27% of Consumers Are Stuck in the Loyalty Program Dark Ages. Can Hospitality Brands Get Them More Engaged?
In this episode of Say Yes to Travel, Host Sarah Dandashy invited Jon Wolfe, CEO of House Advantage on the show. The two discuss Wolfes’ background in the gaming industry, his move to owning businesses that center on a consumer loyalty program and understanding consumers’ habits. They later dive into the importance of using the current pandemic-associated challenges to see the opportunities for growth and new ways of doing things.
Wolfe says the data they collect in how people make buying decisions and understand consumer habits is essential in a loyalty program. But also, so is the security of that data. In establishing a cyber-security company, Wolfe says, “if our whole lives are immersed in technology as it has been during the pandemic,” cyber-security is a safe counter bet. “People wake up every day in other countries and spend their entire day looking for ways to plunder companies wealth.”
Wolfe doesn’t consider his work as a job but an extension of his passions and lifestyle. “I tend to invest, build where I live and spend all my time.” Wolfe attributes the success of his companies to viewing things from a consumer-first attitude and mentality.
Wolfe admits that “My companies don’t look related, but understanding lifestyle consumer habits, data, the laws around protecting data and the technology of protecting that data all fit.” Wolfe said there wasn’t a science in how things came together but more of seeing opportunities and going after solutions to needs surrounding a loyalty program.
“We look for things we have to offer during the shutdowns and challenges.” For example, Wolfe developed a new home unit called Hack Trap. With internet lifestyle technology connected to appliances, cameras, and monitors at home, they saw a need for home data protection. “With people working from home, and all of the technology, there was a convergence of needs that we’ve met,” says Wolfe. It’s essential to embrace new areas as a business. Wolfe believes, “There isn’t a concern that doesn’t have an opportunity tied to it. If you look at it the right way, you can exploit an opportunity. I’ve never seen a problem that doesn’t have an opportunity.”
More Stories Like This:
Is the Hotel of the Future Based on Digital Assets?
Rising Pressures in Travel Industry Could Impact Your Trip Security
Latest
AI is Revolutionizing Event Technology in Ways That Will Transform How Attendees Experience Future Events
AI has been gradually changing the landscape of event technology at a very rapid pace. In an industry where staying ahead of technological trends is crucial, AI’s impact on marketing and event management has become increasingly significant. As witnessed in the rise of account-based marketing and enhanced personalization, AI is effectively reshaping how events […]
Transforming Our Relationships with Leadership and Social Flow with Tribute Founder Andrew Horn
Can relationships be transformed through leadership and social flow? Navigating the intricate web of digital relationships can be a tricky proposition. Tuesdays with Morrisey’s Adam Morrisey uncovers the transformative impact of emotional recognition in the workplace with Andrew Horn, the mastermind behind Tribute. This podcast edition unravels the story of a platform redefining how […]
IoT Security Solutions for the Safety of Connected Homes Requires Collaboration and Innovation
Since the introduction of smart devices, the world has increasingly become dominated by interconnected devices but IoT securitydemands are also growing. The “connected home” has shifted from what was once a futuristic concept to reality. With the global smart home market projected to reach $135.3 billion by 2025, the conversation around the security of these […]
