27% of Consumers Are Stuck in the Loyalty Program Dark Ages. Can Hospitality Brands Get Them More Engaged?

In this episode of Say Yes to Travel, Host Sarah Dandashy invited Jon Wolfe, CEO of House Advantage on the show. The two discuss Wolfes’ background in the gaming industry, his move to owning businesses that center on a consumer loyalty program and understanding consumers’ habits. They later dive into the importance of using the current pandemic-associated challenges to see the opportunities for growth and new ways of doing things.

Wolfe says the data they collect in how people make buying decisions and understand consumer habits is essential in a loyalty program. But also, so is the security of that data. In establishing a cyber-security company, Wolfe says, “if our whole lives are immersed in technology as it has been during the pandemic,” cyber-security is a safe counter bet. “People wake up every day in other countries and spend their entire day looking for ways to plunder companies wealth.”

Wolfe doesn’t consider his work as a job but an extension of his passions and lifestyle. “I tend to invest, build where I live and spend all my time.” Wolfe attributes the success of his companies to viewing things from a consumer-first attitude and mentality.

Wolfe admits that “My companies don’t look related, but understanding lifestyle consumer habits, data, the laws around protecting data and the technology of protecting that data all fit.” Wolfe said there wasn’t a science in how things came together but more of seeing opportunities and going after solutions to needs surrounding a loyalty program.

“We look for things we have to offer during the shutdowns and challenges.” For example, Wolfe developed a new home unit called Hack Trap. With internet lifestyle technology connected to appliances, cameras, and monitors at home, they saw a need for home data protection. “With people working from home, and all of the technology, there was a convergence of needs that we’ve met,” says Wolfe. It’s essential to embrace new areas as a business. Wolfe believes, “There isn’t a concern that doesn’t have an opportunity tied to it. If you look at it the right way, you can exploit an opportunity. I’ve never seen a problem that doesn’t have an opportunity.”

More Stories Like This:

Is the Hotel of the Future Based on Digital Assets?

Rising Pressures in Travel Industry Could Impact Your Trip Security

Follow us on social media for the latest updates in B2B!


mastercard emv magstripe
How Card Issuers and Merchants Maneuvered One Year of Mastercard’s Magstripe Phase Out
August 13, 2022
Coming up on one year from the official announcement, retailers and card issuers rejoiced at Mastercard’s announcement that by 2024, issuers will no longer be required to use magnetic stripes on their Read more
DeLorean is Back…Actually They Never Left Us!
August 12, 2022
The forthcoming debut of the latest DeLorean iteration is discussed on the latest episode of “Are We There Yet?”. Host Grant Harrell talked with the automaker’s Chief Marketing Officer, Troy Beetz, Read more
How Teach for America Brings Diversity in Education to Houston Schools
August 12, 2022
Teach for America has been a cornerstone in creating more educators for the nation. The nonprofit founded in 1989 operates in more than two dozen regions across the country and introduces commitment Read more