Articles by tag: loyalty programs
Retail marketing is undergoing a transformation driven by the experience economy, pushing brands to innovate with engaging and interactive customer experiences. Gamification is at the forefront of this movement, offering a dynamic way to enhance customer loyalty and drive revenue. As brands explore unique loyalty programs, immersive on-site marketing, and in-store pop-up experiences, the question…
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Food & Beverage
Gamification and Rewards: Engage with Your Customers to Better Retain Them
Starbucks®, Chick-fil-A®, McDonald’s®…these are some of the most popular restaurant industry apps used and downloaded today. To put it into perspective, the Starbucks® app has 17 million users, and almost one in every five of their sales dollars comes directly from the app. These restaurants don’t have elevated app statuses for no reason—it’s because…
Articles
Why Are Americans Letting Billions of Dollars Worth of Gift Cards Go to Waste?
Americans are letting billions of dollars worth of gift cards go to waste. Time is money, and for American gift card holders, time is ticking! Gift cards are a popular choice for consumers for gifting and loyalty programs, but Americans are hoarding their gift cards instead of redeeming them. According to a report by Credit…
Food & Beverage
Loyalty Programs That Work: Strategies for Building and Sustaining Customer Loyalty in the Restaurant Industry
Loyalty programs use points, miles, or other currency to incentivize customers to purchase or engage with the brand. Customers can redeem these points for discounts, free products, exclusive access, or other perks. Technology, such as mobile apps and online accounts, allows customers to easily track and redeem their rewards and receive personalized promotions…
Articles
Current Restaurant Investments in Loyalty Programs
It’s no secret that restaurants need repeat customers for continued success. Retention is a vital aspect of the restaurant industry, especially since the pandemic. Loyalty Reward Programs are more than just a sound strategy; they can help boost a restaurant’s profits by 95% through repeat business. So, what can a great loyalty program due…
Hospitality
27% of Consumers Are Stuck in the Loyalty Program Dark Ages. Can Hospitality Brands Get Them More Engaged?
In this episode of Say Yes to Travel, Host Sarah Dandashy invited Jon Wolfe, CEO of House Advantage on the show. The two discuss Wolfes’ background in the gaming industry, his move to owning businesses that center on a consumer loyalty program and understanding consumers’ habits. They later dive into the importance of using the…
Business Services
Is Segmentation Marketing a Relic of the Pre-COVID Era?
The COVID-19 pandemic undoubtedly changed the marketing landscape for a wide range of industries – but just how different will marketing strategies look in the months and years to come? Will strategies that still rely on clear segmentation continue to succeed, or is segmentation marketing ready for its curtain call? To source insights, Voice of…
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Leverage Data-Driven Tools and Local SEO for Maximum Search Engine Rankings
As businesses continue to navigate the digital landscape, data-driven tools are more crucial than ever for effective SEO strategies. Understanding and implementing the proper SEO practices can make a significant difference with evolving algorithms and competitive markets. Given that 75% of users never scroll past the first page of search results, this statistic underscores…
On-Device AI is Today’s Tech Innovation, Competition and Market Leadership Driver
On-device AI revolutionizes the tech landscape, making it a critical factor for industry dominance. This cutting-edge technology directly integrates advanced AI capabilities into devices, transforming consumer and enterprise applications. This shift stems from the need for improved performance, reduced latency, enhanced data privacy & security, and personalized user experiences. With advancements in neural processing…
The Role of AI in Modern Supply Chains: Insights from Aaron Hatfield at Arvist
Artificial intelligence rapidly transforms modern supply chains, with companies like Arvist leading the charge. In a recent episode of Hammer Down, hosted by Mike Bush, Aaron Hatfield, the Head of Sales at Arvist, sheds light on AI’s practical applications and benefits in enhancing supply chain operations. Is AI in the supply chain a double-edged…
Training New Semiconductor Manufacturing Professionals is Key to Meet Coming Domestic Manufacturing Demand
Over the past few years, the U.S. has made significant strides in semiconductor manufacturing, driven by substantial investments and strategic policies. With the CHIPS Act expected to triple domestic semiconductor manufacturing capacity by 2032, the need for a skilled workforce is more urgent than ever. This discussion explores the key question: What does the…