The Power of Original B2B Content: MarketScale Mornings

On the latest episode of MarketScale Mornings, Voice of B2B Daniel Litwin and host Taylor Raglin sat down for a discussion on all things original B2B content.

In particular, the discussion turned to narrative-based content, such as the new Microdrones series, Down to Earth.

Litwin and Raglin were joined by Matt Rosenbalm, Microdrones Sales Manager, to highlight how Down to Earth not only provided viewers with an intimate look at the use of a drone on a surveying project, but engaged audiences in a unique way while still delivering a valuable vehicle for sharing the capabilities of Microdrones products.

Litwin, Raglin and Rosenbalm also touched on the importance of ancillary characters, the challenges in creating large-scale content like Down to Earth, and the future of original content at Microdrones and beyond.

Make sure to subscribe to MarketScale Mornings to stay up to date with each episode!

Follow us on social media for the latest updates in B2B!


VuWall’s Security Features Utilize AV Over IP to Meet Workplace Security Demands
September 22, 2023

The significant shift in security demands has seen modest operation centers evolve into larger, more intricate spaces. This change isn’t just a nod to expansion but underscores the demand and importance of comprehensive security in modern businesses. Then enter AV over IP solutions, which replaces the old-fashioned bulky matrix switchers and provides a decentralized […]

Read More
GSX 2023: The Present And Future Of Cybersecurity Architecture With Johnson Controls
September 22, 2023

In today’s rapidly evolving technological landscape, the integration of security systems and cybersecurity architecture is paramount for businesses. Johnson Controls, one of the biggest security system integrators in North America, recognizes the challenges faced by organizations in ensuring the reliability and uptime of their security investments. With the rise of connected devices, cybersecurity threats have […]

Read More
FIS Podium
September 22, 2023

Designed in collaboration with CBP, Parabit FIS Podiums are intelligently designed to support touchless passenger processing and efficiently accommodate change over time – technology upgrades, the way passengers are processed, and the way people flow is managed.

Read More