in Bradenton, Florida, where we’ll see how the Crown Design Group is constructing an interactive experience […]

A lifelong baseball fan, Jesse Cole has seen it all. From potential big-league dreams to a journey toward finding how best to engage with the game after his career came to a close, Cole eventually landed an internship with a small team in South Carolina. Since, he’s held key roles in several organizations and innovated […]

When Cole, his wife and their small team began working to replicate past success in Savannah, they sold two tickets…in three months. The lowest point came shortly after, when the team was informed it had completely overdrawn the organization’s bank account. Instead of folding, Cole and his wife doubled down. They sold their house, going […]

It was time to pull out all the stops. From renaming the team to the Bananas to senior-citizen dance teams, male cheerleading squads, dancing players and a mascot named Split, the Bananas now have a waitlist for tickets that numbers in the thousands. To follow that fans-first lead, you’ll need to ask some key questions, […]

The best business model in the world is to stop doing what your customers hate. Sounds simple, right? Each day, your organization does something that frustrates customers and prevents them from becoming the true fans you’re after. Work toward solutions for those frustrations.

Think about what you want to be known for and what you’re known for now. Do they align? It’s time to consider every interaction and touchpoint and craft a Perfect Fan Testimonial. Figure out what business you’re really in. If you could have one review perfectly sum up what you want your fans to feel, […]

Cole and the Bananas’ team are constantly looking elsewhere. If you ask Cole who the organization’s competitors are, he won’t tell you the rest of the teams in the Coastal Plain League. He’ll rattle off the likes of Google, Amazon and Starbucks, because he’s not putting on a baseball game – he’s putting on an […]

As Cole said, the Bananas aren’t in the baseball industry. The organization is in the Fans First Experience industry. When looking to craft your own customer experience, don’t be afraid to look outside your industry and learn from successes elsewhere. What inspires you? How can you leverage that to inspire customers, turn them into fans, […]

Extra Innings gives you exclusive behind-the-scenes looks and commentary on MarketScale’s Welcome to the Show, a reality television series that follows the Savannah Bananas, the collegiate summer league baseball team that is changing the sport with their brand of Fan-First Entertainment. On this episode, we chat with Corey Brandt, General Manager for Food & […]

Extra Innings gives you exclusive behind-the-scenes looks and commentary on MarketScale’s Welcome to the Show, a reality television series that follows the Savannah Bananas, the collegiate summer league baseball team that is changing the sport with their brand of Fan-First Entertainment. On this episode, we chat with Chip Maxson, General Manager for the Sacramento […]

This week at MarketScale, we dropped in on our newest series, explored how consumer behavior has changed, and filmed the pilot episode of The Next Great American Food Franchise. That’s making me hungry. Break out the iced coffee, because its the start of summer — and it’s time to scale up. Did you catch the […]

This week at MarketScale, we kicked off a new series with post-show drinks, explored the labor shortage companies are facing, and filmed the pilot episode of our newest original series – The Next Great American Food Franchise. Go ahead and cover up your firework burns. It’s the start of a new week, and it’s time […]

This week at MarketScale, we kicked off a new series with the one and only ASU+GSV Summit, explored the future of the health conceirge, and packed our bags to film the next episode of Made in America- any guesses on who the lucky company is? Go ahead and get yourself that supersized firework for Memorial […]

This week at MarketScale, we hosted the first ever Dallas 100 draft, explored the future of last-mile delivery and solved this summer’s travel pain points, so you can sit back, relax and sip on your Mai Tai. Go ahead and get yourself that supersized iced coffee. It’s the start of a new week, and it’s […]

This week at MarketScale, we’ll launch some of our newest contributor podcasts, explore the conversations powering industrialized construction, and analyze the QSR industry’s growing need for personalized experiences. It’s the start of a new week, and it’s time to scale up. Why is southern California becoming the hub of green transportation? On the latest episode […]

This week at MarketScale, we worked on our professional development one block at a time with LEGO, previewed the business side of the NFL draft, and asked how manufacturing will respond to the supply chain shake up. It’s the start of a new week, and it’s time to scale up. The Supply chain has been […]

This week at MarketScale, we went live every day, featuring everything from industry leaders like Bose to the future of EdTech. We explored the new trends moving our supply chain, and we dove into the differentiators ready to elevate the physical retail spaces of the future. It’s the start of a new week, and it’s […]

This week at MarketScale, we finish launching some of our newest contributor podcasts, explore the conversations powering industrialized construction, and debate if automation will kickstart career growth. It’s the start of a new week, and it’s time to scale up. The demand for automation and new technology is forcing retail outlets to change how […]

This week at MarketScale, we explored how 5G is being brought to life, the infrastructure that will power it, and why the edge might be the answer. We also sat down with a global fashion leader, picked an Adobe exec’s brain about the future of education, and more. It’s the start of a new […]