Articles by tag: loyalty programs

Retail Marketing Gamification is the Battleground for Customer Loyalty and Attention. How Do Retailers Win?

Retail Marketing Gamification Experts Talk

Retail marketing is undergoing a transformation driven by the experience economy, pushing brands to innovate with engaging and interactive customer experiences. Gamification is at the forefront of this movement, offering a dynamic way to enhance customer loyalty and drive revenue. As brands explore unique loyalty programs, immersive on-site marketing, and in-store pop-up experiences, the question…

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Food & Beverage
Gamification and Rewards: Engage with Your Customers to Better Retain Them

Starbucks®, Chick-fil-A®, McDonald’s®…these are some of the most popular restaurant industry apps used and downloaded today. To put it into perspective, the Starbucks® app has 17 million users, and almost one in every five of their sales dollars comes directly from the app. These restaurants don’t have elevated app statuses for no reason—it’s because…

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Articles
Why Are Americans Letting Billions of Dollars Worth of Gift Cards Go to Waste?

Americans are letting billions of dollars worth of gift cards go to waste. Time is money, and for American gift card holders, time is ticking! Gift cards are a popular choice for consumers for gifting and loyalty programs, but Americans are hoarding their gift cards instead of redeeming them. According to a report by Credit…

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Food & Beverage
Loyalty Programs That Work: Strategies for Building and Sustaining Customer Loyalty in the Restaurant Industry

Loyalty programs use points, miles, or other currency to incentivize customers to purchase or engage with the brand. Customers can redeem these points for discounts, free products, exclusive access, or other perks. Technology, such as mobile apps and online accounts, allows customers to easily track and redeem their rewards and receive personalized promotions…

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Articles
Current Restaurant Investments in Loyalty Programs

It’s no secret that restaurants need repeat customers for continued success. Retention is a vital aspect of the restaurant industry, especially since the pandemic. Loyalty Reward Programs are more than just a sound strategy; they can help boost a restaurant’s profits by 95% through repeat business.   So, what can a great loyalty program due…

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Hospitality
27% of Consumers Are Stuck in the Loyalty Program Dark Ages. Can Hospitality Brands Get Them More Engaged?

In this episode of Say Yes to Travel, Host Sarah Dandashy invited Jon Wolfe, CEO of House Advantage on the show. The two discuss Wolfes’ background in the gaming industry, his move to owning businesses that center on a consumer loyalty program and understanding consumers’ habits. They later dive into the importance of using the…

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Business Services
Is Segmentation Marketing a Relic of the Pre-COVID Era?

The COVID-19 pandemic undoubtedly changed the marketing landscape for a wide range of industries – but just how different will marketing strategies look in the months and years to come? Will strategies that still rely on clear segmentation continue to succeed, or is segmentation marketing ready for its curtain call? To source insights, Voice of…

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Breaking the Cycle and Inspiring Others
July 23, 2024

Nowadays, the traditional path to education is being questioned more than ever and there are numerous stories that provide a beacon of hope for those considering alternative routes. As the number of adults without a high school diploma reaches nearly 22 million in the United States, the importance of understanding and embracing non-traditional education…

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School Safety and Regulatory Compliance
Approaching Safety and Regulatory Compliance with Intent and Purpose
July 23, 2024

In this episode of School Safety Today by Raptor Technologies Michelle Dawn Mooney sat down with special guest, Carrie Mockler, the Vice President of Operations at PublicSchoolWORKS, a Raptor Technologies company. PublicSchoolWORKS is a fully automated, all-in-one learning management system for online training for school staff and a comprehensive risk management program. Key Takeaways: •…

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The Power of Self-Compassion in Leadership and Cognitive Diversity Can Transform Workplaces
July 23, 2024

Mental health and a sense of belonging are critical issues in today’s workplaces. So much that it is essential to practice self-compassion and form a better understanding of cognitive diversity. Leaders today must navigate the complexities of fostering connection and reducing isolation among their teams. Recent studies indicate that 40 percent of employees feel…

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Knox Kronenberg
Passion, Nature, and Fine Art Photography with Knox Kronenberg
July 23, 2024

In the ever-evolving world of fine art photography, capturing the intersection of the old and the new is both a challenge and an art form in itself. Knox Kronenberg, a prominent photographer based in Austin, Texas, embodies this intersection through his work, which uniquely blends historical elements with modern contexts. As technology advances and…

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Other Articles
Strengthening Customer Loyalty with Data
February 23, 2021

Designed for retail leaders and lovers alike, Retail Refined explores the in-store technology of the future, challenges the industry’s preconceived notions, and brings together retail’s biggest names to understand the brand strategies that will define the next decade in retail.   An important part of the retail ecosystem is customer loyalty. Retailers and brands fight hard to…

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The Rapid & Changing World of Commerce Platforms as a Service
November 20, 2019

The world of commerce platforms now expands beyond transactional payments—information is king! Host Tyler Kern and Barry Stearn, director of partner success for Europe’s division of FreedomPay, discussed emerging payment trends, and how this fast-evolving landscape is becoming more complex. “Payments has become really an information business,” said Stearn. “Yes, there is a transactional exchange,…

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